{"id":11458,"date":"2023-07-17T08:42:27","date_gmt":"2023-07-17T08:42:27","guid":{"rendered":"https:\/\/usheru.com\/?p=11458"},"modified":"2023-08-23T14:51:18","modified_gmt":"2023-08-23T14:51:18","slug":"film-company-web-presence","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2023\/07\/17\/film-company-web-presence\/","title":{"rendered":"Revelando el coste de la inacci\u00f3n: 3 razones para actualizar hoy la presencia web de su empresa cinematogr\u00e1fica"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11458\" class=\"elementor elementor-11458\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7142f e-flex e-con-boxed e-con e-parent\" data-id=\"6b7142f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a08cfad elementor-widget elementor-widget-text-editor\" data-id=\"a08cfad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el vertiginoso mundo del marketing cinematogr\u00e1fico, la clave del \u00e9xito reside en tomar decisiones oportunas y mantener actualizada la presencia web de la productora.\u00a0<\/p><p>La primera verdad dura es que conseguir la atenci\u00f3n de la audiencia puede ser costoso. Dado que el ciclo de vida de una pel\u00edcula termina en unos pocos meses a un a\u00f1o, los distribuidores vuelven al punto de partida cuando promocionan la siguiente pel\u00edcula.\u00a0<\/p><p>En este contexto es crucial no solo encontrar soluciones que ahorren tiempo, sino tambi\u00e9n agilizar la toma de decisiones.\u00a0<\/p><p>El segundo hecho con el que tienes que lidiar es que el costo de la inacci\u00f3n podr\u00eda ser grande.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d59c5 e-flex e-con-boxed e-con e-parent\" data-id=\"68d59c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9210d43 elementor-widget elementor-widget-image\" data-id=\"9210d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/07\/17092316\/pexels-mikhail-nilov-7988079_30-1024x684.jpg\" class=\"attachment-large size-large wp-image-11463\" alt=\"film company web\" srcset=\"https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/07\/17092316\/pexels-mikhail-nilov-7988079_30-1024x684.jpg 1024w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/07\/17092316\/pexels-mikhail-nilov-7988079_30-300x200.jpg 300w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/07\/17092316\/pexels-mikhail-nilov-7988079_30-768x513.jpg 768w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/07\/17092316\/pexels-mikhail-nilov-7988079_30-1536x1025.jpg 1536w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/07\/17092316\/pexels-mikhail-nilov-7988079_30.jpg 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00c4f58 e-flex e-con-boxed e-con e-parent\" data-id=\"00c4f58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb59be elementor-widget elementor-widget-heading\" data-id=\"8eb59be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. El principal defecto de los sitios web de pel\u00edculas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69b7e38 e-flex e-con-boxed e-con e-parent\" data-id=\"69b7e38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3538f elementor-widget elementor-widget-text-editor\" data-id=\"0f3538f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0Primero, b<span style=\"font-family: 'Roboto Condensed', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100; text-align: var(--text-align);\">Crear un sitio web nuevo para cada lanzamiento de pel\u00edcula es inconveniente y un desperdicio.<\/span><\/div><ul><li>Requiere recursos adicionales y esfuerzo administrativo.\u00a0<\/li><li>Cada dominio necesita ser registrado, alojado y mantenido de forma individual, lo que puede aumentar los costos y crear complejidades log\u00edsticas. Se vuelve dif\u00edcil hacer un seguimiento de numerosos sitios web y asegurar una marca y un mantenimiento consistentes en todos ellos.\u00a0<\/li><li>Fragmenta la audiencia en l\u00ednea y diluye el impacto general. El marketing para adquirir una nueva audiencia cuesta m\u00e1s que retener una existente. Construir SEO para un sitio web nuevo lleva tiempo y recursos. Mantener a toda tu audiencia junta en un solo lugar reduce este costo y simplifica los esfuerzos administrativos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b10272 e-flex e-con-boxed e-con e-parent\" data-id=\"2b10272\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f51cb3a elementor-widget elementor-widget-heading\" data-id=\"f51cb3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. El Coste de la Inacci\u00f3n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e97299e e-flex e-con-boxed e-con e-parent\" data-id=\"e97299e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e70d1 elementor-widget elementor-widget-text-editor\" data-id=\"65e70d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En segundo lugar, retrasar decisiones cruciales de marketing puede tener un gran impacto financiero en los presupuestos de marketing de las pel\u00edculas.