{"id":14972,"date":"2024-07-05T11:12:31","date_gmt":"2024-07-05T11:12:31","guid":{"rendered":"https:\/\/usheru.com\/?p=14972"},"modified":"2024-11-13T15:00:51","modified_gmt":"2024-11-13T15:00:51","slug":"highly-targeted-campaigns-arenas","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2024\/07\/05\/highly-targeted-campaigns-arenas\/","title":{"rendered":"C\u00f3mo crear campa\u00f1as de marketing muy espec\u00edficas para los estadios"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14972\" class=\"elementor elementor-14972\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f99702c e-flex e-con-boxed e-con e-parent\" data-id=\"f99702c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c280727 elementor-widget elementor-widget-text-editor\" data-id=\"c280727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El marketing para arenas y recintos grandes presenta desaf\u00edos \u00fanicos. Para llegar eficazmente a tus fan\u00e1ticos, es importante crear campa\u00f1as de marketing muy espec\u00edficas que no solo capten la atenci\u00f3n, sino que tambi\u00e9n impulsen la participaci\u00f3n y las ventas. Aqu\u00ed tienes algunos consejos sencillos para ayudarte a crear campa\u00f1as exitosas espec\u00edficamente para arenas, estadios y recintos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29aa2fb e-flex e-con-boxed e-con e-parent\" data-id=\"29aa2fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4d39e elementor-widget elementor-widget-heading\" data-id=\"ef4d39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Ingenier\u00eda Inversa de Tu Estrategia de Datos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de50b33 e-flex e-con-boxed e-con e-parent\" data-id=\"de50b33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91934b3 elementor-widget elementor-widget-text-editor\" data-id=\"91934b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Recopilar datos sobre el comportamiento de los aficionados en cada evento para identificar patrones demogr\u00e1ficos, de preferencias y de compras.<\/p><\/li><li style=\"font-size: 22px;\"><p>Utilice an\u00e1lisis de datos para obtener informaci\u00f3n sobre las preferencias de su audiencia, c\u00f3mo interact\u00faa y qu\u00e9 caminos sigue para comprar.<\/p><\/li><li><p>Segmenta a tus fans por intereses e intenci\u00f3n de compra<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af39d3e elementor-widget elementor-widget-image\" data-id=\"af39d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/fruit-1024x663.jpg\" class=\"attachment-large size-large wp-image-15014\" alt=\"sorted fruit in market\" srcset=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/fruit-1024x663.jpg 1024w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/fruit-300x194.jpg 300w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/fruit-768x497.jpg 768w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/fruit-1536x995.jpg 1536w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/fruit-2048x1327.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c769f31 e-flex e-con-boxed e-con e-parent\" data-id=\"c769f31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70556c9 elementor-widget elementor-widget-heading\" data-id=\"70556c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. S\u00e9 personalizado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a9de5e e-flex e-con-boxed e-con e-parent\" data-id=\"4a9de5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67cc888 elementor-widget elementor-widget-text-editor\" data-id=\"67cc888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>El contenido personalizado resuena m\u00e1s con las audiencias porque habla directamente a sus intereses y necesidades.<\/li><li>Utiliza los datos que has recopilado para crear correos electr\u00f3nicos personalizados, publicaciones en redes sociales y anuncios.<\/li><li>Por ejemplo, si un segmento de tus fan\u00e1ticos prefiere conciertos de rock, aseg\u00farate de que tus mensajes de marketing destaquen los pr\u00f3ximos eventos de rock para ese grupo demogr\u00e1fico.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c976806 e-flex e-con-boxed e-con e-parent\" data-id=\"c976806\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8904c elementor-widget elementor-widget-heading\" data-id=\"5a8904c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Usa las Redes Sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e05a2fb e-flex e-con-boxed e-con e-parent\" data-id=\"e05a2fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4497ab1 elementor-widget elementor-widget-text-editor\" data-id=\"4497ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Utiliza anuncios dirigidos en plataformas como Facebook, Instagram y Twitter para llegar a segmentos de audiencia espec\u00edficos.<\/li><li>Interact\u00faa con tus seguidores publicando actualizaciones peri\u00f3dicas, respondiendo a comentarios y organizando concursos o sorteos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e00e6 elementor-widget elementor-widget-image\" data-id=\"64e00e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/socials-1024x593.jpg\" class=\"attachment-large size-large wp-image-15017\" alt=\"social media apps on phone home screen\" srcset=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/socials-1024x593.jpg 1024w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/socials-300x174.jpg 300w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/socials-768x445.jpg 768w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/socials-1536x889.jpg 1536w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/socials-2048x1185.