{"id":16123,"date":"2025-02-20T15:10:17","date_gmt":"2025-02-20T15:10:17","guid":{"rendered":"https:\/\/usheru.com\/?p=16123"},"modified":"2025-02-20T15:15:16","modified_gmt":"2025-02-20T15:15:16","slug":"efm-takeaways","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2025\/02\/20\/efm-takeaways\/","title":{"rendered":"Conclusiones de usheru sobre EFM 2025"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nuestros puntos clave de la EFM 2025<\/span><\/h1>

\u00a1Usheru estuvo encantado de asistir una vez m\u00e1s al European Film Market (EFM) en lo que este a\u00f1o fue un Berl\u00edn fr\u00edo y cubierto de nieve! El CEO y cofundador de usheru, Oliver Fegan, y la consultora de desarrollo de negocios, Agustina Lumi, tuvieron el placer de reunirse con muchos clientes, socios, colegas de la industria y l\u00edderes de opini\u00f3n. Estuvimos encantados de desempe\u00f1ar un papel en el mercado general de ideas del EFM.\u00a0<\/span><\/p>

Est\u00e1 claro que ahora el escenario est\u00e1 listo para mucha innovaci\u00f3n continua en la industria cinematogr\u00e1fica con un mayor conocimiento y apertura a las formas en que la IA y la tecnolog\u00eda pueden apoyar la realizaci\u00f3n de pel\u00edculas en lugar de anularla.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Aqu\u00ed est\u00e1n algunas de nuestras principales conclusiones de este evento de este a\u00f1o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

IA: Mucho revuelo, algunas reflexiones<\/b><\/h3>

La Inteligencia Artificial fue un tema dominante en paneles, discusiones y exhibiciones. Un punto culminante destacado fue la E<\/span>Panel de pol\u00edticas de la U sobre inteligencia artificial<\/b>, que explor\u00f3 enfoques regulatorios y el impacto de la tecnolog\u00eda en la industria. M\u00e1s all\u00e1 de las pol\u00edticas, vimos mucho revuelo por nuevas aplicaciones de IA de startups, scale-ups y empresas establecidas, que ofrecen soluciones que van desde predicciones de taquilla hasta la creaci\u00f3n de contenido asistida por IA. Aqu\u00ed en Usheru, estamos integrando activamente la IA en nuestro proyecto financiado por la Uni\u00f3n Europea, Unlock The Community 2, para mejorar la participaci\u00f3n de la audiencia y el conocimiento del mercado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Conocer a tu audiencia: m\u00e1s importante que nunca<\/b><\/h3>

Nuestro panel, <\/span>De la idea a la audiencia: Pruebas, marketing y financiaci\u00f3n de tu pel\u00edcula<\/span><\/i>, en asociaci\u00f3n con EFM, tuvo un lleno total y gran participaci\u00f3n. La discusi\u00f3n se centr\u00f3 en la creciente necesidad de que los productores y cineastas comiencen a comercializar m\u00e1s temprano en el proceso. Agustina Lumi fue la anfitriona y dirigi\u00f3 la discusi\u00f3n, acompa\u00f1ada por los panelistas Tom Grievson (CMO, Hanway Films), junto con el CEO y cofundador de usheru, Oliver Fegan. El panel comparti\u00f3 ideas sobre la creaci\u00f3n de audiencias basada en datos y estrategias de financiaci\u00f3n para pel\u00edculas independientes. \u00bfLa conclusi\u00f3n clave? Las grandes pel\u00edculas merecen a su audiencia, y el uso de datos puede ayudar a crear demanda desde el principio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

La innovaci\u00f3n es crucial para el \u00e9xito del cine independiente<\/b><\/h3>

