{"id":17640,"date":"2025-07-31T09:26:00","date_gmt":"2025-07-31T09:26:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/bringing-international-actions-films-to-the-us-market-featuring-maxwell-riesberg\/"},"modified":"2025-07-31T12:59:49","modified_gmt":"2025-07-31T12:59:49","slug":"bringing-international-actions-films-to-the-us-market-featuring-maxwell-riesberg","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/bringing-international-actions-films-to-the-us-market-featuring-maxwell-riesberg\/","title":{"rendered":"Llevar el cine de acci\u00f3n internacional al mercado estadounidense con Maxwell Riesberg"},"content":{"rendered":"<p data-start=\"160\" data-end=\"433\">En este episodio del <em data-start=\"183\" data-end=\"219\">Podcast sobre marketing y distribuci\u00f3n<\/em>, Alex Stolz se une a Maxwell Riesberg, fundador y CEO de Rascal (RSCL) Films, un nuevo e innovador estudio centrado en el cine, con la misi\u00f3n de dar a las pel\u00edculas de acci\u00f3n internacionales los estrenos en pantalla grande que merecen.<\/p>\n<p data-start=\"435\" data-end=\"948\">Con una trayectoria que incluye campa\u00f1as galardonadas para <em data-start=\"495\" data-end=\"510\">Un lugar en silencio<\/em> y <em data-start=\"515\" data-end=\"526\">Abejorro<\/em>, Maxwell comparte c\u00f3mo Rascal aspira a convertirse en el \u2018A24 del cine de acci\u00f3n\u2019 combinando tecnolog\u00eda de doblaje de IA de vanguardia, marketing premium y un enfoque de distribuci\u00f3n centrado en la comunidad. Explica c\u00f3mo Rascal est\u00e1 construyendo una marca impulsada por la identidad que habla directamente a los fan\u00e1ticos de la acci\u00f3n desatendidos en todo Estados Unidos, por qu\u00e9 el cine todav\u00eda importa y c\u00f3mo el contenido generado por el usuario est\u00e1 dando forma al futuro del marketing cinematogr\u00e1fico.<\/p>\n<p data-start=\"950\" data-end=\"1128\">Una inmersi\u00f3n profunda en la estrategia de g\u00e9nero, la marca, la IA y el poder de construir relaciones directas con la audiencia: esta es una escucha obligada para cualquiera que est\u00e9 dando forma al futuro de la distribuci\u00f3n cinematogr\u00e1fica.<\/p>\n<p data-start=\"950\" data-end=\"1128\">Sobre Maxwell Riesberg<\/p>\n<p dir=\"ltr\">Maxwell Riesberg es un productor consumado, narrador y profesional de la publicidad creativa, adem\u00e1s de un empresario experimentado con dos salidas exitosas. Es el Fundador de <a href=\"https:\/\/rsclfilms.com\">RSCL<\/a>, la primera compa\u00f1\u00eda de distribuci\u00f3n cinematogr\u00e1fica dedicada exclusivamente al cine de acci\u00f3n. Construida como una marca de estilo de vida orientada al consumidor, RSCL representa una reconsideraci\u00f3n radical de la distribuci\u00f3n de pel\u00edculas para la era de la IA, enfocada en construir relaciones directas y significativas con el p\u00fablico a trav\u00e9s de pel\u00edculas de acci\u00f3n internacionales excepcionales, asociaciones innovadoras y creaci\u00f3n de comunidades.<\/p>\n<p dir=\"ltr\">Anteriormente, Maxwell fund\u00f3 <a href=\"http:\/\/www.paradise-la.com\">Para\u00edso Creativo<\/a>, una agencia de publicidad especializada en tr\u00e1ileres cinematogr\u00e1ficos y campa\u00f1as digitales para pel\u00edculas y programas de televisi\u00f3n. Maxwell lider\u00f3 la empresa desde sus inicios con dos personas hasta convertirla en una potencia de la industria, consolidando el estatus de la agencia como un socio de referencia para clientes como Amazon Studios, Warner Bros, Paramount, Sony Pictures, Hulu, HBO Max, Netflix y muchos otros. Adem\u00e1s de generar millones de d\u00f3lares en taquilla y aportar innumerables espectadores a t\u00edtulos de streaming, Maxwell y el equipo de Paradise obtuvieron numerosos premios notables, incluidas siete victorias en los prestigiosos Clio Awards. Maxwell fue Director Ejecutivo de la agencia hasta que negoci\u00f3 su salida en 2021.