{"id":13419,"date":"2023-10-23T17:01:17","date_gmt":"2023-10-23T17:01:17","guid":{"rendered":"https:\/\/usheru.com\/?p=13419"},"modified":"2024-08-07T15:01:59","modified_gmt":"2024-08-07T15:01:59","slug":"independent-distribution-summit-ids-cologne","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/","title":{"rendered":"Lo que aprend\u00ed en la Cumbre de Distribuci\u00f3n Independiente de Colonia"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Heber Correa, Gerente de Desarrollo de Negocios de usheru, viaj\u00f3 a su primer evento IDS Cologne junto con Alex Stolz, Director de Contenido de usheru. Heber nos trae estas perspectivas del viaje. En usheru, estamos encantados de haber sido invitados a asistir al evento una vez m\u00e1s. Esta reuni\u00f3n de distribuidores de cine independiente en Colonia es una gran oportunidad para sumergirnos en la industria cinematogr\u00e1fica, conocer clientes, colegas de la industria y generar nuevas conexiones. Contin\u00fae leyendo para conocer la experiencia personal de Heber en 2023.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Open\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Alex\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
La semana pasada asist\u00ed a la Cumbre Internacional de Distribuci\u00f3n en Colonia \u2013 mi primer evento de la industria cinematogr\u00e1fica \u2013 y aqu\u00ed est\u00e1n las conclusiones clave que obtengo desde la perspectiva de un \u201cnovato\u201d.<\/div>
\u00a0<\/div>
1. El mundo est\u00e1 evolucionando<\/strong>:<\/div>
El desaf\u00edo en esta modernidad es que todo se mueve muy r\u00e1pido. Si no ponemos un esfuerzo constante en adaptarnos, nos quedaremos atr\u00e1s.<\/div><\/div>
\u00a0<\/div><\/div><\/div><\/div>
Asist\u00ed al panel \u201cMejores Pr\u00e1cticas \u2013 Estrategias Internacionales de Distribuci\u00f3n y Marketing para el Cine de Arte Europeo ilustradas a trav\u00e9s de dos pel\u00edculas financiadas por MEDIA: CLOSE y HOLY SPIDER\u201d\u00a0<\/em><\/strong><\/div><\/div>
\u00a0<\/div>
Por mi experiencia personal en la industria del marketing digital durante 7 a\u00f1os en todo el mundo, me impresionaron mucho los panelistas aqu\u00ed, incluido el cliente de usheru. Arthaus<\/a>,\u00a0 la agencia de ventas europea Match Factory, y elogio las estrategias de Lucky Red en m\u00faltiples plataformas para interactuar con el p\u00fablico de forma digital. Las actuaciones\/pruebas y el compromiso obtenidos de un enfoque omnicanal en la publicidad en redes sociales fueron muy interesantes.<\/div>
\u00a0<\/div>
2.<\/span>\u00a0La Juventud es el Futuro:<\/strong> Uno de los mayores desaf\u00edos en la industria en este momento es c\u00f3mo interactuar con las audiencias m\u00e1s j\u00f3venes. Estaba claro que todos en el evento estaban lidiando con este desaf\u00edo dentro de sus negocios.<\/div>
\u00a0<\/div>
Para mi sorpresa, vi probablemente una de las formas m\u00e1s creativas de comercializar el lanzamiento de cualquier producto. Esto lleg\u00f3 de la mano de Andrea Romeo de I Wonder Pictures, quien dio una inspiradora conferencia magistral titulada Creador, digital, preestrenos: las estrategias de I Wonder Pictures para j\u00f3venes cin\u00e9filos<\/strong><\/em><\/div>

Tambi\u00e9n fue notable el discurso de Hiroko Oda, quien nos brind\u00f3 una perspectiva completamente nueva sobre el Mercado Asi\u00e1tico. Mant\u00e9nganse atentos (\u00a1y o\u00eddos!) a las noticias sobre nuestro Marketing y Distribuci\u00f3n. podcast<\/a> para saber m\u00e1s del Sr. Oda.\u00a0<\/p>

3. Si quieres tener \u00e9xito, busca a alguien que haya logrado los resultados que deseas:<\/strong>\u00a0 Sara Frain en Picturehouse Entertainment dio una Masterclass memorable sobre c\u00f3mo un distribuidor debe abordar este nuevo mundo digital. Su clase fue inolvidable; me impresionaron todas las nuevas iniciativas e ideas innovadoras que tiene Picturehouse.<\/div>
\u00a0<\/div>
En general, la impresi\u00f3n que tengo de esta industria es esta:<\/strong><\/div>
Esta es una industria de apoyo impulsada por la pasi\u00f3n de su gente que tiene un deseo ardiente de ver que el mundo del cine crezca y prospere, superando sus \u00e9xitos actuales en las generaciones futuras.\u00a0<\/div>
\u00a0<\/div>
La industria cinematogr\u00e1fica es una gran familia y este evento me dio un fuerte sentido de fuerza en su naturaleza cooperativa. Tengo fe en que, a trav\u00e9s de la colaboraci\u00f3n y la innovaci\u00f3n continua, el cine seguir\u00e1 creciendo y prosperando, evolucionando para superar los desaf\u00edos a medida que surjan.\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El equipo de Usheru visit\u00f3 la hermosa Colonia para la IDS Cologne, un evento anual planificado por AG Verleih que re\u00fane a distribuidores de cine independientes<\/p>","protected":false},"author":6,"featured_media":15066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34],"tags":[17],"class_list":["post-13419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-distributors","entry","has-media"],"acf":[],"yoast_head":"\nWhat I Learned at the Independent Distribution Summit Cologne - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What I Learned at the Independent Distribution Summit Cologne\" \/>\n<meta property=\"og:description\" content=\"Team usheru visited beautiful Cologne for IDS Cologne, an annual event planned by AG Verleih bringing together independent film distributors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usheru.com\/es\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/\" \/>\n<meta property=\"og:site_name\" content=\"usheru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usheruhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-23T17:01:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T15:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usheru.com\/wp-content\/uploads\/2023\/10\/IDS-Cologne.