{"id":12601,"date":"2023-09-12T12:51:49","date_gmt":"2023-09-12T12:51:49","guid":{"rendered":"https:\/\/usheru.com\/?p=12601"},"modified":"2023-09-26T14:06:38","modified_gmt":"2023-09-26T14:06:38","slug":"retarget-audiences","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2023\/09\/12\/retarget-audiences\/","title":{"rendered":"\u00bfC\u00f3mo hacer retargeting de audiencias? Una gu\u00eda para la industria cinematogr\u00e1fica"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12601\" class=\"elementor elementor-12601\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dec71a4 e-flex e-con-boxed e-con e-parent\" data-id=\"dec71a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5133f elementor-widget elementor-widget-text-editor\" data-id=\"ac5133f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La creaci\u00f3n de campa\u00f1as de retargeting para lanzamientos de pel\u00edculas puede ser una forma muy eficaz de aumentar la participaci\u00f3n, impulsar <a href=\"https:\/\/usheru.com\/es\/2023\/07\/17\/film-company-web-presence\/\">presencia web<\/a> y ventas de entradas, y mejorar la lealtad a la marca. Aqu\u00ed tienes una gu\u00eda paso a paso para configurar campa\u00f1as de retargeting en diferentes plataformas para diversas categor\u00edas de audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b16d617 e-flex e-con-boxed e-con e-parent\" data-id=\"b16d617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b80b0e7 elementor-widget elementor-widget-image\" data-id=\"b80b0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/09\/12092134\/film-audience-1024x683.jpeg\" class=\"attachment-large size-large wp-image-12623\" alt=\"film audience\" srcset=\"https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/09\/12092134\/film-audience-1024x683.jpeg 1024w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/09\/12092134\/film-audience-300x200.jpeg 300w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/09\/12092134\/film-audience-768x512.jpeg 768w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/09\/12092134\/film-audience-1536x1024.jpeg 1536w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/09\/12092134\/film-audience.jpeg 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4011a5 e-flex e-con-boxed e-con e-parent\" data-id=\"e4011a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da309ba elementor-widget elementor-widget-heading\" data-id=\"da309ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQui\u00e9n es su p\u00fablico?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31037d4 e-flex e-con-boxed e-con e-parent\" data-id=\"31037d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5338281 elementor-widget elementor-widget-text-editor\" data-id=\"5338281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentaci\u00f3n de su p\u00fablico por niveles de compromiso e intenci\u00f3n de compra permite una reorientaci\u00f3n espec\u00edfica. Considere estos grupos de audiencia:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b19186b e-flex e-con-boxed e-con e-parent\" data-id=\"b19186b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e06e6d elementor-widget elementor-widget-text-editor\" data-id=\"8e06e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Personas que visitaron la p\u00e1gina web de la pel\u00edcula\u00a0<\/li><li>Personas que interactuaron con horarios o seleccionaron un cine local\u00a0<\/li><li>Personas que enviaron su direcci\u00f3n de correo electr\u00f3nico para expresar inter\u00e9s\u00a0<\/li><li>Personas que hicieron clic en \u201cComprar ahora\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d85213 e-flex e-con-boxed e-con e-parent\" data-id=\"8d85213\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e2f62 elementor-widget elementor-widget-text-editor\" data-id=\"c9e2f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los primeros 3 grupos son clave para la retargetizaci\u00f3n dentro de la misma campa\u00f1a de lanzamiento de pel\u00edculas, ya que han mostrado inter\u00e9s pero no han completado su transacci\u00f3n. Al ofrecer a estas audiencias interesadas anuncios personalizados, puede esperar ver mejores resultados en su gasto publicitario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd6c8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"dd6c8c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-653e6cb elementor-widget elementor-widget-text-editor\" data-id=\"653e6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los compradores del cuarto grupo son una audiencia perfecta para la retargeting tanto en esta como en futuras campa\u00f1as de cine, o nuevamente cuando su lanzamiento est\u00e9 disponible en VOD.