{"id":1650,"date":"2022-04-20T14:16:50","date_gmt":"2022-04-20T14:16:50","guid":{"rendered":"https:\/\/usheru.com\/?p=1650"},"modified":"2023-04-25T08:25:52","modified_gmt":"2023-04-25T08:25:52","slug":"how-to-win-at-seo","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/how-to-win-at-seo\/","title":{"rendered":"C\u00f3mo ganar en SEO"},"content":{"rendered":"

Una gu\u00eda sencilla para la industria cinematogr\u00e1fica para que tu sitio web sea notado<\/a><\/p>\n\n\n\n

Una gu\u00eda sencilla para la industria cinematogr\u00e1fica para que tu sitio web sea notado<\/p>\n\n\n\n

El SEO o Search Engine Optimization no es ciencia espacial, aunque los algoritmos cambian con regularidad. Si buscas SEO en Google, encontrar\u00e1s muchos recursos gratuitos y auditor\u00edas automatizadas para evaluar tu sitio web y recomendarte acciones para mejorar tu SEO. Ponte en contacto si quieres que te indiquemos los mejores recursos.<\/p>\n\n\n\n

Sin embargo, para el prop\u00f3sito de este art\u00edculo, lo mantendremos a un nivel general y centrado en pel\u00edculas.<\/p>\n\n\n\n

Un sitio web independiente para el lanzamiento de una pel\u00edcula espec\u00edfica no puede ganar en cuanto a reputaci\u00f3n. Su naturaleza a corto plazo significa que el cine, la prensa o los sitios web de rese\u00f1as dominar\u00e1n las primeras p\u00e1ginas de los resultados de b\u00fasqueda. \u00a1As\u00ed que DEJA DE CONSTRUIR SITIOS WEB INDEPENDIENTES si quieres mejorar tu juego!<\/p>\n\n\n\n

1. REPUTACI\u00d3N: CORTO VS LARGO PLAZO:<\/h3>\n\n\n\n

Crear un sitio web a largo plazo para todas tus pel\u00edculas. Esto es definitivamente una promoci\u00f3n, pero Usheru se enfoca en crear un sitio web corporativo para las pel\u00edculas de los socios y cada p\u00e1gina de pel\u00edcula puede tener una URL personalizada que apunte al sitio web corporativo, pero con la apariencia y sensaci\u00f3n de un sitio web independiente. Un enfoque a largo plazo construir\u00e1 reputaci\u00f3n y aumentar\u00e1 el tr\u00e1fico org\u00e1nico.<\/p>\n\n\n\n

2. EMPIEZA TEMPRANO:<\/h3>\n\n\n\n

La reputaci\u00f3n tambi\u00e9n llegar\u00e1 a los primeros en adoptar y si produces o distribuyes una pel\u00edcula, publ\u00edcala en tu sitio web lo antes posible. Esto te dar\u00e1 una ventaja sobre otros que hablar\u00e1n de tu pel\u00edcula m\u00e1s tarde.<\/p>\n\n\n\n

3. MEJORAR CONTENIDO DE CALIDAD Y PROCURAR AUMENTAR LA CANTIDAD DE PUBLICACIONES \u00daNICAS:<\/h3>\n\n\n\n

Nuevamente, cualquier contenido como videos, teasers, tr\u00e1ilers, fotogramas que sea \u00fanico y est\u00e9 correctamente etiquetado ayudar\u00e1 con el SEO. El etiquetado adecuado de videos e im\u00e1genes es crucial a medida que los motores de b\u00fasqueda se vuelven m\u00e1s visuales.<\/p>\n\n\n\n

Otros tipos de contenido \u00fanico que son excelentes incluyen la creaci\u00f3n de concursos, cuestionarios o juegos que se pueden promocionar, por ejemplo, en redes sociales o a trav\u00e9s de medios de prensa y que pueden generar mucho tr\u00e1fico. Es \u00fanico y una gran cantidad de tr\u00e1fico garantizar\u00e1 que su lanzamiento se beneficie del tr\u00e1fico org\u00e1nico y no solo del de pago.<\/p>\n\n\n\n

4. ENLACE INTELIGENTE:<\/h3>\n\n\n\n

Si hay rese\u00f1as de prensa, horarios, enlaces a servicios de streaming y sitios web de rese\u00f1as disponibles, enlazarlos a estas plataformas y sitios web ayudar\u00e1 con la reputaci\u00f3n. Si utiliza enlaces a sitios web internos; aseg\u00farese de que enlacen las p\u00e1ginas de forma inteligente a las p\u00e1ginas de mejor rendimiento para garantizar su visibilidad y clasificaci\u00f3n en los motores de b\u00fasqueda.<\/p>\n\n\n\n

