{"id":17303,"date":"2025-06-10T10:25:00","date_gmt":"2025-06-10T10:25:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/building-a-new-theatrical-marketplace-featuring-jackie-brenneman\/"},"modified":"2025-06-13T12:52:14","modified_gmt":"2025-06-13T12:52:14","slug":"building-a-new-theatrical-marketplace-featuring-jackie-brenneman","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/building-a-new-theatrical-marketplace-featuring-jackie-brenneman\/","title":{"rendered":"Construir un nuevo mercado teatral con Jackie Brenneman"},"content":{"rendered":"<p data-start=\"215\" data-end=\"649\">En este episodio de\u00a0<em data-start=\"285\" data-end=\"325\">El Podcast de Marketing y Distribuci\u00f3n<\/em>, el presentador Alex Stolz da la bienvenida a Jackie Brenneman, pionera en la industria del cine y Presidenta y CEO de Attend Theatrical Marketplace. Jackie comparte el camino detr\u00e1s de ATTEND, la innovadora plataforma que ayud\u00f3 a lanzar para empoderar a cineastas y exhibidores a trav\u00e9s de una distribuci\u00f3n teatral m\u00e1s inteligente y transparente.<\/p>\n<p data-start=\"215\" data-end=\"649\">Jackie, socia fundadora de The Fithian Group, aporta a\u00f1os de experiencia en liderazgo en materia de pol\u00edticas, defensa jur\u00eddica e innovaci\u00f3n en el sector. Anteriormente vicepresidenta ejecutiva y consejera general de la Asociaci\u00f3n Nacional de Propietarios de Cines (NATO), desempe\u00f1\u00f3 un papel fundamental durante la pandemia, consiguiendo m\u00e1s de $16 mil millones en ayudas para los locales de ocio a trav\u00e9s del programa \u201cSave Our Stages\u201d. Jackie tambi\u00e9n fund\u00f3 la Cinema Foundation, puso en marcha el D\u00eda Nacional del Cine en EE. UU. y encabez\u00f3 la primera <em data-start=\"1148\" data-end=\"1185\">Informe del Estado de la Industria Cinematogr\u00e1fica<\/em>.<\/p>\n<p data-start=\"1188\" data-end=\"1542\">Jackie y Alex profundizan en los desaf\u00edos estructurales de la distribuci\u00f3n teatral, la oportunidad de crecimiento a trav\u00e9s de datos y asociaciones, y por qu\u00e9 el cine sigue siendo un espacio poderoso, y profundamente humano, para contar historias. Una escucha obligada para cualquiera apasionado por el futuro del cine, la conexi\u00f3n con la audiencia y la reescritura de las reglas del \u00e9xito teatral.<\/p>\n<p data-start=\"1544\" data-end=\"1580\"><strong data-start=\"1544\" data-end=\"1580\">En el episodio descubrir\u00e1s:<\/strong><\/p>\n<ul data-start=\"1581\" data-end=\"2189\">\n<li data-start=\"1581\" data-end=\"1694\">\n<p data-start=\"1583\" data-end=\"1694\">Por qu\u00e9 ATTEND est\u00e1 reinventando la distribuci\u00f3n teatral con una plataforma de \u201cemparejamiento\u201d para cineastas y expositores<\/p>\n<\/li>\n<li data-start=\"1695\" data-end=\"1800\">\n<p data-start=\"1697\" data-end=\"1800\">C\u00f3mo la transparencia de datos y los t\u00e9rminos de acuerdo flexibles pueden impulsar una mayor ocupaci\u00f3n y menores costos de distribuci\u00f3n<\/p>\n<\/li>\n<li data-start=\"1801\" data-end=\"1896\">\n<p data-start=\"1803\" data-end=\"1896\">El papel que los expositores pueden desempe\u00f1ar en el apoyo a las pel\u00edculas de presupuesto medio y la reconstrucci\u00f3n de los h\u00e1bitos de ir al cine.