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a1105 e-flex e-con-boxed e-con e-parent\" data-id=\"74a1105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75b0db1 elementor-widget elementor-widget-heading\" data-id=\"75b0db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DESGLOSE POR SERVICIO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c31e4d8 e-flex e-con-boxed e-con e-parent\" data-id=\"c31e4d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86c274 elementor-widget elementor-widget-text-editor\" data-id=\"a86c274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As\u00ed que ya conoce los grupos de audiencia y quiere empezar a captar estos comportamientos en su sitio web. A continuaci\u00f3n, desglosaremos los pasos b\u00e1sicos para algunas de las principales plataformas de publicidad digital. (Para m\u00e1s detalles t\u00e9cnicos sobre la implementaci\u00f3n de p\u00edxeles y c\u00f3digos de seguimiento, consulte <a href=\"https:\/\/usheru.com\/es\/2023\/09\/12\/implement-pixels-set-up-event-tracking\/\">este art\u00edculo<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dbeb2 e-flex e-con-boxed e-con e-parent\" data-id=\"63dbeb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2354f93 elementor-widget elementor-widget-heading\" data-id=\"2354f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Anuncios de Google (para la B\u00fasqueda de Google y la Red de Display)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6ed6a3 e-flex e-con-boxed e-con e-parent\" data-id=\"b6ed6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b313c6 e-con-full e-flex e-con e-child\" data-id=\"8b313c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7882a elementor-widget elementor-widget-heading\" data-id=\"ce7882a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c83aaa e-con-full e-flex e-con e-child\" data-id=\"1c83aaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4006c11 elementor-widget elementor-widget-text-editor\" data-id=\"4006c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u00a0Crear listas de audiencia: En Google Ads, ve a \"P\u00fablicos\" y luego a \"Gestor de p\u00fablicos\" para crear tus diferentes listas de p\u00fablicos en funci\u00f3n de las categor\u00edas anteriores.\u00a0<\/li><li><span style=\"font-size: 18px; text-align: var(--text-align);\">Implementar p\u00edxel: Coloque el p\u00edxel de Google Ads en su sitio web para realizar un seguimiento de estas acciones espec\u00edficas.<\/span><\/li><li><span style=\"font-size: 18px; text-align: var(--text-align);\">Crear campa\u00f1a: Crea una nueva campa\u00f1a de retargeting y asigna tus listas de audiencia a la campa\u00f1a.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a775525 e-flex e-con-boxed e-con e-parent\" data-id=\"a775525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f4f0c elementor-widget elementor-widget-heading\" data-id=\"49f4f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Facebook e Instagram (integrado a trav\u00e9s de Facebook Ads Manager)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baa6c17 e-flex e-con-boxed e-con e-parent\" data-id=\"baa6c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1edf686 e-con-full e-flex e-con e-child\" data-id=\"1edf686\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d21af0 elementor-widget elementor-widget-heading\" data-id=\"4d21af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d3e66 e-con-full e-flex e-con e-child\" data-id=\"34d3e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cad2b elementor-widget elementor-widget-text-editor\" data-id=\"46cad2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u00a0Crear p\u00fablicos personalizados: En Facebook Ads Manager, crea p\u00fablicos personalizados para cada categor\u00eda.\u00a0<\/li><li>Instala el p\u00edxel: Aseg\u00farate de haber instalado el p\u00edxel de Facebook en tu sitio web.\u00a0<\/li><li>Configuraci\u00f3n de la campa\u00f1a: Crea una campa\u00f1a de retargeting en Facebook Ads Manager e incluye tanto Facebook como Instagram como plataformas para mostrar tus anuncios.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52b3e09 e-flex e-con-boxed e-con e-parent\" data-id=\"52b3e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9f2e8 elementor-widget elementor-widget-heading\" data-id=\"bb9f2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Anuncios en Twitter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da2761b e-flex e-con-boxed e-con e-parent\" data-id=\"da2761b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c07870e e-con-full e-flex e-con e-child\" data-id=\"c07870e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035263b elementor-widget elementor-widget-heading\" data-id=\"035263b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8298bd e-con-full e-flex e-con e-child\" data-id=\"e8298bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87951f6 elementor-widget elementor-widget-text-editor\" data-id=\"87951f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u00a0Gestor de Audiencias: Crea audiencias personalizadas en el Gestor de Audiencias de Twitter Ads.<\/li><li>Seguimiento de conversiones: Coloca el p\u00edxel de seguimiento de conversiones de Twitter en tu sitio web.