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sfarrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:site\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sfarrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/\"},\"author\":{\"name\":\"sfarrell\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/person\\\/00bfbe57e53803ed0660db03fff4a144\"},\"headline\":\"What I Learned at the Independent Distribution Summit Cologne\",\"datePublished\":\"2023-10-23T17:01:17+00:00\",\"dateModified\":\"2024-08-07T15:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IDS-Cologne.jpg\",\"keywords\":[\"Distributors\"],\"articleSection\":[\"Latest News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/\",\"url\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/\",\"name\":\"What I Learned at the Independent Distribution Summit Cologne - usheru\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IDS-Cologne.jpg\",\"datePublished\":\"2023-10-23T17:01:17+00:00\",\"dateModified\":\"2024-08-07T15:01:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IDS-Cologne.jpg\",\"contentUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IDS-Cologne.jpg\",\"width\":1600,\"height\":900,\"caption\":\"IDS Cologne\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2023\\\/10\\\/23\\\/independent-distribution-summit-ids-cologne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/usheru.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What I Learned at the Independent Distribution Summit Cologne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"name\":\"usheru\",\"description\":\"Consumer-Connected Entertainment Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/usheru.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\",\"name\":\"usheru\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"width\":2560,\"height\":2560,\"caption\":\"usheru\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/usheruhq\",\"https:\\\/\\\/x.com\\\/usheruhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/usheru\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/person\\\/00bfbe57e53803ed0660db03fff4a144\",\"name\":\"sfarrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g\",\"caption\":\"sfarrell\"},\"url\":\"https:\\\/\\\/usheru.com\\\/es\\\/author\\\/sfarrell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What I Learned at the Independent Distribution Summit Cologne - usheru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/usheru.com\/es\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/","og_locale":"es_ES","og_type":"article","og_title":"What I Learned at the Independent Distribution Summit Cologne","og_description":"Team usheru visited beautiful Cologne for IDS Cologne, an annual event planned by AG Verleih bringing together independent film distributors","og_url":"https:\/\/usheru.com\/es\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/","og_site_name":"usheru","article_publisher":"https:\/\/www.facebook.com\/usheruhq","article_published_time":"2023-10-23T17:01:17+00:00","article_modified_time":"2024-08-07T15:01:59+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/usheru.com\/wp-content\/uploads\/2023\/10\/IDS-Cologne.jpg","type":"image\/jpeg"}],"author":"sfarrell","twitter_card":"summary_large_image","twitter_creator":"@usheruhq","twitter_site":"@usheruhq","twitter_misc":{"Escrito por":"sfarrell","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/#article","isPartOf":{"@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/"},"author":{"name":"sfarrell","@id":"https:\/\/usheru.com\/#\/schema\/person\/00bfbe57e53803ed0660db03fff4a144"},"headline":"What I Learned at the Independent Distribution Summit Cologne","datePublished":"2023-10-23T17:01:17+00:00","dateModified":"2024-08-07T15:01:59+00:00","mainEntityOfPage":{"@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/"},"wordCount":505,"publisher":{"@id":"https:\/\/usheru.com\/#organization"},"image":{"@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/#primaryimage"},"thumbnailUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2023\/10\/IDS-Cologne.jpg","keywords":["Distributors"],"articleSection":["Latest News"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/","url":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/","name":"What I Learned at the Independent Distribution Summit Cologne - usheru","isPartOf":{"@id":"https:\/\/usheru.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/#primaryimage"},"image":{"@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/#primaryimage"},"thumbnailUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2023\/10\/IDS-Cologne.jpg","datePublished":"2023-10-23T17:01:17+00:00","dateModified":"2024-08-07T15:01:59+00:00","breadcrumb":{"@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/#primaryimage","url":"https:\/\/usheru.com\/wp-content\/uploads\/2023\/10\/IDS-Cologne.jpg","contentUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2023\/10\/IDS-Cologne.jpg","width":1600,"height":900,"caption":"IDS Cologne"},{"@type":"BreadcrumbList","@id":"https:\/\/usheru.com\/2023\/10\/23\/independent-distribution-summit-ids-cologne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/usheru.com\/"},{"@type":"ListItem","position":2,"name":"What I Learned at the Independent Distribution Summit Cologne"}]},{"@type":"WebSite","@id":"https:\/\/usheru.com\/#website","url":"https:\/\/usheru.com\/","name":"usheru","description":"Marketing del entretenimiento conectado al consumidor","publisher":{"@id":"https:\/\/usheru.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usheru.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/usheru.com\/#organization","name":"usheru","url":"https:\/\/usheru.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","width":2560,"height":2560,"caption":"usheru"},"image":{"@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/usheruhq","https:\/\/x.com\/usheruhq","https:\/\/www.linkedin.com\/company\/usheru\/"]},{"@type":"Person","@id":"https:\/\/usheru.com\/#\/schema\/person\/00bfbe57e53803ed0660db03fff4a144","name":"sfarrell","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g","caption":"sfarrell"},"url":"https:\/\/usheru.com\/es\/author\/sfarrell\/"}]}},"_links":{"self":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts\/13419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/comments?post=13419"}],"version-history":[{"count":0,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts\/13419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media\/15066"}],"wp:attachment":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media?parent=13419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/categories?post=13419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/tags?post=13419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}