Nos deleit\u00f3 participar en el <\/span>Mesa redonda de Screen International en Berl\u00edn<\/span><\/a>e, debatiendo sobre las perspectivas del cine independiente con otros altos ejecutivos. Dado que las previsiones de taquilla mundial apuntan a un aumento hasta los 1,4327 billones de d\u00f3lares en 2025 (una cifra que sigue estando por debajo de los niveles previos a la pandemia), es evidente que el cine independiente necesita nuevas estrategias para competir. En los debates se destac\u00f3 la importancia de la interacci\u00f3n directa con el p\u00fablico, los modelos de distribuci\u00f3n innovadores y la voluntad de romper con los m\u00e9todos tradicionales de marketing y exhibici\u00f3n.<\/span><\/p>

\u00a0<\/h4>

Tendencias Clave de la Industria:<\/b><\/h4>
  • Francia sigue siendo un basti\u00f3n del cine local.<\/b>, con las pel\u00edculas francesas alcanzando una cuota de mercado del 44,41 % en 2024, frente al 6,91 % de las producciones independientes brit\u00e1nicas.<\/span><\/li>
  • Arabia Saudita y Nigeria son mercados emergentes a tener en cuenta<\/b>, con filmes locales superando en algunos casos a t\u00edtulos de Hollywood y ganando tracci\u00f3n internacional.<\/span><\/li>
  • Las pel\u00edculas independientes necesitan un mayor acceso a oportunidades de exhibici\u00f3n.<\/b> Las principales cadenas de cines siguen mostrando reticencia a programar t\u00edtulos m\u00e1s peque\u00f1os a menos que vengan con un respaldo promocional y financiero significativo.<\/span><\/li>
  • Los datos de primera mano y las relaciones directas con la audiencia son clave.<\/b> Como nos gusta decir: \u201chacer cine es arte, pero vender cine es comercio electr\u00f3nico\u201d. Los distribuidores y cineastas deben adoptar estrategias centradas en la audiencia similares a las de empresas tecnol\u00f3gicas exitosas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    El Camino a Seguir<\/b><\/h3>

    El mensaje general del EFM 2025: La industria cinematogr\u00e1fica est\u00e1 evolucionando r\u00e1pidamente y los cineastas y distribuidores independientes deben adaptarse para mantenerse a la vanguardia. Ya sea a trav\u00e9s de ideas impulsadas por la IA, enfoques de marketing innovadores o una comprensi\u00f3n m\u00e1s profunda del comportamiento de la audiencia, aquellos que abracen el cambio prosperar\u00e1n en los pr\u00f3ximos a\u00f1os.<\/span><\/p>

