{"id":15526,"date":"2024-10-23T16:17:59","date_gmt":"2024-10-23T16:17:59","guid":{"rendered":"https:\/\/usheru.com\/?p=15526"},"modified":"2024-10-23T16:20:04","modified_gmt":"2024-10-23T16:20:04","slug":"ifds-cologne-2024","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2024\/10\/23\/ifds-cologne-2024\/","title":{"rendered":"La industria cinematogr\u00e1fica en tiempos de transformaci\u00f3n: Una mirada retrospectiva a la IFDS Colonia 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15526\" class=\"elementor elementor-15526\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeaffd0 e-flex e-con-boxed e-con e-parent\" data-id=\"eeaffd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2d3907 e-grid e-con-full e-con e-child\" data-id=\"d2d3907\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ae7b5 elementor-widget elementor-widget-text-editor\" data-id=\"14ae7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>La semana pasada, el CEO de Usheru\u00a0<a id=\"ember924\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/oliverfegan\/\">Oliver Fegan<\/a> y el Director de Cine Alex Stolz tuvo el placer de asistir tanto a la Cumbre Internacional de Distribuci\u00f3n Cinematogr\u00e1fica (IFDS) como a European Works in Progress en Colonia, que patrocinamos como\u00a0<a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/usheru\/\" target=\"_self\" data-test-app-aware-link=\"\">usheru<\/a>.<\/em><\/p><p><em>Aqu\u00ed, lee las reflexiones de Alex sobre el evento y sus puntos clave para los distribuidores de cine en toda la industria.\u00a0\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec33db7 elementor-widget elementor-widget-image\" data-id=\"ec33db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/20241016_231707-768x1024.jpg\" class=\"attachment-large size-large wp-image-15528\" alt=\"\" srcset=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/20241016_231707-768x1024.jpg 768w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/20241016_231707-225x300.jpg 225w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/20241016_231707-1152x1536.jpg 1152w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/20241016_231707-1536x2048.jpg 1536w, https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/20241016_231707-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e702903 e-flex e-con-boxed e-con e-parent\" data-id=\"e702903\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f3c26 elementor-widget elementor-widget-text-editor\" data-id=\"c0f3c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el IFDS, los organizadores merecen mucho cr\u00e9dito por crear un espacio donde los l\u00edderes de la industria pueden explorar y dar forma al futuro del marketing y la distribuci\u00f3n.<\/p><p>La energ\u00eda reflej\u00f3 un sector en constante cambio pero con las ideas, personas y estrategias adecuadas para navegar estas transiciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b8caf elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"f5b8caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/P1070146-768x432.jpg\" alt=\"P1070146\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/P1070154-768x432.jpg\" alt=\"P1070154\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/P1070157-1-768x432.jpg\" alt=\"P1070157\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/1000029405-768x576.jpg\" alt=\"1000029405\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/P1070177-768x432.jpg\" alt=\"P1070177\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2024\/10\/P1070200-768x432.jpg\" alt=\"P1070200\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b36dc elementor-widget elementor-widget-text-editor\" data-id=\"c0b36dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un momento destacado para nosotros fue ver <a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/lucky-red\/\" target=\"_self\" data-test-app-aware-link=\"\">Rojo Afortunado<\/a> ganar <strong>Mejor Innovaci\u00f3n en Distribuci\u00f3n<\/strong>. <a id=\"ember925\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/gabriele-d-andrea-6871bb6\/\">Gabriele D\u2019Andrea<\/a> revelaron su parte en el impresionante resurgimiento de la taquilla italiana, logrando \u00e9xitos a nivel de taquilla como PAST LIVES. Lo que realmente reson\u00f3 con nosotros fue su enfoque innovador del marketing, particularmente en la creaci\u00f3n de contenido descubrible y el fomento de conversaciones en l\u00ednea, aline\u00e1ndose perfectamente con nuestro propio trabajo en Marketing Relacional.