{"id":15040,"date":"2024-07-24T07:49:02","date_gmt":"2024-07-24T07:49:02","guid":{"rendered":"https:\/\/usheru.com\/?p=15040"},"modified":"2024-07-25T10:39:06","modified_gmt":"2024-07-25T10:39:06","slug":"collaborative-digital-problem-solving-with-usheru-leads-to-4x-growth-in-conversions-for-cineart-nl","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2024\/07\/24\/collaborative-digital-problem-solving-with-usheru-leads-to-4x-growth-in-conversions-for-cineart-nl\/","title":{"rendered":"Noticias: La resoluci\u00f3n colaborativa de problemas digitales con usheru conduce a un crecimiento de 4 veces en las conversiones para Cin\u00e9art NL"},"content":{"rendered":"
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En un notable <\/span>historia de \u00e9xito<\/span><\/a> publicado esta semana por usheru, Cin\u00e9art NL demuestra c\u00f3mo la innovaci\u00f3n, impulsada por un enfoque colaborativo, puede generar dividendos extraordinarios. La destacada empresa de distribuci\u00f3n del Benelux experiment\u00f3 un crecimiento de 4 veces en conversiones digitales en su plataforma de los Pa\u00edses Bajos tras una serie de mejoras en el sitio web guiadas y apoyadas por usheru. usheru implement\u00f3 valiosos comentarios de Cin\u00e9art para mejorar la experiencia del usuario de su widget de horarios de proyecci\u00f3n y streaming usheru Select. Esto fue una verdadera asociaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fondo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cin\u00e9art Netherlands, parte de la reconocida distribuidora de cine Benelux, tiene una larga trayectoria conectando al p\u00fablico con pel\u00edculas de alta calidad a trav\u00e9s de diversos canales, incluyendo estrenos en cines, VOD, streaming y televisi\u00f3n. Con la misi\u00f3n de mejorar la experiencia de descubrimiento de pel\u00edculas, Cin\u00e9art quiso mejorar la experiencia del usuario en su sitio web y maximizar las ventas de taquilla para su diversa lista de pel\u00edculas.<\/span><\/p>

\u00a0<\/p>

En mayo de 2023, Cin\u00e9art comenz\u00f3 a usar el widget de horarios de usheru. Este widget fue dise\u00f1ado para mejorar la forma en que los usuarios descubren los horarios y compran entradas. Para maximizar el potencial de la integraci\u00f3n, Cin\u00e9art y usheru emprendieron una revisi\u00f3n de diagn\u00f3stico colaborativa para identificar y abordar \u00e1reas de mejora.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Diagn\u00f3stico y Optimizaci\u00f3n Colaborativos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La asociaci\u00f3n se centr\u00f3 en dos objetivos principales:\u00a0<\/span><\/p>

  • mejorando la experiencia del usuario en el descubrimiento de horarios, y<\/span><\/li>
  • optimizar el viaje de comercio electr\u00f3nico para el tr\u00e1fico web de Cin\u00e9art.\u00a0<\/span><\/li><\/ul>

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    El esfuerzo colaborativo implic\u00f3 un an\u00e1lisis exhaustivo tanto del sitio web de Cin\u00e9art como de sus campa\u00f1as, as\u00ed como de la soluci\u00f3n usheru Select.<\/span><\/p>

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    Durante este proceso surgieron ideas clave, entre ellas la identificaci\u00f3n de un punto de abandono en el recorrido del cliente justo antes de la etapa de compra. Este descubrimiento llev\u00f3 a una recomendaci\u00f3n de Cin\u00e9art: invertir el orden de b\u00fasqueda para mostrar la fecha antes que el cine. Este ajuste se bas\u00f3 en la observaci\u00f3n de que los usuarios priorizan las fechas de las pel\u00edculas sobre las ubicaciones de los cines.<\/span><\/p>

    \u00a0<\/p>

    El equipo t\u00e9cnico de Usheru desarroll\u00f3 las modificaciones necesarias. El resultado fue una experiencia de usuario optimizada que simplific\u00f3 el proceso de descubrimiento de tickets y mejor\u00f3 la participaci\u00f3n general del usuario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Resultados Impresionantes para Cin\u00e9art NL<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    El impacto de estas optimizaciones fue inmediato y sustancial. Al comparar las tasas de conversi\u00f3n antes y despu\u00e9s de las mejoras en 2024, Cin\u00e9art NL logr\u00f3 un impresionante aumento de 4 veces en las conversiones desde la preimplementaci\u00f3n hasta la posimplementaci\u00f3n en estrenos de pel\u00edculas comparables.<\/span><\/p>

    El dise\u00f1o revisado del widget no solo facilit\u00f3 un proceso de descubrimiento de entradas m\u00e1s fluido, sino que tambi\u00e9n aument\u00f3 el n\u00famero de visitantes que hac\u00edan clic para comprar entradas. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    La exitosa colaboraci\u00f3n entre Cin\u00e9art Pa\u00edses Bajos y usheru ejemplifica c\u00f3mo una alianza digital estrat\u00e9gica puede conducir a mejoras significativas en la experiencia del usuario y en los resultados comerciales, para ambos. Cin\u00e9art ofreci\u00f3 una experiencia m\u00e1s atractiva para los cin\u00e9filos al optimizar su proceso de descubrimiento de horarios y al abordar los puntos d\u00e9biles clave en el recorrido del cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    In a remarkable success story published this week by usheru, Cin\u00e9art NL shows how innovation, driven by a collaborative approach, can yield extraordinary dividends. The prominent Benelux distribution company saw a 4X growth in digital conversions on their Netherlands platform following a series of website improvements guided and supported by usheru. usheru implemented valuable feedback from Cin\u00e9art to improve its usheru Select showtimes & streaming widget\u2019s user experience. This was a true partnership.<\/p>","protected":false},"author":6,"featured_media":15041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34],"tags":[17],"class_list":["post-15040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-distributors","entry","has-media"],"acf":[],"yoast_head":"\nNews: Collaborative Digital Problem-Solving With usheru Leads to 4X Growth in Conversions for Cin\u00e9art NL - 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