{"id":17160,"date":"2025-04-29T16:07:00","date_gmt":"2025-04-29T16:07:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/decentralising-distribution-and-building-the-shopify-for-film-featuring-ana-maria-jipa-and-malcolm-wood\/"},"modified":"2025-05-14T15:24:16","modified_gmt":"2025-05-14T15:24:16","slug":"decentralising-distribution-and-building-the-shopify-for-film-featuring-ana-maria-jipa-and-malcolm-wood","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/decentralising-distribution-and-building-the-shopify-for-film-featuring-ana-maria-jipa-and-malcolm-wood\/","title":{"rendered":"Descentralizar la distribuci\u00f3n y crear la \"Shopify del cine\" con Ana Mar\u00eda Jipa y Malcolm Wood"},"content":{"rendered":"<p class=\"\" data-start=\"219\" data-end=\"458\">En este episodio del <em data-start=\"242\" data-end=\"278\">Podcast sobre marketing y distribuci\u00f3n<\/em>, el presentador Alex Stolz se une a Ana Maria Jipa y Malcolm Wood, cofundadores de Olyn, una nueva plataforma digital que busca redefinir c\u00f3mo se estrenan y monetizan las pel\u00edculas independientes.<\/p>\n<p class=\"\" data-start=\"460\" data-end=\"886\">Bas\u00e1ndose en sus antecedentes en tecnolog\u00eda, emprendimiento y producci\u00f3n cinematogr\u00e1fica, Ana y Malcolm discuten c\u00f3mo Olyn busca proporcionar a los cineastas herramientas directas al consumidor, permiti\u00e9ndoles mantener la propiedad, acceder a datos de la audiencia y controlar la experiencia de visualizaci\u00f3n. La conversaci\u00f3n cubre las funcionalidades principales de la plataforma, incluyendo p\u00e1ginas de destino personalizadas, bloqueo geogr\u00e1fico, distribuci\u00f3n de ingresos y estrategias de lanzamiento basadas en la escasez.<\/p>\n<p class=\"\" data-start=\"888\" data-end=\"1291\">El episodio tambi\u00e9n explora cambios m\u00e1s amplios en la industria cinematogr\u00e1fica: la creciente demanda de modelos de distribuci\u00f3n alternativos, el papel de los datos de la audiencia en la toma de decisiones y c\u00f3mo los creadores est\u00e1n comenzando a aplicar un pensamiento de startup a sus estrategias de lanzamiento. Ana y Malcolm comparten ejemplos del comportamiento temprano de los usuarios, las mentalidades cambiantes de los cineastas y la l\u00f3gica detr\u00e1s de su modelo de negocio.<\/p>\n<p class=\"\" data-start=\"1293\" data-end=\"1514\">Esta conversaci\u00f3n ofrece una mirada detallada a la infraestructura digital en evoluci\u00f3n para el cine independiente y c\u00f3mo herramientas como Olyn podr\u00edan ayudar a tender el puente entre la creaci\u00f3n, la monetizaci\u00f3n y la participaci\u00f3n de la audiencia a largo plazo.<strong>.<\/strong><\/p>\n<p><strong>Sobre Ana Mar\u00eda Jipa y Malcolm Wood<\/strong><\/p>\n<p><strong>Ana Mar\u00eda Jipa<\/strong>\u00a0es cofundador de\u00a0<strong>Olin<\/strong>, una empresa de medios y tecnolog\u00eda financiera que est\u00e1 transformando la forma en que se monetiza y distribuye el contenido digital. Emprendedora desde los 19 a\u00f1os, Ana construy\u00f3 su carrera en fondos de inversi\u00f3n, instituciones p\u00fablicas y plataformas tecnol\u00f3gicas globales, abarcando desde San Francisco hasta Europa. Reconocida por su experiencia en desarrollo de productos, infraestructura de tecnolog\u00eda financiera y sistemas de API, ha defendido constantemente modelos de intercambio de valor equitativo que permiten a los consumidores ganar a trav\u00e9s de la participaci\u00f3n.<\/p>\n<p>Olyn ha obtenido capital de Silicon Valley y asegurado asociaciones estrat\u00e9gicas con estudios globales, posicionando a la compa\u00f1\u00eda a la vanguardia de la distribuci\u00f3n de medios liderada por creadores.\u00a0<\/p>\n<p><strong>Malcolm Wood<\/strong>\u00a0co-fundador de\u00a0<strong>Olin<\/strong>, un empresario de \u00e9xito, productor cinematogr\u00e1fico galardonado y defensor del medio ambiente con una s\u00f3lida trayectoria en la expansi\u00f3n de mercados y en iniciativas medi\u00e1ticas a nivel mundial. Reconocido por la revista Tatler como una de las figuras m\u00e1s influyentes de Asia, Malcolm ha dirigido proyectos multimillonarios en los sectores de los medios de comunicaci\u00f3n, la tecnolog\u00eda, la hosteler\u00eda y la sostenibilidad. Entre sus trabajos cinematogr\u00e1ficos se incluyen <em>Un Oc\u00e9ano de Pl\u00e1stico<\/em>, descrito por Sir David Attenborough como \u201cla pel\u00edcula m\u00e1s importante de nuestro tiempo\u201d, T<em>Los \u00daltimos Glaciares<\/em>, un documental IMAX centrado en la crisis clim\u00e1tica global y su m\u00e1s reciente documental ambiental con el ganador del Oscar James Reed, de Mi Maestro el Pulpo,\u00a0<em>La Monta\u00f1a Blanca<\/em>. Malcolm combina negocios con el compromiso de generar un impacto positivo. En Olyn, Malcolm aporta una profunda visi\u00f3n de la industria y un enfoque implacable en el impacto para el crecimiento global, reimaginando la distribuci\u00f3n de pel\u00edculas para empoderar a los cineastas con propiedad, monetizaci\u00f3n directa y libertad de los guardianes.<\/p>\n<p>Descubra m\u00e1s sobre Olyn en www.Olyn.com<\/p>","protected":false},"featured_media":17161,"template":"","episode-category":[],"class_list":["post-17160","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Decentralising Distribution and Building the &#039;Shopify for Film&#039; featuring Ana Maria Jipa and Malcolm Wood - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/decentralising-distribution-and-building-the-shopify-for-film-featuring-ana-maria-jipa-and-malcolm-wood\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decentralising Distribution and Building the &#039;Shopify for Film&#039; 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