Cineart

Success Story

A collaborative digital approach generates 4X increase in conversions for Cinéart NL

Cineart

The Background

Cinéart Netherlands is a part of the successful Benelux independent film distribution house which was founded in the mid – 1970s. Through its distribution activities across theatrical, VOD, streaming and TV, Cinéart passionately strives to connect with audiences to help them discover and enjoy the stories in their great film slate.

Having used the usheru Select showtimes widget since May 2023 to bring movie webpages to life, Cinéart accepted an offer from usheru to do a collaborative diagnostic on both sides (the Cinéart.nl website and campaigns, and on the usheru Select solution). The goal was to improve the overall conversion performance of the usheru Select implementation on the website, and to drive more box office sales for Cinéart.

Collaborative Solution

In partnership, the two sides identified areas for improvement, including identifying drop-off in the customer journey online at a point preceding the purchase process. A suggestion by Cinéart to reverse the search order for users to display date first (Cinema second) was welcomed and developed by the usheru technical team. The results speak for themselves (see below).

Shared Objectives

Optimise the eCommerce journey of Cinéart’s web traffic

Improve the UX of showtimes discovery - to maximise box office sales for each film

Results

Conversion Growth
0 x

More visitors clicking
through to the cinema

New Project

Optimised user journey

Through Cinéart’s
website film discovery

Integrating usheru's ticketing widget into our website was a breeze. Their technical expertise and seamless integration process made it effortless for us to enhance our eCommerce capabilities. The widget's robust features and easy-to-use interface have simplified the ticket discovery experience for our visitors, improving the flow of our movie promotion.
Thomas Vriesema, Online Marketeer, Cinéart Netherlands