{"id":18394,"date":"2025-12-04T12:12:00","date_gmt":"2025-12-04T12:12:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/how-to-score-in-hollywood-audience-insight-data-and-the-evolution-of-movie-marketing-featuring-kevin-goetz-and-bob-levin\/"},"modified":"2025-12-08T17:23:11","modified_gmt":"2025-12-08T17:23:11","slug":"how-to-score-in-hollywood-audience-insight-data-and-the-evolution-of-movie-marketing-featuring-kevin-goetz-and-bob-levin","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/how-to-score-in-hollywood-audience-insight-data-and-the-evolution-of-movie-marketing-featuring-kevin-goetz-and-bob-levin\/","title":{"rendered":"C\u00f3mo triunfar en Hollywood: Perspectivas de la audiencia, datos y la evoluci\u00f3n del marketing cinematogr\u00e1fico con Kevin Goetz y Bob Levin"},"content":{"rendered":"

En este episodio, Alex est\u00e1 acompa\u00f1ado por dos l\u00edderes de la industria con una visi\u00f3n incomparable sobre c\u00f3mo las pel\u00edculas realmente llegan y resuenan con las audiencias. Kevin Goetz, fundador y CEO de Screen Engine ASI, y el legendario publicista de estudios Bob Levin comparten el pensamiento, los procesos de decisi\u00f3n y la experiencia del mundo real detr\u00e1s de su nuevo libro. C\u00f3mo tener \u00e9xito en Hollywood<\/em>.<\/p>\n

Juntos, discuten las realidades de la aprobaci\u00f3n de proyectos, el papel de la comprensi\u00f3n de la audiencia en la configuraci\u00f3n de las decisiones creativas y comerciales, y c\u00f3mo ha evolucionado la relaci\u00f3n entre marketing, investigaci\u00f3n y narraci\u00f3n. Desde las pruebas de capacidad y la claridad del concepto hasta los desaf\u00edos de lanzar pel\u00edculas en el entorno fragmentado actual, Kevin y Bob ofrecen una perspectiva realista y muy pr\u00e1ctica sobre lo que impulsa el \u00e9xito cinematogr\u00e1fico.<\/p>\n

Para cualquiera que trabaje en distribuci\u00f3n, marketing o aprobaci\u00f3n, esta conversaci\u00f3n revela c\u00f3mo las decisiones m\u00e1s inteligentes, los conocimientos m\u00e1s profundos y un posicionamiento m\u00e1s claro ayudan a las pel\u00edculas a conectar y tener \u00e9xito en un mercado cada vez m\u00e1s competitivo.<\/p>\n

Sobre Kevin Goetz\u00a0<\/div>\n
Kevin Goetz es el fundador y CEO de Screen Engine, l\u00edder mundial en investigaci\u00f3n y estrategia de entretenimiento que presta servicios a los principales estudios de cine, cadenas de televisi\u00f3n y servicios de streaming. A lo largo de su carrera, ha estado a la vanguardia de Hollywood, habiendo probado personalmente m\u00e1s de 5.000 t\u00edtulos de pel\u00edculas, donde su trabajo impacta significativamente en c\u00f3mo se hacen, comercializan y estrenan las pel\u00edculas. En 2024, Kevin recibi\u00f3 el prestigioso Premio Power of Cinema de la American Cinematheque por sus contribuciones a la industria cinematogr\u00e1fica. Es autor de dos libros: el bestseller\u00a0Audience\u2022ology: C\u00f3mo los cin\u00e9filos moldean las pel\u00edculas que amamos<\/em>\u00a0(Simon & Schuster, 2021), que ofrece una visi\u00f3n interna del poder de las proyecciones de prueba de pel\u00edculas previas al lanzamiento para la audiencia, y\u00a0C\u00f3mo tener \u00e9xito en Hollywood<\/em>\u00a0(Simon & Schuster, noviembre de 2025), explorando los secretos del \u00e9xito en el negocio del cine. Kevin da vida a su experiencia como presentador del popular p\u00f3dcast,\u00a0No mates al mensajero (lo mejor de Apple 100)<\/em>, y contin\u00faa educando a la comunidad cinematogr\u00e1fica a trav\u00e9s de discursos magistrales y presentaciones globales. Ha producido doce pel\u00edculas para televisi\u00f3n, incluyendo la premiada por el Emmy\u00a0Iris silvestre<\/em>, y el documental de 2026\u00a0Ni\u00f1os en el Fuego<\/em>. Miembro de la Academia de Artes y Ciencias Cinematogr\u00e1ficas, la Academia de Televisi\u00f3n y el Sindicato de Productores de Am\u00e9rica, Kevin tambi\u00e9n forma parte de las juntas directivas de seis organizaciones sin fines de lucro. Actualmente reside en Beverly Hills con su esposo, Neil, productor y ex ejecutivo de publicidad creativa, y su labradoodle, Kasha.<\/div>\n
\u00a0<\/div>\n
Acerca de Bob Levin<\/div>\n
Bob Levin es un legendario ejecutivo de marketing cinematogr\u00e1fico, habiendo ocupado durante m\u00e1s de dos d\u00e9cadas el cargo de presidente de marketing a nivel mundial en Disney, luego en Sony y MGM. Adem\u00e1s de ser un miembro clave del comit\u00e9 de aprobaci\u00f3n de cada estudio, dirigi\u00f3 los programas de publicidad, relaciones p\u00fablicas, promoci\u00f3n e investigaci\u00f3n que ayudaron a lanzar cientos de pel\u00edculas, batiendo numerosos r\u00e9cords de taquilla a lo largo de su carrera. Bob sali\u00f3 de su semi-retiro cuando Kevin Goetz lo invit\u00f3 a unirse a Screen Engine\/ASI como presidente y director de operaciones.,<\/strong>\u00a0donde ha desempe\u00f1ado un papel fundamental en el \u00e9xito continuado de la empresa. Su primer libro,\u00a0C\u00f3mo tener \u00e9xito en Hollywood<\/em>, coescrita con Kevin, revela los secretos del \u00e9xito y la rentabilidad de una pel\u00edcula, explorando c\u00f3mo las decisiones inteligentes y basadas en datos, desde el desarrollo hasta el estreno, ayudan a los cineastas a minimizar riesgos y maximizar beneficios. Bob vive en Los \u00c1ngeles con su esposa, Hilda Wynn.<\/div>","protected":false},"featured_media":18395,"template":"","episode-category":[],"class_list":["post-18394","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"yoast_head":"\nHow to Score in Hollywood: Audience Insight, Data and the Evolution of Movie Marketing featuring Kevin Goetz and Bob Levin - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/how-to-score-in-hollywood-audience-insight-data-and-the-evolution-of-movie-marketing-featuring-kevin-goetz-and-bob-levin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Score in Hollywood: Audience Insight, Data and the Evolution of Movie Marketing featuring Kevin Goetz and Bob Levin\" \/>\n<meta property=\"og:description\" content=\"In this episode, Alex is joined by two industry leaders with unparalleled insight into how films truly reach and resonate with audiences. 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