<span style=\"font-family: 'Roboto Condensed', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100;\">El panorama del marketing cinematogr\u00e1fico en l\u00ednea es<\/span>\u00a0fieramente competitivo. Por lo tanto, un solo momento de vacilaci\u00f3n puede resultar en oportunidades perdidas, disminuci\u00f3n de ingresos y menor conocimiento de la marca.\u00a0<\/p><p>Al retrasar la adopci\u00f3n de las \u00faltimas tecnolog\u00edas, los distribuidores podr\u00edan perder ventas de entradas y la creaci\u00f3n de audiencias, quedando rezagados frente a sus competidores. El costo de la inacci\u00f3n, en t\u00e9rminos de ingresos perdidos y oportunidades promocionales perdidas, supera con creces la inversi\u00f3n necesaria para implementar nuevas soluciones.\u00a0<\/p><p>La creaci\u00f3n de nuevas p\u00e1ginas web dedicadas al cine puede costar, de media, entre 2000 y 3000 libras esterlinas, y las acciones de marketing para atraer p\u00fablico a estas p\u00e1ginas pueden suponer un gasto mucho mayor. El coste por captaci\u00f3n de un nuevo visitante web puede variar, pero para impulsar con \u00e9xito una campa\u00f1a de taquilla o de v\u00eddeo bajo demanda, las distribuidoras deben contar con un gasto de miles de libras.\u00a0<\/p><p>Considere c\u00f3mo la creaci\u00f3n de una base de datos de fan\u00e1ticos del cine que se han suscrito a la comunicaci\u00f3n directa con usted podr\u00eda reducir estos costos de adquisici\u00f3n. Adem\u00e1s de eso, considere el valor generado al ahorrarle tiempo a usted y a su equipo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e130f69 e-flex e-con-boxed e-con e-parent\" data-id=\"e130f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86944b5 elementor-widget elementor-widget-heading\" data-id=\"86944b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Todo sobre tu audiencia - El simple beneficio de la centralizaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8598223 e-flex e-con-boxed e-con e-parent\" data-id=\"8598223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b107918 elementor-widget elementor-widget-text-editor\" data-id=\"b107918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Aunque cada pel\u00edcula tendr\u00e1 su propia marca y p\u00fablico \u00fanicos, los distribuidores de pel\u00edculas pueden construir un p\u00fablico recurrente. Este p\u00fablico se puede dividir por intereses y regi\u00f3n. La forma m\u00e1s sencilla de hacerlo es utilizar una presencia web centralizada.<\/div>\n<ul>\n<li><span style=\"text-align: var(--text-align);\">Consolidar todas las pel\u00edculas bajo un \u00fanico hogar permite construir mejor la audiencia. Las audiencias pueden registrar su inter\u00e9s en tus pel\u00edculas, interactuar en tu sitio web e incluso descubrir otros t\u00edtulos.&nbsp;<\/span><\/li>\n<li><span style=\"text-align: var(--text-align);\">Con un <a href=\"https:\/\/usheru.com\/es\/discovery-platform\/\">Plataforma de descubrimiento de contenidos<\/a> Como Usheru, es posible \u2018skin\u2019 (personalizar) p\u00e1ginas de pel\u00edculas. Estas p\u00e1ginas se ven como si fueran sitios web de pel\u00edculas independientes con dominios personalizados. Esto proporciona todos los beneficios promocionales de un sitio web de pel\u00edculas sin la desventaja de tener que crear SEO desde cero.&nbsp;<\/span><\/li>\n<li><span style=\"text-align: var(--text-align);\">Con cada nuevo lanzamiento, puedes continuar expandiendo tu base de datos de audiencia. Recopilando <a href=\"https:\/\/usheru.com\/es\/2023\/06\/01\/first-party-data\/\">datos de primera parte<\/a> El autoalojamiento es la mejor manera de asegurar que eres due\u00f1o de tus datos.<\/span><\/li>\n<li><span style=\"text-align: var(--text-align);\">Permite al distribuidor aprovechar el tr\u00e1fico y la autoridad de un solo sitio web. Adem\u00e1s, mejora la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) y la visibilidad general en l\u00ednea del sitio. Utilice datos de los consumidores para comprender mejor las preferencias, los h\u00e1bitos de visualizaci\u00f3n y los patrones de participaci\u00f3n de su audiencia.