\u00a0<\/li><li>Nueva campa\u00f1a: Crea una nueva campa\u00f1a de retargeting y elige tus audiencias personalizadas.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acd57f3 e-flex e-con-boxed e-con e-parent\" data-id=\"acd57f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c6edb elementor-widget elementor-widget-heading\" data-id=\"35c6edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Anuncios TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dff6fb e-flex e-con-boxed e-con e-parent\" data-id=\"4dff6fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2625062 e-con-full e-flex e-con e-child\" data-id=\"2625062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e50ee7a elementor-widget elementor-widget-heading\" data-id=\"e50ee7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8253259 e-con-full e-flex e-con e-child\" data-id=\"8253259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec5e80 elementor-widget elementor-widget-text-editor\" data-id=\"3ec5e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Configuraci\u00f3n de eventos: Instala el p\u00edxel TikTok y configura los eventos correspondientes a tus acciones objetivo (p\u00e1gina web visitada, clic en Comprar ahora, etc.).\u00a0<\/li><li>Gesti\u00f3n de Audiencias: Crea audiencias personalizadas en TikTok Ads Manager en funci\u00f3n de los eventos que configures.\u00a0<\/li><li>Creaci\u00f3n de campa\u00f1as: Crea una nueva campa\u00f1a publicitaria y asigna tus p\u00fablicos personalizados.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6e900f e-flex e-con-boxed e-con e-parent\" data-id=\"a6e900f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487a9cc elementor-widget elementor-widget-text-editor\" data-id=\"487a9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por \u00faltimo, he aqu\u00ed una forma sencilla de reunir todo esto y potenciar sus campa\u00f1as de retargeting de audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c472e2 elementor-widget elementor-widget-heading\" data-id=\"5c472e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flujo de trabajo b\u00e1sico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2677d08 e-flex e-con-boxed e-con e-parent\" data-id=\"2677d08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-099503c elementor-widget elementor-widget-text-editor\" data-id=\"099503c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Identificaci\u00f3n de la audiencia: Determine los comportamientos a los que desea dirigirse (visitas a p\u00e1ginas web, selecci\u00f3n de cines, etc.).\u00a0<\/li><li>Instalaci\u00f3n del p\u00edxel: Coloca el p\u00edxel de seguimiento de cada plataforma en las p\u00e1ginas relevantes de tu sitio web.\u00a0<\/li><li>Creaci\u00f3n de listas de audiencias: Utiliza el Ads Manager de cada plataforma para crear audiencias personalizadas basadas en los comportamientos rastreados.\u00a0<\/li><li>Creaci\u00f3n de campa\u00f1as: En el Administrador de anuncios de cada plataforma, crea una nueva campa\u00f1a de retargeting dirigida a los p\u00fablicos personalizados que hayas creado.\u00a0<\/li><li>Contenido de los anuncios: Prepare contenidos publicitarios creativos y convincentes adaptados a cada tipo de p\u00fablico.<\/li><li>Supervise y optimice: Realice un seguimiento del rendimiento de sus campa\u00f1as de retargeting y realice los ajustes necesarios.<\/li><li>An\u00e1lisis de datos: Revise peri\u00f3dicamente los an\u00e1lisis para ver qu\u00e9 funciona y qu\u00e9 necesita mejorar.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0b0f06 e-flex e-con-boxed e-con e-parent\" data-id=\"b0b0f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6148039 elementor-widget elementor-widget-heading\" data-id=\"6148039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfVuelve a segmentar su audiencia?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-409a838 e-flex e-con-boxed e-con e-parent\" data-id=\"409a838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-929ead3 elementor-widget elementor-widget-text-editor\" data-id=\"929ead3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esa es una gu\u00eda r\u00e1pida y sencilla. Los pasos exactos pueden variar seg\u00fan las actualizaciones de cada plataforma, pero estos son los pasos b\u00e1sicos que necesitar\u00edas seguir. Recuerda siempre cumplir con las leyes y regulaciones de privacidad, como el GDPR en Europa, al manejar datos de usuarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Consulte nuestra gu\u00eda paso a paso para configurar campa\u00f1as en diferentes plataformas para reorientar categor\u00edas de audiencia.<\/p>","protected":false},"author":6,"featured_media":12627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[17,18],"class_list":["post-12601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Do I Retarget Audiences? 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