{"id":16841,"date":"2025-03-20T11:20:00","date_gmt":"2025-03-20T11:20:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/navigating-the-future-of-screen-entertainment-featuring-guy-bisson\/"},"modified":"2025-03-28T10:28:02","modified_gmt":"2025-03-28T10:28:02","slug":"navigating-the-future-of-screen-entertainment","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/navigating-the-future-of-screen-entertainment\/","title":{"rendered":"El futuro del entretenimiento en pantalla"},"content":{"rendered":"<p data-start=\"70\" data-end=\"468\">En este episodio, Alex Stolz se une a Guy Bisson, Director Ejecutivo de Ampere Analysis, una empresa l\u00edder en an\u00e1lisis de medios y entretenimiento. Guy aporta m\u00e1s de dos d\u00e9cadas de experiencia en las industrias globales de televisi\u00f3n, cine y entretenimiento, ofreciendo perspectivas inigualables sobre las transformaciones que est\u00e1n dando forma a la creaci\u00f3n, distribuci\u00f3n y consumo de contenido.<\/p>\n<p data-start=\"470\" data-end=\"993\">Juntos, analizan en profundidad los retos y oportunidades a los que se enfrenta el panorama actual del entretenimiento. Guy examina el impacto continuo del streaming, especialmente tras el auge provocado por la pandemia y las huelgas de Hollywood. Guy destaca c\u00f3mo la inversi\u00f3n en contenidos se ha estabilizado en el 75 % de su nivel m\u00e1ximo, lo que supone un cambio significativo que, seg\u00fan \u00e9l, puede considerarse positivo y sostenible. Debaten c\u00f3mo los grupos de medios tradicionales est\u00e1n afrontando la era de la consolidaci\u00f3n y qu\u00e9 significa esto para el futuro del entretenimiento.<\/p>\n<p data-start=\"995\" data-end=\"1420\">Guy tambi\u00e9n arroja luz sobre el papel emergente de las plataformas de redes sociales en la distribuci\u00f3n de contenido y la publicidad, se\u00f1alando c\u00f3mo plataformas como YouTube se han convertido en actores cr\u00edticos en el ecosistema global del entretenimiento. La conversaci\u00f3n se traslada al mundo del cine, con Guy ofreciendo informaci\u00f3n sobre c\u00f3mo la industria cinematogr\u00e1fica se est\u00e1 adaptando a los desaf\u00edos del streaming, los cambiantes comportamientos de la audiencia y la reducci\u00f3n en la producci\u00f3n de contenido.<\/p>\n<p data-start=\"1422\" data-end=\"1826\">A medida que la industria se enfrenta a la convergencia de los medios y la tecnolog\u00eda, Guy explora el concepto de \u201cintegraci\u00f3n diagonal\u201d, una forma emergente de estrategia de colaboraci\u00f3n y fusiones y adquisiciones que rompe las fronteras geogr\u00e1ficas y de plataforma tradicionales. Finalmente, discuten el futuro de la IA en el entretenimiento: su r\u00e1pido desarrollo, su potencial transformador y la readaptaci\u00f3n necesaria para adaptarse a esta nueva ola de cambio tecnol\u00f3gico.<\/p>\n<p>Sobre Guy Bisson, Director Ejecutivo cofundador, Ampere Analysis<\/p>\n<p>Guy Bisson ha sido un analista l\u00edder del mercado del entretenimiento, especializado en el negocio global de la televisi\u00f3n, durante los \u00faltimos 30 a\u00f1os. Es un orador y moderador habitual en muchos de los<br \/> conferencias l\u00edderes a nivel mundial sobre el negocio del entretenimiento, un comentarista frecuente en medios impresos y audiovisuales y autor de numerosos informes y art\u00edculos de investigaci\u00f3n sobre el negocio y la estrategia de la industria televisiva mundial. Guy es cofundador de Ampere Analysis, una firma analista con sede en Londres centrada en el negocio del entretenimiento y el contenido, que se basa en el an\u00e1lisis de pel\u00edculas y televisi\u00f3n a nivel de t\u00edtulo, investigaci\u00f3n de consumidores y pron\u00f3sticos de mercado para crear una perspectiva hol\u00edstica para el futuro de la industria. Guy dirigi\u00f3 anteriormente la pr\u00e1ctica de investigaci\u00f3n televisiva tanto en Screen Digest como en IHS.<\/p>","protected":false},"featured_media":16842,"template":"","episode-category":[],"class_list":["post-16841","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Navigating the Future of Screen Entertainment - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/navigating-the-future-of-screen-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating the Future of Screen Entertainment\" \/>\n<meta property=\"og:description\" content=\"In this episode,\u00a0Alex Stolz is joined by Guy Bisson, Executive Director at Ampere Analysis, a leading firm in media and entertainment analytics. 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