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c41d4 e-flex e-con-boxed e-con e-parent\" data-id=\"76c41d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6690b69 elementor-widget elementor-widget-heading\" data-id=\"6690b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Segmento\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b71863c e-flex e-con-boxed e-con e-parent\" data-id=\"b71863c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44fd11c elementor-widget elementor-widget-text-editor\" data-id=\"44fd11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Segmenta tu lista de correo electr\u00f3nico seg\u00fan las preferencias y comportamientos de la audiencia.<\/li>\n<li>Env\u00eda correos electr\u00f3nicos personalizados que promocionen eventos pr\u00f3ximos, ofrezcan descuentos exclusivos o compartan actualizaciones importantes.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc834d9 e-flex e-con-boxed e-con e-parent\" data-id=\"bc834d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c927a elementor-widget elementor-widget-heading\" data-id=\"f4c927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Reorientaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d70feb e-flex e-con-boxed e-con e-parent\" data-id=\"8d70feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0adda9 elementor-widget elementor-widget-text-editor\" data-id=\"a0adda9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Dirigirse de nuevo a aquellos que han mostrado previamente intenciones de compra con anuncios personalizados aumenta la efectividad de tu presupuesto.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Esta estrategia mantiene su recinto en primer plano y anima a los posibles aficionados a regresar y realizar una compra.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e94bba elementor-widget elementor-widget-image\" data-id=\"1e94bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"693\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/tickets-1024x693.jpg\" class=\"attachment-large size-large wp-image-15018\" alt=\"\" srcset=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/tickets-1024x693.jpg 1024w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/tickets-300x203.jpg 300w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/tickets-768x520.jpg 768w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/tickets-1536x1040.jpg 1536w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/07\/tickets-2048x1386.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-886dd5c e-flex e-con-boxed e-con e-parent\" data-id=\"886dd5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a4f07 elementor-widget elementor-widget-heading\" data-id=\"d4a4f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Utilice una plataforma centralizada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71619a0 e-flex e-con-boxed e-con e-parent\" data-id=\"71619a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c07e2a elementor-widget elementor-widget-text-editor\" data-id=\"1c07e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utilizar una plataforma centralizada como destino para todos tus esfuerzos de marketing puede agilizar eficazmente tu flujo de trabajo, construir relaciones a m\u00e1s largo plazo con los fans y permitir una comprensi\u00f3n m\u00e1s profunda.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, los socios que utilizan usheru Connect, <a href=\"https:\/\/usheru.com\/es\/ubs-arena-success-story\/\">como UBS Arena, han mejorado sus estrategias de marketing y han visto un aumento en el retorno de la inversi\u00f3n al utilizar la plataforma para centralizar su marketing digital.\u00a0<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">Esto les permiti\u00f3 centrarse en la creaci\u00f3n de contenido atractivo y en el impulso de las ventas de entradas a trav\u00e9s de campa\u00f1as de marketing altamente espec\u00edficas, logrando as\u00ed m\u00e1s<\/span><span style=\"font-weight: 400;\">\u00a0que duplicar sus visitas org\u00e1nicas y sus tasas de conversi\u00f3n de compra de boletos. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371ee55 e-flex e-con-boxed e-con e-parent\" data-id=\"371ee55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5261ba elementor-widget elementor-widget-heading\" data-id=\"d5261ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Monitorizar y medir el rendimiento <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3a95e e-flex e-con-boxed e-con e-parent\" data-id=\"aa3a95e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e00817a elementor-widget elementor-widget-text-editor\" data-id=\"e00817a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Finalmente, aseg\u00farate de rastrear y medir el rendimiento de tus campa\u00f1as de marketing para entender qu\u00e9 funciona y qu\u00e9 no.<\/li><li><a href=\"https:\/\/usheru.com\/es\/2024\/04\/03\/quick-guide-to-measuring-roi-in-venue-marketing\/\">Pista usheru<\/a> monitorea m\u00e9tricas clave como las tasas de participaci\u00f3n, las tasas de clics y las tasas de conversi\u00f3n, mientras tambi\u00e9n calcula su retorno de la inversi\u00f3n proyectado.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El marketing para arenas y recintos grandes presenta desaf\u00edos \u00fanicos. Para llegar eficazmente a tus fan\u00e1ticos, es importante crear campa\u00f1as de marketing muy espec\u00edficas que no solo capten la atenci\u00f3n, sino que tambi\u00e9n impulsen la participaci\u00f3n y las ventas. Aqu\u00ed tienes algunos consejos sencillos para ayudarte a crear campa\u00f1as exitosas espec\u00edficamente para arenas, estadios y recintos.<\/p>","protected":false},"author":6,"featured_media":14973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[37],"class_list":["post-14972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-venues","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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