{"id":18827,"date":"2026-03-05T15:38:00","date_gmt":"2026-03-05T15:38:00","guid":{"rendered":"https:\/\/usheru.com\/podcast\/relevance-authenticity-and-boldness-in-film-marketing-featuring-linda-fiolka\/"},"modified":"2026-03-09T11:43:39","modified_gmt":"2026-03-09T11:43:39","slug":"relevance-authenticity-and-boldness-in-film-marketing-featuring-linda-fiolka","status":"publish","type":"podcast","link":"https:\/\/usheru.com\/es\/podcast\/relevance-authenticity-and-boldness-in-film-marketing-featuring-linda-fiolka\/","title":{"rendered":"Relevancia, Autenticidad y Audacia en el Marketing Cinematogr\u00e1fico con Linda Fiolka"},"content":{"rendered":"<p class=\"p1\">\u00bfQu\u00e9 se necesita para comercializar pel\u00edculas a gran escala en un panorama fragmentado y de r\u00e1pido movimiento?<\/p>\n<p class=\"p1\">En este episodio del Marketing &amp; Distribution Podcast, Alex Stolz habla con Linda Fiolka, Directora de Marketing de Constantin Film, una de las productoras y distribuidoras l\u00edderes en Alemania que opera en toda la cadena de valor, desde el desarrollo y la producci\u00f3n hasta la distribuci\u00f3n en cines, streaming y ventas internacionales.<\/p>\n<p class=\"p1\">Linda comparte c\u00f3mo Constantin aborda la estrategia de audiencia, desde la participaci\u00f3n temprana en el guion hasta la ejecuci\u00f3n de campa\u00f1as en cines y plataformas digitales. La conversaci\u00f3n explora perspectivas pr\u00e1cticas y generales, incluyendo:<\/p>\n<p class=\"p1\">\u2022 Por qu\u00e9 los tr\u00e1ilers y p\u00f3sters todav\u00eda importan<\/p>\n<p class=\"p1\">\u2022 C\u00f3mo Spotlight de TikTok est\u00e1 dando forma al fandom y al descubrimiento<\/p>\n<p class=\"p1\">\u2022 El desaf\u00edo de la fragmentaci\u00f3n de plataformas<\/p>\n<p class=\"p1\">\u2022 Creaci\u00f3n de comunidad antes y despu\u00e9s del lanzamiento<\/p>\n<p class=\"p1\">\u2022 El equilibrio entre la perspicacia de los datos y la intuici\u00f3n<\/p>\n<p class=\"p1\">\u2022 Por qu\u00e9 ser relevante, aut\u00e9ntico y audaz es la clave del \u00e9xito en marketing en 2026<\/p>\n<p class=\"p1\">Linda tambi\u00e9n reflexiona sobre el marketing de franquicias y propiedad intelectual, trabajar con audiencias Gen Z y las realidades de impulsar la conciencia y la conversi\u00f3n en la econom\u00eda de la atenci\u00f3n actual.<\/p>\n<p class=\"p1\">Una mirada pr\u00e1ctica y optimista sobre c\u00f3mo un estudio independiente y creativo europeo est\u00e1 navegando el cambiante mundo del marketing cinematogr\u00e1fico.<\/p>\n<p class=\"p1\">\u00a0<\/p>\n<p class=\"p1\"><strong>Sobre Linda Fiolka\u00a0<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Linda Fiolka<\/span> es Directora de Marketing en Constantin Film, una de las compa\u00f1\u00edas de producci\u00f3n y distribuci\u00f3n l\u00edderes en Alemania. Se uni\u00f3 a la empresa en 2010 y complet\u00f3 un programa de estudios dual en Administraci\u00f3n de Empresas con especializaci\u00f3n en Marketing mientras desarrollaba su carrera dentro de la organizaci\u00f3n. Despu\u00e9s de varios a\u00f1os trabajando como Gerente de Producto, fue nombrada Directora de Marketing en 2022.<\/p>\n<p class=\"p1\">A lo largo de su carrera en Constantin Film, Linda ha desempe\u00f1ado un papel clave en las campa\u00f1as de marketing de algunos de los t\u00edtulos m\u00e1s exitosos y reconocidos de Alemania, incluyendo <span class=\"s1\">Que te jodan, Goethe<\/span> las pel\u00edculas, <span class=\"s1\">Eberhofer<\/span> serie, y <span class=\"s1\">La canoa de Manit\u00fa<\/span>, as\u00ed como las producciones de streaming y televisi\u00f3n <span class=\"s1\">Nosotros, los ni\u00f1os de la estaci\u00f3n Zoo<\/span> y <span class=\"s1\">La Conferencia de Wannsee<strong>Nueva Zelanda<\/strong><\/span>.<\/p>","protected":false},"featured_media":18828,"template":"","episode-category":[],"class_list":["post-18827","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Relevance, Authenticity and Boldness in Film Marketing featuring Linda Fiolka - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/podcast\/relevance-authenticity-and-boldness-in-film-marketing-featuring-linda-fiolka\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relevance, Authenticity and Boldness in Film Marketing featuring Linda Fiolka\" \/>\n<meta property=\"og:description\" content=\"What does it take to market films at scale in a fragmented, fast-moving landscape? 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