<\/span><\/li>\n<li><span style=\"text-align: var(--text-align);\">Monitoriza e identifica las campa\u00f1as m\u00e1s efectivas, asigna recursos sabiamente y toma decisiones basadas en datos.&nbsp;<\/span><\/li><li><span style=\"text-align: var(--text-align);\">Optimizar las estrategias de marketing y maximizar el retorno de la inversi\u00f3n.<br><\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d494a60 e-flex e-con-boxed e-con e-parent\" data-id=\"d494a60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-921682f elementor-widget elementor-widget-heading\" data-id=\"921682f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soluciones de marketing de pel\u00edculas en l\u00ednea para una mejor presencia en la web y \u00e9xito<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b0b983 e-flex e-con-boxed e-con e-parent\" data-id=\"9b0b983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de1a82 elementor-widget elementor-widget-text-editor\" data-id=\"9de1a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El mundo del marketing de pel\u00edculas en l\u00ednea es un nicho competitivo y de ritmo r\u00e1pido. Al elegir usheru como su socio de confianza, puede desbloquear el poder de las decisiones oportunas y catapultar el \u00e9xito de su marketing cinematogr\u00e1fico. Con las ventajas de usar un solo sitio web y la estructura de precios rentable de usheru, puede elevar sus campa\u00f1as de marketing a nuevas alturas.<\/p>\n<p>Finalmente, usheru ofrece una soluci\u00f3n integral que incluye todos estos servicios en un \u00fanico paquete dise\u00f1ado para distribuidores de cine e instituciones. Los socios pueden beneficiarse de ahorros con CDP al tiempo que garantizan campa\u00f1as de marketing cinematogr\u00e1fico exitosas.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd9dd74 e-flex e-con-boxed e-con e-parent\" data-id=\"dd9dd74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0822886 elementor-widget elementor-widget-text-editor\" data-id=\"0822886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>La Plataforma de Descubrimiento de Contenido de Usheru permite:<\/div><ul><li style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Roboto Condensed', sans-serif; font-size: 18px; font-style: normal; font-weight: 100;\"><span style=\"font-family: 'Roboto Condensed', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100; text-align: var(--text-align);\">Datos automatizados de transmisi\u00f3n y de taquilla para tus lanzamientos\u00a0<\/span><\/li><li style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Roboto Condensed', sans-serif; font-size: 18px; font-style: normal; font-weight: 100;\">Gesti\u00f3n de contenido sencilla\u00a0<\/li><li style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Roboto Condensed', sans-serif; font-size: 18px; font-style: normal; font-weight: 100;\">Integraciones con herramientas CRM como Selligent, Hubspot, Mailchimp y m\u00e1s,\u00a0<\/li><li style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Roboto Condensed', sans-serif; font-size: 18px; font-style: normal; font-weight: 100;\">An\u00e1lisis de Marketing en Tiempo Real, proporcionando informaci\u00f3n valiosa sobre el rendimiento de las campa\u00f1as y la participaci\u00f3n de la audiencia.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8be966f e-flex e-con-boxed e-con e-parent\" data-id=\"8be966f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7926f0 elementor-widget elementor-widget-text-editor\" data-id=\"f7926f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/usheru.com\/es\/discovery-platform\/\">Descubre m\u00e1s sobre esta soluci\u00f3n<\/a>o <a href=\"https:\/\/meetings.hubspot.com\/anish-deogaonkar\/cdp-demo\">programar una demostraci\u00f3n<\/a> para verlo t\u00fa mismo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of movie marketing, the key to success lies in making timely decisions and maintaining an updated film company web presence.\u00a0 The first hard truth is that [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[17],"class_list":["post-11458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-distributors","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Revealing the Cost of Inaction: 3 Reasons To Update Your Film Company Web Presence Today - usheru<\/title>\n<meta name=\"description\" content=\"Are you regularly updating your film company web presence? 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