<\/p>\n<\/li>\n<li data-start=\"1897\" data-end=\"1981\">\n<p data-start=\"1899\" data-end=\"1981\">El significado de la econom\u00eda creadora para el futuro del marketing y la distribuci\u00f3n cinematogr\u00e1fica<\/p>\n<\/li>\n<li data-start=\"1982\" data-end=\"2082\">\n<p data-start=\"1984\" data-end=\"2082\">Lecciones del lanzamiento del D\u00eda Nacional del Cine y la obtenci\u00f3n de financiaci\u00f3n gubernamental hist\u00f3rica para los cines<\/p>\n<\/li>\n<li data-start=\"2083\" data-end=\"2189\">\n<p data-start=\"2085\" data-end=\"2189\">Por qu\u00e9 la fijaci\u00f3n de precios, la programaci\u00f3n y la identidad de la audiencia importan m\u00e1s que nunca para impulsar la asistencia al cine<\/p>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Sobre Jackie Brenneman<\/strong><\/p>\n<p>Jackie Brenneman es socia fundadora de The Fithian Group, una consultora global del sector cinematogr\u00e1fico que colabora con la comunidad creativa, los propietarios de salas de cine, las principales empresas de investigaci\u00f3n y los innovadores para ofrecer al mercado soluciones personalizadas y listas para su comercializaci\u00f3n. Jackie es tambi\u00e9n presidenta y directora ejecutiva de Attend Theatrical Marketplace, Inc., un nuevo y revolucionario mercado cinematogr\u00e1fico desarrollado por The Fithian Group cuyo objetivo es impulsar el crecimiento del sector mediante el aumento tanto del n\u00famero como de la variedad de pel\u00edculas que los exhibidores pueden ofrecer, adem\u00e1s de ayudarles a programar y comercializar los t\u00edtulos. Antes de fundar The Fithian Group, Jackie fue vicepresidenta ejecutiva y consejera general de la Asociaci\u00f3n Nacional de Propietarios de Cines. En el desempe\u00f1o de esos cargos, Jackie particip\u00f3 con frecuencia como ponente y panelista en eventos internacionales del sector de la exhibici\u00f3n, donde abord\u00f3 la importancia de los datos y el optimismo a la hora de dar forma a la narrativa y al futuro de la industria. Durante la pandemia, consigui\u00f3 $16.1 mil millones para las subvenciones de ayuda por la COVID-19 del programa \u201cSave Our Stages\u201d, destinadas espec\u00edficamente a cada sala de cine, con ayudas concretas dirigidas a los propietarios de salas de cine. Tambi\u00e9n fund\u00f3 la Cinema Foundation y ejerci\u00f3 como su presidenta fundadora. En ese cargo, puso en marcha el primer D\u00eda Nacional del Cine en Estados Unidos y supervis\u00f3 la publicaci\u00f3n del primer Informe sobre el estado de la industria cinematogr\u00e1fica. Jackie ha sido galardonada con los premios \u00abTop Woman in Global Exhibition\u00bb (2023), \u00abIndustry Figure of the Year\u00bb (2022) y el Premio Ken Mason por sus logros en el cine (2022).\u00a0<\/p>","protected":false},"featured_media":17304,"template":"","episode-category":[],"class_list":["post-17303","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a New Theatrical Marketplace featuring Jackie Brenneman - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/building-a-new-theatrical-marketplace-featuring-jackie-brenneman\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a New Theatrical Marketplace featuring Jackie Brenneman\" \/>\n<meta property=\"og:description\" content=\"In this episode of\u00a0The Marketing and Distribution Podcast, host Alex Stolz welcomes Jackie Brenneman \u2014 a trailblazer in the cinema industry and President &amp; CEO of Attend Theatrical Marketplace, Jackie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usheru.com\/es\/podcast\/building-a-new-theatrical-marketplace-featuring-jackie-brenneman\/\" \/>\n<meta property=\"og:site_name\" content=\"usheru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usheruhq\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T12:52:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usheru.com\/wp-content\/uploads\/2025\/06\/Episode_1-20250612-4syedtef9e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/building-a-new-theatrical-marketplace-featuring-jackie-brenneman\\\/\",\"url\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/building-a-new-theatrical-marketplace-featuring-jackie-brenneman\\\/\",\"name\":\"Building a New Theatrical Marketplace featuring Jackie Brenneman - 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