{"id":14731,"date":"2024-06-06T09:16:33","date_gmt":"2024-06-06T09:16:33","guid":{"rendered":"https:\/\/usheru.com\/?p=14731"},"modified":"2024-06-06T11:05:19","modified_gmt":"2024-06-06T11:05:19","slug":"a-glance-back-at-cannes-film-festival-2024-the-industry-wants-data","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2024\/06\/06\/a-glance-back-at-cannes-film-festival-2024-the-industry-wants-data\/","title":{"rendered":"Un vistazo al Festival de Cannes 2024: La industria quiere datos"},"content":{"rendered":"
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El March\u00e9 du Film del Festival de Cannes 2024, celebrado del 15 al 19 de mayo, rebos\u00f3 de energ\u00eda y un enfoque en la innovaci\u00f3n. El festival de este a\u00f1o fue descrito como el el m\u00e1s ocupado de todos<\/strong> con m\u00e1s de 15,000 asistentes. El equipo de Usheru estuvo presente, representado por el CEO Oliver Fegan, la COO Catherine Downes y el CTO Andres Macias Oliete. Estos son sus puntos clave del evento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. La demanda de datos sigue creciendo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La industria expres\u00f3 una clara necesidad de datos m\u00e1s completos sobre las audiencias de cine y de una comprensi\u00f3n m\u00e1s profunda del seguimiento de las preferencias y comportamientos de los espectadores.<\/p>

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Como sabemos, es fundamental aprovechar este tipo de datos para el marketing cinematogr\u00e1fico y la participaci\u00f3n de la audiencia m\u00e1s efectivos. Las discusiones que tuvimos en Cannes con socios y l\u00edderes de la industria dejaron clara la alta demanda de datos concisos, precisos y procesables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. IA en el punto de mira<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La Inteligencia Artificial fue un tema candente en Cannes, especialmente en las discusiones sobre marketing y promoci\u00f3n. El equipo de usheru asisti\u00f3 a la sesi\u00f3n \u201cIA en Marketing y Promoci\u00f3n\u201d organizada por Microsoft, que enfatiz\u00f3 las formas en que la IA es una herramienta para mejorar la creatividad, no para reemplazarla. Esta perspectiva es crucial para la industria, sugiriendo un enfoque equilibrado para integrar la IA en los procesos creativos. Explora nuestra perspectivas sobre IA para la industria cinematogr\u00e1fica<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Un cambio hacia la construcci\u00f3n de audiencias a largo plazo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hubo un cambio notable hacia el cultivo de audiencias y el crecimiento de comunidades alrededor de las pel\u00edculas. El enfoque principal durante el pr\u00f3ximo a\u00f1o ser\u00e1 utilizar los datos no solo para comercializar pel\u00edculas de manera m\u00e1s efectiva, sino tambi\u00e9n para fomentar la participaci\u00f3n de la audiencia a largo plazo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Mesa redonda de la industria de Usheru<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Un momento destacado para Usheru fue la organizaci\u00f3n de una reuni\u00f3n de l\u00edderes de organismos cinematogr\u00e1ficos nacionales de 3 continentes en Scandinavia House. Aqu\u00ed, nuestros invitados exploraron el uso efectivo de datos en la estrategia cinematogr\u00e1fica, lo que result\u00f3 en discusiones muy positivas y constructivas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A\u00f1o tras a\u00f1o seguimos viendo un aumento en el sentido de urgencia de la industria en torno a los datos efectivos, pero nunca antes tan alto como este a\u00f1o. Nuestros socios y clientes est\u00e1n explorando los datos de nuevas maneras para impulsar un mayor \u00e9xito y continuamos mejorando nuestras soluciones para mantenernos un paso adelante de las necesidades de la industria.<\/p>

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Aseg\u00farese de suscribirse a nuestro bolet\u00edn informativo de la industria cinematogr\u00e1fica para recibir consejos y perspectivas mensuales de primer nivel y mantenerse a la vanguardia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The 2024 Cannes Film Festival’s March\u00e9 du Film, held from 15th to 19th May, was brimming with energy and a focus on innovation. This year’s festival was described as the busiest ever with over 15,000 attendees. Team usheru was in the midst, represented by CEO Oliver Fegan, COO Catherine Downes, and CTO Andres Macias Oliete. These are their key takeaways from the event.<\/p>","protected":false},"author":6,"featured_media":14734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,38],"tags":[17,18],"class_list":["post-14731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-who-we-are","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"\nA Glance Back at Cannes Film Festival 2024:\u00a0The Industry Wants Data - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/2024\/06\/06\/a-glance-back-at-cannes-film-festival-2024-the-industry-wants-data\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Glance Back at Cannes Film Festival 2024:\u00a0The Industry Wants Data\" \/>\n<meta property=\"og:description\" content=\"The 2024 Cannes Film Festival's March\u00e9 du Film, held from 15th to 19th May, was brimming with energy and a focus on innovation. 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