    \u00a0<\/p>

    \u00a1Berl\u00edn, como siempre, ofreci\u00f3 un mercado inspirador y perspicaz, y esperamos volver el a\u00f1o que viene!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Puntos destacados y perspectivas clave de la Berlinale y del Mercado de Cine Europeo de 2025. <\/p>","protected":false},"author":6,"featured_media":16124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,38],"tags":[17,18],"class_list":["post-16123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-who-we-are","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"\nusheru's EFM 2025 Takeaways - usheru<\/title>\n<meta name=\"description\" content=\"usheru was delighted to once again attend the European Film Market (EFM) in what was this year a chilly, snow-covered Berlin! usheru CEO and co-founder Oliver Fegan, and Business Development Consultant Agustina Lumi, had the pleasure of meeting with many clients, partners, industry peers and thought leaders. We were delighted to play a part in the overall EFM marketplace of ideas.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/2025\/02\/20\/efm-takeaways\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"usheru's EFM 2025 Takeaways\" \/>\n<meta property=\"og:description\" content=\"usheru was delighted to once again attend the European Film Market (EFM) in what was this year a chilly, snow-covered Berlin! usheru CEO and co-founder Oliver Fegan, and Business Development Consultant Agustina Lumi, had the pleasure of meeting with many clients, partners, industry peers and thought leaders. We were delighted to play a part in the overall EFM marketplace of ideas.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usheru.com\/es\/2025\/02\/20\/efm-takeaways\/\" \/>\n<meta property=\"og:site_name\" content=\"usheru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usheruhq\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T15:10:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T15:15:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/1443896_screen_saudi_film_commission_048_152913.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sfarrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:site\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sfarrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/\"},\"author\":{\"name\":\"sfarrell\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/person\\\/00bfbe57e53803ed0660db03fff4a144\"},\"headline\":\"usheru’s EFM 2025 Takeaways\",\"datePublished\":\"2025-02-20T15:10:17+00:00\",\"dateModified\":\"2025-02-20T15:15:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1443896_screen_saudi_film_commission_048_152913.jpg\",\"keywords\":[\"Distributors\",\"National Film Bodies\"],\"articleSection\":[\"Latest News\",\"Who We Are\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/\",\"url\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/\",\"name\":\"usheru's EFM 2025 Takeaways - usheru\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1443896_screen_saudi_film_commission_048_152913.jpg\",\"datePublished\":\"2025-02-20T15:10:17+00:00\",\"dateModified\":\"2025-02-20T15:15:16+00:00\",\"description\":\"usheru was delighted to once again attend the European Film Market (EFM) in what was this year a chilly, snow-covered Berlin! usheru CEO and co-founder Oliver Fegan, and Business Development Consultant Agustina Lumi, had the pleasure of meeting with many clients, partners, industry peers and thought leaders. We were delighted to play a part in the overall EFM marketplace of ideas.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/#primaryimage\",\"url\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1443896_screen_saudi_film_commission_048_152913.jpg\",\"contentUrl\":\"https:\\\/\\\/usheru.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1443896_screen_saudi_film_commission_048_152913.jpg\",\"width\":980,\"height\":653,\"caption\":\"usheru took part in a Screen International and Saudi Film Commission roundtable at Berlin's European Film Market 2025. usheru CEO Oliver Fegan is pictured here in a group photo with all of the participants in the discussion.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2025\\\/02\\\/20\\\/efm-takeaways\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/usheru.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"usheru’s EFM 2025 Takeaways\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"name\":\"usheru\",\"description\":\"Consumer-Connected Entertainment Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/usheru.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\",\"name\":\"usheru\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"width\":2560,\"height\":2560,\"caption\":\"usheru\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/usheruhq\",\"https:\\\/\\\/x.com\\\/usheruhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/usheru\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/person\\\/00bfbe57e53803ed0660db03fff4a144\",\"name\":\"sfarrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g\",\"caption\":\"sfarrell\"},\"url\":\"https:\\\/\\\/usheru.com\\\/es\\\/author\\\/sfarrell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"usheru's EFM 2025 Takeaways - usheru","description":"\u00a1Usheru estuvo encantado de asistir una vez m\u00e1s al European Film Market (EFM) en lo que este a\u00f1o fue un Berl\u00edn fr\u00edo y cubierto de nieve! El CEO y cofundador de usheru, Oliver Fegan, y la consultora de desarrollo de negocios, Agustina Lumi, tuvieron el placer de reunirse con muchos clientes, socios, colegas de la industria y l\u00edderes de opini\u00f3n. Estuvimos encantados de desempe\u00f1ar un papel en el mercado general de ideas del EFM.