<\/p>\n<p dir=\"ltr\">Antes de eso, Maxwell fund\u00f3 <a href=\"http:\/\/www.lorddanger.com\">Se\u00f1or Peligro<\/a>, una productora comercial boutique. Desarroll\u00f3 una lista de directores comerciales audaces muy solicitada, gestionando sus campa\u00f1as y trazando la trayectoria de sus carreras. Los clientes incluyeron <a href=\"https:\/\/www.imdb.com\/name\/nm3686050\/\">Lawrence Lamont<\/a>, <a href=\"https:\/\/musebyclios.com\/film-tv\/how-director-mike-diva-makes-some-of-your-favorite-snl-short-films\/\"> Mike Diva<\/a>y <a href=\"https:\/\/deadline.com\/2024\/10\/troian-bellisario-thomas-lennon-join-weekend-at-the-end-of-the-world-1236121954\/\"> Gille Klabin<\/a>.\u00a0 Maxwell trabaj\u00f3 mano a mano como productor en las obras de sus clientes, desde la conceptualizaci\u00f3n hasta la postproducci\u00f3n. Lord Danger cre\u00f3 videoclips para algunos de los artistas m\u00e1s importantes de la m\u00fasica (Major Lazer, J. Cole, Steve Aoki, Big Sean, et al) as\u00ed como anuncios ic\u00f3nicos para marcas de renombre como 1-800-Contacts y Meow Mix. Maxwell fue Co-Director Ejecutivo de la compa\u00f1\u00eda, lo que la llev\u00f3 a su adquisici\u00f3n en 2015.<\/p>\n<p dir=\"ltr\">El trabajo de Maxwell ha sido objeto de extensos escritos, incluyendo en The Hollywood Reporter, Ad Age, Fast Company, Deadline, Entertainment Weekly, Billboard, Indiewire y CNN. Y Eater LA.<\/p>\n<p dir=\"ltr\">A Maxwell le encanta viajar, tanto al extranjero como a los rincones m\u00e1s lejanos de Los \u00c1ngeles en busca de la mejor comida. Cuando no est\u00e1 de viaje, disfruta de ver (casi) todas las pel\u00edculas en el cine, apreciar a los perros, apoyar a Red Bull de F\u00f3rmula 1 y (malditamente) a los Chicago Bears, y trabajar en su juego de tenis.<\/p>","protected":false},"featured_media":17641,"template":"","episode-category":[58],"class_list":["post-17640","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","episode-category-international-markets","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bringing International Actions Films to the US Market featuring Maxwell Riesberg - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/bringing-international-actions-films-to-the-us-market-featuring-maxwell-riesberg\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing International Actions Films to the US Market featuring Maxwell Riesberg\" \/>\n<meta property=\"og:description\" content=\"In this episode of the Marketing and Distribution Podcast, Alex Stolz is joined by Maxwell Riesberg, founder and CEO of Rascal (RSCL) Films \u2013 a bold new theatrical-first studio on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usheru.com\/es\/podcast\/bringing-international-actions-films-to-the-us-market-featuring-maxwell-riesberg\/\" \/>\n<meta property=\"og:site_name\" content=\"usheru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usheruhq\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T12:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usheru.com\/wp-content\/uploads\/2025\/07\/Episode-20250729-teqynpxsiq.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/bringing-international-actions-films-to-the-us-market-featuring-maxwell-riesberg\\\/\",\"url\":\"https:\\\/\\\/usheru.com\\\/podcast\\\/bringing-international-actions-films-to-the-us-market-featuring-maxwell-riesberg\\\/\",\"name\":\"Bringing International Actions Films to the US Market featuring Maxwell Riesberg - 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