{"id":16695,"date":"2025-02-18T10:23:00","date_gmt":"2025-02-18T10:23:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents-featuring-pierre-alexandre-labelle\/"},"modified":"2025-07-17T13:34:19","modified_gmt":"2025-07-17T13:34:19","slug":"the-future-of-vod-for-independents","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/the-future-of-vod-for-independents\/","title":{"rendered":"El futuro del v\u00eddeo a la carta para los independientes"},"content":{"rendered":"<div class=\"ql-block\" data-block-id=\"block-bd6e1466-e2d6-4d7d-83d8-114e7a9c3ec9\">En este episodio, Alex Stolz se sienta con Pierre-Alexandre (Alex) Labelle, cofundador de Under the Milky Way, la empresa global de distribuci\u00f3n digital que ayuda a estudios, cineastas y titulares de derechos a llevar sus pel\u00edculas a plataformas VOD en todo el mundo.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-3b4e4822-4b49-49a6-8849-6930280c82ae\">Alex comparte su trayectoria en la industria cinematogr\u00e1fica, desde los primeros d\u00edas de la distribuci\u00f3n digital hasta el trabajo con grandes plataformas como Apple, Google y Amazon. Se adentra en el panorama cambiante de la industria, discutiendo el auge del SVOD, la relevancia continua del VOD transaccional y el creciente impacto de los canales AVOD y FAST (aunque advierte que podr\u00eda ser menor de lo que se ha dicho).<\/div>\n<div class=\"ql-block\" data-block-id=\"block-748ad006-7410-4ff7-9783-8774f8c112d9\">La conversaci\u00f3n tambi\u00e9n explora <em>Claudia<\/em>, Bajo la \u00faltima iniciativa de Milky Way, dise\u00f1ada para optimizar el proceso de distribuci\u00f3n para cineastas independientes a trav\u00e9s de la automatizaci\u00f3n y perspectivas estrat\u00e9gicas. Alex enfatiza la importancia de los datos en la configuraci\u00f3n de las estrategias de distribuci\u00f3n de pel\u00edculas y c\u00f3mo la IA podr\u00eda revolucionar la toma de decisiones en la industria.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-9843b862-be92-46da-b25d-c4439448c3f1\">Cerrando con una fascinante analog\u00eda que compara la predicci\u00f3n del futuro con un juego de Tetris, Alex deja a los oyentes con ideas que invitan a la reflexi\u00f3n sobre c\u00f3mo los cineastas y distribuidores pueden adaptarse a un entorno digital en constante cambio.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-c4e72c02-e763-489f-99a6-93b156ca835e\">\u00a0<\/div>\n<div class=\"ql-block\" data-block-id=\"block-9958f288-e7b8-48b1-b4f1-2284299ef31e\">\ud83c\udfac <strong>Conclusiones clave:<\/strong><\/div>\n<ul>\n<li>La transici\u00f3n a la distribuci\u00f3n digital era inevitable, pero los cambios en la industria \u2014como el dominio del SVOD\u2014 fueron una sorpresa.<\/li>\n<li>El VOD transaccional sigue siendo relevante, particularmente para t\u00edtulos del cat\u00e1logo anterior y pel\u00edculas que no est\u00e1n disponibles en los principales servicios de streaming.<\/li>\n<li>Los canales FAST y AVOD presentan oportunidades, pero no son los cambios de juego que muchos esperaban.<\/li>\n<li><em>Claudia<\/em> es La respuesta de Under the Milky Way para empoderar a cineastas independientes, automatizando donde ayuda y manteniendo la perspicacia humana donde importa.<\/li>\n<li>La IA y los conocimientos basados en datos dar\u00e1n forma a la pr\u00f3xima ola de innovaci\u00f3n en la distribuci\u00f3n de pel\u00edculas.<\/li>\n<\/ul>\n<div class=\"ql-block\" data-block-id=\"block-6b9183a5-8ea7-4385-bad4-fa6f081a642e\"><strong>Acerca de Pierre-Alexandre Labelle<\/strong><\/div>\n<div class=\"ql-block\" data-block-id=\"block-24210fa6-233c-49f9-a7ca-99a66b5716a4\">Pierre-Alexandre Labelle se gradu\u00f3 de la Universidad de McGill en el a\u00f1o 2000 y se traslad\u00f3 a Francia para trabajar como operador de derivados para Cargill (2001-2004). Luego se convirti\u00f3 en empresario en la industria cinematogr\u00e1fica a trav\u00e9s de la creaci\u00f3n y desarrollo de UniversCin\u00e9 (2005-2008). En paralelo, en 2007, lanz\u00f3 el Proyecto Glitner (plataforma colaborativa para titulares de derechos de VoD europeos). Tras un per\u00edodo como Director Adjunto del European Producers Club en 2009, cofund\u00f3 Under The Milky Way en 2010.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-24210fa6-233c-49f9-a7ca-99a66b5716a4\">\u00a0<\/div>\n<div class=\"ql-block\" data-block-id=\"block-7503fa86-7054-49e7-97da-d20dffc4d1dd\"><strong>Sobre Bajo la V\u00eda L\u00e1ctea<\/strong><\/div>\n<div class=\"ql-block\" data-block-id=\"block-d40e3014-747c-4ee9-a77e-fb4c5fefeb9d\">Under The Milky Way es una distribuidora internacional de pel\u00edculas digitales.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-d592cfba-8358-4f77-b497-c256b81773f4\">La empresa distribuye largometrajes en plataformas de VoD en nombre de estudios como StudioCanal, Mattel, Path\u00e9 y Gaumont, as\u00ed como de muchos distribuidores independientes de todo el mundo.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-2f0f7469-9105-40aa-9f77-dbafd1dee413\">Under The Milky Way trabaja con muchas Plataformas de V\u00eddeo Bajo Demanda (VoD) como Google, Amazon, Microsoft, Rakuten, Netflix, Tubi, Pluto TV y tambi\u00e9n obtuvo el estatus de \u201cagregador preferente\u201d a nivel mundial de Apple en 2011. La empresa est\u00e1 plenamente operativa en m\u00e1s de 100 territorios con 13 oficinas regionales en Europa, Asia, Am\u00e9rica del Norte y Am\u00e9rica Latina.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-484c7f51-e2ff-4169-86cd-60d30e2a14f0\">Desde 2011, Under The Milky Way desarrolla y opera soluciones de software conocidas como \u201cThe Library Intelligence\u201d. Incluye una suite completa de aplicaciones personalizadas para sus actividades.<\/div>\n<div class=\"ql-block\" data-block-id=\"block-33c5851a-02d2-4045-a636-b9236bd91292\">En 2024, Under The Milky Way lanz\u00f3 Claudia; una soluci\u00f3n para que los productores independientes distribuyan sus pel\u00edculas en las principales plataformas de VoD del mundo.