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/usheru.com\/es\/2025\/02\/20\/efm-takeaways\/","og_locale":"es_ES","og_type":"article","og_title":"usheru's EFM 2025 Takeaways","og_description":"usheru was delighted to once again attend the European Film Market (EFM) in what was this year a chilly, snow-covered Berlin! usheru CEO and co-founder Oliver Fegan, and Business Development Consultant Agustina Lumi, had the pleasure of meeting with many clients, partners, industry peers and thought leaders. We were delighted to play a part in the overall EFM marketplace of ideas.\u00a0","og_url":"https:\/\/usheru.com\/es\/2025\/02\/20\/efm-takeaways\/","og_site_name":"usheru","article_publisher":"https:\/\/www.facebook.com\/usheruhq","article_published_time":"2025-02-20T15:10:17+00:00","article_modified_time":"2025-02-20T15:15:16+00:00","og_image":[{"width":980,"height":653,"url":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/1443896_screen_saudi_film_commission_048_152913.jpg","type":"image\/jpeg"}],"author":"sfarrell","twitter_card":"summary_large_image","twitter_creator":"@usheruhq","twitter_site":"@usheruhq","twitter_misc":{"Escrito por":"sfarrell","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/#article","isPartOf":{"@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/"},"author":{"name":"sfarrell","@id":"https:\/\/usheru.com\/#\/schema\/person\/00bfbe57e53803ed0660db03fff4a144"},"headline":"usheru’s EFM 2025 Takeaways","datePublished":"2025-02-20T15:10:17+00:00","dateModified":"2025-02-20T15:15:16+00:00","mainEntityOfPage":{"@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/"},"wordCount":561,"publisher":{"@id":"https:\/\/usheru.com\/#organization"},"image":{"@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/#primaryimage"},"thumbnailUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/1443896_screen_saudi_film_commission_048_152913.jpg","keywords":["Distributors","National Film Bodies"],"articleSection":["Latest News","Who We Are"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/","url":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/","name":"usheru's EFM 2025 Takeaways - usheru","isPartOf":{"@id":"https:\/\/usheru.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/#primaryimage"},"image":{"@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/#primaryimage"},"thumbnailUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/1443896_screen_saudi_film_commission_048_152913.jpg","datePublished":"2025-02-20T15:10:17+00:00","dateModified":"2025-02-20T15:15:16+00:00","description":"\u00a1Usheru estuvo encantado de asistir una vez m\u00e1s al European Film Market (EFM) en lo que este a\u00f1o fue un Berl\u00edn fr\u00edo y cubierto de nieve! El CEO y cofundador de usheru, Oliver Fegan, y la consultora de desarrollo de negocios, Agustina Lumi, tuvieron el placer de reunirse con muchos clientes, socios, colegas de la industria y l\u00edderes de opini\u00f3n. Estuvimos encantados de desempe\u00f1ar un papel en el mercado general de ideas del EFM.\u00a0","breadcrumb":{"@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/#primaryimage","url":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/1443896_screen_saudi_film_commission_048_152913.jpg","contentUrl":"https:\/\/usheru.com\/wp-content\/uploads\/2025\/02\/1443896_screen_saudi_film_commission_048_152913.jpg","width":980,"height":653,"caption":"usheru took part in a Screen International and Saudi Film Commission roundtable at Berlin's European Film Market 2025. usheru CEO Oliver Fegan is pictured here in a group photo with all of the participants in the discussion."},{"@type":"BreadcrumbList","@id":"https:\/\/usheru.com\/2025\/02\/20\/efm-takeaways\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/usheru.com\/"},{"@type":"ListItem","position":2,"name":"usheru’s EFM 2025 Takeaways"}]},{"@type":"WebSite","@id":"https:\/\/usheru.com\/#website","url":"https:\/\/usheru.com\/","name":"usheru","description":"Marketing del entretenimiento conectado al consumidor","publisher":{"@id":"https:\/\/usheru.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usheru.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/usheru.com\/#organization","name":"usheru","url":"https:\/\/usheru.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","width":2560,"height":2560,"caption":"usheru"},"image":{"@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/usheruhq","https:\/\/x.com\/usheruhq","https:\/\/www.linkedin.com\/company\/usheru\/"]},{"@type":"Person","@id":"https:\/\/usheru.com\/#\/schema\/person\/00bfbe57e53803ed0660db03fff4a144","name":"sfarrell","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb9f9e559ab537f16982735345f90cf1292ad42bbb0094de09f0cd085945ca9c?s=96&d=mm&r=g","caption":"sfarrell"},"url":"https:\/\/usheru.com\/es\/author\/sfarrell\/"}]}},"_links":{"self":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts\/16123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/comments?post=16123"}],"version-history":[{"count":0,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts\/16123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media\/16124"}],"wp:attachment":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media?parent=16123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/categories?post=16123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/tags?post=16123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}