{"id":16694,"date":"2025-03-11T10:04:00","date_gmt":"2025-03-11T10:04:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/creating-big-screen-experiences-for-passionate-fanbases-featuring-shannah-miller-and-lynne-schmidt\/"},"modified":"2025-03-28T07:06:30","modified_gmt":"2025-03-28T07:06:30","slug":"creating-big-screen-experiences-for-passionate-fanbases","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/creating-big-screen-experiences-for-passionate-fanbases\/","title":{"rendered":"Crear experiencias en pantalla grande para seguidores apasionados"},"content":{"rendered":"<p class=\"MsoNormal\">\u201cNuestro objetivo es hacer que cada estreno teatral se sienta como un evento\u201d. Lynne Schmidt, SVP de Operaciones y Alianzas Estrat\u00e9gicas de Fathom Entertainment\u00a0<\/p>\n<p data-start=\"987\" data-end=\"1238\">En este episodio del\u00a0<strong data-start=\"1010\" data-end=\"1048\">Podcast sobre marketing y distribuci\u00f3n<\/strong>, el presentador Alex Stolz se sienta con <strong data-start=\"1081\" data-end=\"1211\">Shannah Miller, Vicepresidenta de Marketing, y Lynne Schmidt, Vicepresidenta S\u00e9nior de Operaciones y Alianzas Estrat\u00e9gicas<\/strong> en Fathom Entertainment.<\/p>\n<p data-start=\"1240\" data-end=\"1672\">Fathom es conocido desde hace mucho tiempo como l\u00edder en cine de eventos, llevando actuaciones en vivo, proyecciones especiales y pel\u00edculas cl\u00e1sicas a cines de todo el mundo. Pero a medida que evoluciona el panorama teatral, tambi\u00e9n lo ha hecho Fathom. En esta conversaci\u00f3n, Shannah y Lynne comparten c\u00f3mo la compa\u00f1\u00eda se ha expandido m\u00e1s all\u00e1 del cine de eventos hacia la distribuci\u00f3n especializada, creando estrategias de lanzamiento teatral personalizadas y adaptadas a diferentes tipos de contenido y demanda de la audiencia.<\/p>\n<p data-start=\"1674\" data-end=\"2033\">Discuten el cambio de marca de la compa\u00f1\u00eda de Fathom Events a Fathom Entertainment y c\u00f3mo este giro refleja su visi\u00f3n m\u00e1s amplia de la participaci\u00f3n teatral. Con una lista diversa que incluye <em data-start=\"1865\" data-end=\"1877\">El Elegido<\/em>, reestrenos de pel\u00edculas cl\u00e1sicas, anime, conciertos en vivo e incluso pel\u00edculas de terror impulsadas por influencers, Fathom ha logrado crear un nicho \u00fanico en la industria.<\/p>\n<p data-start=\"2035\" data-end=\"2080\">Los temas clave que se cubren en este episodio incluyen:<\/p>\n<ul data-start=\"2081\" data-end=\"2931\">\n<li data-start=\"2081\" data-end=\"2198\">Por qu\u00e9 Fathom pas\u00f3 de un modelo de distribuci\u00f3n basado en eventos a una estrategia m\u00e1s flexible y centrada en el entretenimiento<\/li>\n<li data-start=\"2199\" data-end=\"2326\">El notable \u00e9xito de <em data-start=\"2227\" data-end=\"2239\">El Elegido<\/em> en cines y lo que significa para el futuro del contenido serializado en la pantalla grande<\/li>\n<li data-start=\"2327\" data-end=\"2466\">C\u00f3mo los relanzamientos cl\u00e1sicos, como <em data-start=\"2362\" data-end=\"2372\">Coraline<\/em> y <em data-start=\"2377\" data-end=\"2400\">El Se\u00f1or de los Anillos<\/em>, seguir atrayendo al p\u00fablico y generando fuertes resultados de taquilla<\/li>\n<li data-start=\"2467\" data-end=\"2555\">El creciente papel del contenido inspirador y basado en la fe en la distribuci\u00f3n teatral<\/li>\n<li data-start=\"2556\" data-end=\"2681\">C\u00f3mo las asociaciones con los principales estudios, cineastas y exhibidores permiten a Fathom llevar una amplia gama de contenido a los cines<\/li>\n<li data-start=\"2682\" data-end=\"2792\">La importancia del marketing impulsado por la comunidad, las colaboraciones con influencers y la participaci\u00f3n de la audiencia basada en datos.<\/li>\n<li data-start=\"2793\" data-end=\"2931\">El papel cambiante de la distribuci\u00f3n teatral en un panorama de entretenimiento saturado y c\u00f3mo Fathom se est\u00e1 posicionando para el futuro<\/li>\n<\/ul>\n<p data-start=\"2933\" data-end=\"3345\">Shannah y Lynne tambi\u00e9n comparten ideas sobre c\u00f3mo est\u00e1n cambiando los comportamientos de la audiencia, por qu\u00e9 las experiencias teatrales siguen siendo vitales a pesar del auge del streaming y c\u00f3mo los exhibidores pueden beneficiarse diversificando su programaci\u00f3n. Destacan la importancia de ofrecer al p\u00fablico algo que no puede obtener en casa, desde contenido exclusivo hasta experiencias inmersivas como proyecciones en gran formato y mercanc\u00eda coleccionable.