\u00a0<a class=\"ql-link\" href=\"https:\/\/claudia.underthemilkyway.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/claudia.underthemilkyway.com\/<\/a>.<\/div>","protected":false},"featured_media":16557,"template":"","episode-category":[56],"class_list":["post-16695","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","episode-category-distribution","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future of VOD for Independents - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/the-future-of-vod-for-independents\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of VOD for Independents\" \/>\n<meta property=\"og:description\" content=\"In this episode Alex Stolz sits down with Pierre-Alexandre (Alex) Labelle, co-founder of Under the Milky Way, the global digital distribution company helping studios, filmmakers and rights holders bring their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usheru.com\/es\/podcast\/the-future-of-vod-for-independents\/\" \/>\n<meta property=\"og:site_name\" content=\"usheru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usheruhq\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T13:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/Episode-20250225-i8cb24517i.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/\",\"url\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/\",\"name\":\"The Future of VOD for Independents - usheru\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Episode-20250225-i8cb24517i.jpg\",\"datePublished\":\"2025-02-18T10:23:00+00:00\",\"dateModified\":\"2025-07-17T13:34:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/#primaryimage\",\"url\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Episode-20250225-i8cb24517i.jpg\",\"contentUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Episode-20250225-i8cb24517i.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/the-future-of-vod-for-independents\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/usheru.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future of VOD for Independents\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"name\":\"usheru\",\"description\":\"Consumer-Connected Entertainment Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/usheru.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\",\"name\":\"usheru\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"width\":2560,\"height\":2560,\"caption\":\"usheru\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/usheruhq\",\"https:\\\/\\\/x.com\\\/usheruhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/usheru\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Future of VOD for Independents - usheru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/usheru.com\/es\/podcast\/the-future-of-vod-for-independents\/","og_locale":"es_ES","og_type":"article","og_title":"The Future of VOD for Independents","og_description":"In this episode Alex Stolz sits down with Pierre-Alexandre (Alex) Labelle, co-founder of Under the Milky Way, the global digital distribution company helping studios, filmmakers and rights holders bring their [&hellip;]","og_url":"https:\/\/usheru.com\/es\/podcast\/the-future-of-vod-for-independents\/","og_site_name":"usheru","article_publisher":"https:\/\/www.facebook.com\/usheruhq","article_modified_time":"2025-07-17T13:34:19+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/Episode-20250225-i8cb24517i.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@usheruhq","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/","url":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/","name":"The Future of VOD for Independents - usheru","isPartOf":{"@id":"https:\/\/usheru.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/#primaryimage"},"image":{"@id":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/#primaryimage"},"thumbnailUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/Episode-20250225-i8cb24517i.jpg","datePublished":"2025-02-18T10:23:00+00:00","dateModified":"2025-07-17T13:34:19+00:00","breadcrumb":{"@id":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/#primaryimage","url":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/Episode-20250225-i8cb24517i.jpg","contentUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/Episode-20250225-i8cb24517i.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/usheru.com\/podcast\/the-future-of-vod-for-independents\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/usheru.com\/"},{"@type":"ListItem","position":2,"name":"The Future of VOD for Independents"}]},{"@type":"WebSite","@id":"https:\/\/usheru.com\/#website","url":"https:\/\/usheru.com\/","name":"usheru","description":"Marketing del entretenimiento conectado al consumidor","publisher":{"@id":"https:\/\/usheru.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usheru.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/usheru.com\/#organization","name":"usheru","url":"https:\/\/usheru.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","width":2560,"height":2560,"caption":"usheru"},"image":{"@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/usheruhq","https:\/\/x.com\/usheruhq","https:\/\/www.linkedin.com\/company\/usheru\/"]}]}},"_links":{"self":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/podcast\/16695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/types\/podcast"}],"version-history":[{"count":0,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/podcast\/16695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media\/16557"}],"wp:attachment":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media?parent=16695"}],"wp:term":[{"taxonomy":"episode-category","embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/episode-category?post=16695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}