Es importante revisar todos tus enlaces internos y externos peri\u00f3dicamente para eliminar enlaces rotos que perjudicar\u00e1n tu SEO.<\/p>\n\n\n\n

5. MEJORAR LA VELOCIDAD DE CARGA DE LA P\u00c1GINA<\/h3>\n\n\n\n

Este es un punto bastante t\u00e9cnico, as\u00ed que si tus ojos se est\u00e1n nublando, no nos ofenderemos \ud83d\ude09<\/p>\n\n\n\n

La velocidad de carga lenta es mala para los negocios en general, ya que los fan\u00e1ticos son impacientes, pero los motores de b\u00fasqueda tambi\u00e9n verifican y penalizan los sitios de renderizado lento.<\/p>\n\n\n\n

  • Trabaja con un servicio de hosting de calidad que pueda dar potencia a tu servicio web cuando el rendimiento sea m\u00e1s lento<\/li>
  • Reduce las solicitudes HTTP: Cada imagen, complemento, video requiere una solicitud HTTP separada, as\u00ed que elimina complementos innecesarios, fusiona im\u00e1genes para que se rendericen m\u00e1s r\u00e1pido y piensa siempre en el equilibrio entre velocidad y calidad.<\/li>
  • Optimiza el tama\u00f1o de los tr\u00e1ilers, los p\u00f3steres y las im\u00e1genes: los cineastas siempre acuden a nosotros diciendo que pr\u00e1cticamente quieren un tr\u00e1iler en 4K en su p\u00e1gina web para ofrecer a los fans la mejor experiencia posible, y lo entendemos. Sin embargo, los archivos innecesariamente grandes ralentizan el renderizado y perjudican el posicionamiento SEO. El 99,1 % de los fans no podr\u00e1 ver el contenido con esa calidad debido a limitaciones de la red, la pantalla o el tel\u00e9fono, \u00a1as\u00ed que reduce el tama\u00f1o de los archivos! Recuerda que el tama\u00f1o \u00f3ptimo generar\u00e1 mucho m\u00e1s tr\u00e1fico y, en \u00faltima instancia, aumentar\u00e1 las ventas.<\/li><\/ul>\n\n\n\n

    NO OLVIDES: los anuncios basados en Google u otros motores de b\u00fasqueda son la forma de anuncio m\u00e1s efectiva, hasta 20 veces m\u00e1s efectiva que las redes sociales.<\/p>\n\n\n\n

    Muchos profesionales del marketing cinematogr\u00e1fico y agencias con las que trabajamos comentan que no es necesario configurar Google Ads, ya que las personas que buscan su pel\u00edcula en Google la ver\u00e1n de todos modos. Nada podr\u00eda estar m\u00e1s lejos de la verdad.<\/p>\n\n\n\n

    Imagina que un art\u00edculo de prensa que le da a tu pel\u00edcula 2 estrellas est\u00e1 en el n\u00famero 1 de los resultados de b\u00fasqueda y RottenTomatoes\/IMDb son el 2 y el 3. Hay muchas posibilidades de que un comprador potencial se desanime o se adentre en una madriguera que no termine en la compra de una entrada. Por una peque\u00f1a tarifa, puedes dirigir el viaje directamente al flujo de compra y convertir clientes de forma econ\u00f3mica.<\/p>\n\n\n\n

    Un anuncio en un motor de b\u00fasqueda con una creatividad clara, una llamada a la acci\u00f3n para comprar entradas y un proceso de venta de entradas sencillo maximizar\u00e1 las ventas. Puedes controlar la narrativa y medir f\u00e1cilmente la tasa de conversi\u00f3n de los fans con alta intenci\u00f3n de ver tu pel\u00edcula.<\/p>\n\n\n\n

    As\u00ed que int\u00e9ntalo hoy mismo para convertir el entusiasmo por tu pel\u00edcula en ventas de manera eficiente.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    A simple guide for the movie industry to get your website noticed A simple guide for the movie industry to get your website noticed SEO or Search Engine Optimization is […]<\/p>\n","protected":false},"author":2,"featured_media":1651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[17,18,37],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-distributors","tag-national-film-bodies","tag-venues","entry","has-media"],"acf":[],"yoast_head":"\nHow to win at SEO - 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