<\/p>\n<p data-start=\"3347\" data-end=\"3708\">Con una agenda repleta de pr\u00f3ximos estrenos y nuevas estrategias para atraer audiencias, Fathom Entertainment est\u00e1 demostrando que la distribuci\u00f3n en salas de cine no solo es viable, sino que est\u00e1 prosperando. Ya seas cineasta, distribuidor o profesional de la industria, este episodio ofrece valiosas perspectivas sobre el futuro del marketing cinematogr\u00e1fico y el poder del contenido impulsado por los fans.<\/p>\n<p data-start=\"3710\" data-end=\"3854\" data-is-last-node=\"\" data-is-only-node=\"\">Escuche ahora para descubrir c\u00f3mo Fathom Entertainment est\u00e1 dando forma al futuro del cine y redefiniendo lo que significa llevar contenido a la gran pantalla.<\/p>\n<p class=\"MsoNormal\">Lynne Schmidt, Vicepresidenta S\u00e9nior, Operaciones y Asociaciones Estrat\u00e9gicas Fathom Entertainment<\/p>\n<p class=\"MsoNormal\">Lynne tiene 18 a\u00f1os de experiencia en la industria del cine de eventos ocupando diversos puestos dentro de Fathom Entertainment desde 2006. Como Vicepresidenta S\u00e9nior de Operaciones y Alianzas Estrat\u00e9gicas, es responsable de la gesti\u00f3n de la red satelital patentada de Fathom, instalada en m\u00e1s de 1.100 cines en los EE. UU., y dirige los esfuerzos de distribuci\u00f3n con todos los socios de cine de Fathom, tanto a nivel nacional como internacional. Lynne tambi\u00e9n lidera los esfuerzos de programaci\u00f3n con el principal socio de contenido de Fathom, The Metropolitan Opera.<\/p>\n<p class=\"MsoNormal\">Shannah Miller, VP de Marketing de Fathom Entertainment<\/p>\n<p class=\"MsoNormal\">Shannah es una l\u00edder de marketing con m\u00e1s de 15 a\u00f1os de experiencia en la industria del entretenimiento. Antes de unirse a Fathom Entertainment, ocup\u00f3 varios puestos en Atom Tickets, incluida la Jefatura de Alianzas y Desarrollo de Negocios, y la Jefatura de Marketing y Comunicaciones. Comenz\u00f3 su carrera en el negocio de la m\u00fasica y se desempe\u00f1\u00f3 como ejecutiva s\u00e9nior en varios sellos discogr\u00e1ficos de Sony Music, incluidos RCA, Jive, Arista y Columbia Records. Como Vicepresidenta de Marketing en Fathom Entertainment, supervisa todos los esfuerzos de marketing y comunicaci\u00f3n con sus clientes, estudios, socios de contenido, expositores y la prensa.<\/p>","protected":false},"featured_media":16555,"template":"","episode-category":[],"class_list":["post-16694","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creating Big Screen Experiences for Passionate Fanbases - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/creating-big-screen-experiences-for-passionate-fanbases\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Big Screen Experiences for Passionate Fanbases\" \/>\n<meta property=\"og:description\" content=\"&#8220;Our goal is to make every theatrical release feel like an event.&#8221; Lynne Schmidt, SVP Operations and Strategic Partnerships Fathom Entertainment\u00a0 In this episode of the\u00a0Marketing and Distribution Podcast, host [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usheru.com\/es\/podcast\/creating-big-screen-experiences-for-passionate-fanbases\/\" \/>\n<meta property=\"og:site_name\" content=\"usheru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usheruhq\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T07:06:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usheru.com\/wp-content\/uploads\/2025\/03\/image-20250313-cm3veltmj4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/creating-big-screen-experiences-for-passionate-fanbases\\\/\",\"url\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/creating-big-screen-experiences-for-passionate-fanbases\\\/\",\"name\":\"Creating Big Screen Experiences for Passionate Fanbases - 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