<\/p><p>\u00a0<\/p><p>El concepto de distribuci\u00f3n impulsada por datos fue un tema candente. Imagina si Letterboxd se aventurara en la distribuci\u00f3n, aprovechando su vasta base de datos para identificar la demanda y el comportamiento de la audiencia, eso es exactamente lo que la plataforma japonesa SUNDAE est\u00e1 haciendo con lanzamientos dirigidos. <a id=\"ember926\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/david-larkin-5825056\/\">David Larkin<\/a> de <a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/letterboxd\/\" target=\"_self\" data-test-app-aware-link=\"\">Letterboxd<\/a> tambi\u00e9n se uni\u00f3 a la discusi\u00f3n, compartiendo ideas fascinantes sobre sus conjuntos de datos de audiencia.<\/p><p>\u00a0<\/p><p>La gesti\u00f3n de datos es otra \u00e1rea cr\u00edtica <a id=\"ember927\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/mariatanjala\/\">Mar\u00eda Tanjala<\/a> <a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/filmchain\/\" target=\"_self\" data-test-app-aware-link=\"\">FilmChain<\/a> cubierto, mostrando c\u00f3mo su potente plataforma automatiza la gesti\u00f3n de cuentas de cobro para un funcionamiento m\u00e1s transparente y eficiente.<\/p><p>Salimos inspirados por enfoques innovadores de distribuci\u00f3n:<\/p><p>\u25b6\ufe0f <a id=\"ember928\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/vladimir-kokh-96a771174\/\">Vlad\u00edmir Kokh<\/a> de <a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/kmbofilms\/\" target=\"_self\" data-test-app-aware-link=\"\">KMBO<\/a> comparti\u00f3 su estrategia de construir un mercado para pel\u00edculas familiares y para ni\u00f1os rompiendo los moldes de distribuci\u00f3n tradicionales.<br \/>\u25b6\ufe0f <a id=\"ember929\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/jendavies01\/\">Jen Davies<\/a> de <a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/conicfilm\/\" target=\"_self\" data-test-app-aware-link=\"\">C\u00f3nicas<\/a> \ud83c\uddec\ud83c\udde7 mostr\u00f3 c\u00f3mo los principios \u00e9ticos pueden dar forma a un modelo de negocio exitoso junto con el marketing y el gusto por el cine.<br \/>\u25b6\ufe0f <a id=\"ember930\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/eduardo-escudero-de-zuloaga-96ba2617\/\">Eduardo Escudero de Zuloaga<\/a> desde <a class=\"app-aware-link\" href=\"https:\/\/www.linkedin.com\/company\/a-contracorriente-films\/\" target=\"_self\" data-test-app-aware-link=\"\">A Contracorriente Films<\/a> \ud83c\uddea\ud83c\uddf8 present\u00f3 iniciativas emocionantes para explotar su cat\u00e1logo, incluido un proyecto innovador para llevar el cine a las aldeas rurales.<\/p><p>\u00a0<\/p><p>Est\u00e1 claro que la industria evoluciona y estamos entusiasmados de seguir siendo parte de esta transformaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La semana pasada, Usheru tuvo el placer de asistir tanto a la Cumbre Internacional de Distribuci\u00f3n Cinematogr\u00e1fica (IFDS) como a European Works in Progress en Colonia. Los organizadores merecen un gran reconocimiento por crear un espacio donde los l\u00edderes de la industria pueden explorar y dar forma al futuro del marketing y la distribuci\u00f3n. <\/p>","protected":false},"author":6,"featured_media":15527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,35,38],"tags":[17],"class_list":["post-15526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-top-tips","category-who-we-are","tag-distributors","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Film Industry in a Time of Transformation: Look back at IFDS Cologne 2024 - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/2024\/10\/23\/ifds-cologne-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Film Industry in a Time of Transformation: Look back at IFDS Cologne 2024\" \/>\n<meta property=\"og:description\" content=\"Last week, usheru had the pleasure of attending both the International Film Distribution Summit (IFDS) and European Works in Progress in Cologne. 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