{"id":14904,"date":"2024-06-13T16:14:13","date_gmt":"2024-06-13T16:14:13","guid":{"rendered":"https:\/\/usheru.com\/?p=14904"},"modified":"2024-06-14T07:29:48","modified_gmt":"2024-06-14T07:29:48","slug":"a-transformative-experience-evmc-2024","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2024\/06\/13\/a-transformative-experience-evmc-2024\/","title":{"rendered":"Una experiencia transformadora: EVMC 2024"},"content":{"rendered":"
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Del 5 al 7 de junio de 2024, el equipo de usheru estuvo en Denver, Colorado, para asistir a la Event & Venue Marketing Conference (EVMC). usheru estuvo encantado de difundir las noticias innovadoras y los \u00e9xitos de nuestros socios de estadios en Estados Unidos, explorar todas las formas en que la automatizaci\u00f3n y el enfoque en la audiencia pueden impulsar el \u00e9xito y, como orgullosos socios presentadores de un panel de expertos: Especialista en Marketing de Lugares x Promotor de Eventos: Convi\u00e9rtete en un Solo Equipo para Llenar Cada Asiento<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"EVMC\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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usheru en EVMC 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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El CEO Oliver Fegan, la CTO Catherine Downes, el Director General para Am\u00e9rica, Anish Deogaonkar, la Gerente de \u00c9xito del Cliente y Operaciones, Toni Purvis, y el Gerente Principal de Alianzas, Federico Beltr\u00e1n, se reunieron con una incre\u00edble gama de innovadores profesionales del marketing de las arenas, recintos y el espacio del entretenimiento en vivo.<\/p>

\u00a0<\/p>

El hecho de que la conferencia tuviera todas las entradas vendidas resalt\u00f3 su creciente importancia y la expectaci\u00f3n dentro de la industria. Con un enfoque en el aprendizaje y el networking, el evento ofreci\u00f3 diferentes seminarios, debates y visitas al recinto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nuestros temas clave<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nuestro equipo identific\u00f3 estos temas clave que fueron evidentemente los problemas m\u00e1s apremiantes y los m\u00e1s discutidos a lo largo de la conferencia de 3 d\u00edas:\u00a0<\/span><\/p>

  • Marketing digital y en redes sociales<\/span><\/li>
  • Mejorando las experiencias de fans y artistas<\/span><\/li>
  • Fomentar la colaboraci\u00f3n entre los profesionales del marketing de recintos y los promotores<\/span><\/li>
  • Aprovechando datos e IA<\/span><\/li>
  • Creaci\u00f3n de marcas de locales \u00fanicos<\/span><\/li>
  • Promocionar ventas en l\u00ednea<\/span><\/li><\/ul>

    Igualmente importantes fueron las discusiones sobre salud mental e inclusi\u00f3n digital, destacando el enfoque integral de la conferencia para abordar los desaf\u00edos y oportunidades de la industria.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Nuestras conclusiones clave<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    • Marketing en Medios Digitales y Sociales<\/b>Las sesiones de EVMC 2024 proporcionaron una profunda perspectiva sobre las \u00faltimas tendencias y estrategias en marketing digital, enfatizando la importancia de atraer a las audiencias a trav\u00e9s de plataformas en l\u00ednea innovadoras.<\/span><\/li><\/ul>
      • Experiencia de Fan y Artista<\/b>Los asistentes exploraron nuevas formas de mejorar la experiencia general tanto para los aficionados como para los artistas, garantizando eventos memorables y fluidos.<\/span><\/li><\/ul>
        • Colaboraci\u00f3n y asociaciones<\/b>La necesidad de una mejor colaboraci\u00f3n entre los responsables de marketing de los locales y los promotores fue un tema recurrente, lo que subraya la importancia de construir relaciones s\u00f3lidas y cooperativas dentro de la industria.<\/span><\/li><\/ul>
          • Datos e IA<\/b>El uso de datos e inteligencia artificial en el marketing de eventos fue un tema candente, con debates sobre c\u00f3mo estas herramientas pueden impulsar estrategias de marketing m\u00e1s inteligentes y efectivas.<\/span><\/li><\/ul>
            • Construcci\u00f3n de marca<\/b>Se destac\u00f3 la construcci\u00f3n de una marca \u00fanica y reconocible para los locales como una estrategia clave para destacar en un mercado competitivo.<\/span><\/li><\/ul>
              • Salud Mental e Inclusi\u00f3n Digital<\/b>: La conferencia tambi\u00e9n abord\u00f3 temas importantes como la salud mental y la necesidad de inclusi\u00f3n digital, lo que refleja un enfoque hol\u00edstico para el bienestar y la sostenibilidad de la industria.<\/span><\/li><\/ul>
                • Visitas al recinto y networking: <\/b>Uno de los puntos culminantes de la conferencia para el equipo de usheru fue la visita a lugares ic\u00f3nicos como el Red Rocks Amphitheater, donde asistieron a un concierto de Ian Munsick, el Bellco Theatre y el Ball Arena. Estas visitas ofrecieron una valiosa perspectiva entre bastidores sobre las operaciones de los recintos y enriquecieron a\u00fan m\u00e1s la comprensi\u00f3n del equipo sobre las complejidades de la industria.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Mirando hacia adelante al EVMC 2025\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  De regreso de EVMC, usheru reflexiona sobre las incre\u00edbles reuniones y conexiones realizadas durante el evento. La energ\u00eda y el entusiasmo eran palpables, preparando el escenario para lo que vendr\u00e1. Con EVMC 2025 programado para celebrarse en Atlanta, usheru anticipa una conferencia a\u00fan mayor, ansioso por construir sobre los \u00e9xitos y experiencias adquiridos este a\u00f1o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                  From 5 to 7 June, 2024, the usheru team was in Denver, Colorado, to attend Event & Venue Marketing Conference (EVMC). These are our takes from the event.<\/p>","protected":false},"author":6,"featured_media":14914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,38],"tags":[37],"class_list":["post-14904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-who-we-are","tag-venues","entry","has-media"],"acf":[],"yoast_head":"\nA Transformative Experience: EVMC 2024 - 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