{"id":1653,"date":"2022-04-20T14:18:36","date_gmt":"2022-04-20T14:18:36","guid":{"rendered":"https:\/\/usheru.com\/?p=1653"},"modified":"2022-04-20T14:18:36","modified_gmt":"2022-04-20T14:18:36","slug":"practical-tips-get-started-with-account-based-marketing-for-films","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/","title":{"rendered":"Consejos pr\u00e1cticos: Empieza con el marketing basado en cuentas para pel\u00edculas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El equipo de marketing de Usheru ha desarrollado algunas ideas sencillas como puntos de partida para tu nueva estrategia de marketing basado en cuentas (\u00a1incluyendo tanto publicidad de pago como org\u00e1nica!).<a rel=\"noreferrer noopener\" href=\"https:\/\/usheru.com\/es\/page\/practical-tips-get-started-with-account-based-marketing-for-films\/\" target=\"_blank\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. TU SITIO WEB: CONVIERTE VISITANTES EN AUDIENCIA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los visitantes llegan a tu sitio web, puedes crear una experiencia personalizada y espec\u00edfica para cada cuenta para los fan\u00e1ticos del cine en comparaci\u00f3n con otros visitantes gen\u00e9ricos. Una vez que se ha identificado a un visitante, se le puede comparar con tu lista de cuentas objetivo para ofrecer una experiencia web personalizada, que incluye mensajes, im\u00e1genes, llamadas a la acci\u00f3n, anuncios de remarketing y mucho m\u00e1s. Por cierto: \u00bftu sitio web cumple su prop\u00f3sito? Lee m\u00e1s&nbsp;<a href=\"https:\/\/usheru.com\/es\/page\/three-widgets-to-help-you-boost-your-online-performance\/\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. TU MARKETING POR CORREO ELECTR\u00d3NICO: HAZ M\u00c1S CON MENOS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos especialistas en marketing confirman que el correo electr\u00f3nico es una herramienta promocional directa y de gran valor para ejecutar estrategias de relaciones a largo plazo. Adem\u00e1s de su alta tasa de interacci\u00f3n, se centra en construir confianza, conocimiento de marca y posicionamiento. Como algunos saben, a diferencia de un enfoque de marketing basado en el volumen que utiliza plantillas y automatizaci\u00f3n, el basado en cuentas incluye la elaboraci\u00f3n de mensajes de correo electr\u00f3nico personalizados para cada empresa e individuo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro equipo aconseja a los socios a&nbsp;<a href=\"https:\/\/usheru.com\/es\/page\/three-easy-tips-to-build-your-own-film-fan-base\/\">capturar, poseer y utilizar las direcciones de los fans de cine<\/a>&nbsp;para comunicarnos con ellos a trav\u00e9s de campa\u00f1as de correo electr\u00f3nico org\u00e1nicas y personalizadas, pero tambi\u00e9n para ir m\u00e1s all\u00e1 de este canal e intentar la publicidad basada en cuentas (que es nuestro siguiente punto).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. TU PUBLICIDAD BASADA EN CUENTAS: \u00a1M\u00c1S ALL\u00c1 DE LO ORG\u00c1NICO!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como se mencion\u00f3 anteriormente, creemos que cada jugador deber\u00eda construir una base de datos de direcciones de correo electr\u00f3nico y usarlas para comunicarse con estos fan\u00e1ticos del cine. Pero, \u00bfsab\u00eda que tambi\u00e9n puede utilizar esta base de datos para generar estrategias de publicidad basada en cuentas (ABA) altamente rentables?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos los mercad\u00f3logos digitales saben que los anuncios pagados en redes sociales y el PPC son una forma habitual de llegar a cuentas objetivo. Plataformas sociales como Instagram o Facebook te permiten dirigirte a grupos de audiencia, segmentos y\/o individuos espec\u00edficos. ABA lleva esto al siguiente nivel de especificidad mediante la retargeting de tus visitantes web o seguidores en redes sociales, lo que te permite adaptar tus campa\u00f1as de display para que se centren en un pu\u00f1ado de cuentas objetivo espec\u00edficas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s trabajando con un CRM, puedes integrar ABA en tu campa\u00f1a descargando una lista relevante para un t\u00edtulo de pel\u00edcula pr\u00f3ximo, subiendo el archivo a servicios como Google\/Facebook\/Instagram y dirigiendo (y luego reorientando, por supuesto) a estos fans espec\u00edficamente con anuncios y creatividades personalizadas. No olvides medir las conversiones con enlaces rastreados individualmente.&nbsp;<a href=\"https:\/\/guide.usheru.com\/knowledge\/how-to-track-and-improve-the-impact-of-every-marketing-campaign\">(ver m\u00e1s aqu\u00ed)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Y RECUERDA: las estrategias de ABM construyen relaciones a largo plazo y son rentables, adem\u00e1s de m\u00e1s dirigidas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfC\u00f3mo puede nuestro equipo apoyar su estrategia de marketing y publicidad cinematogr\u00e1fica basada en cuentas? Descubra m\u00e1s<a href=\"https:\/\/usheru.com\/es\/page\/usheru-s-first-party-data-tools-to-execute-account-based-film-marketing-strategies\/\">&nbsp;aqu\u00ed<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The usheru Marketing team has developed some simple ideas as starting points for your new account-based marketing strategy (including both paid and organic!) 1. YOUR WEBSITE: TURN VISITORS INTO AUDIENCES [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Practical Tips: Get started with account-based marketing for films - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practical Tips: Get started with account-based marketing for films\" \/>\n<meta property=\"og:description\" content=\"The usheru Marketing team has developed some simple ideas as starting points for your new account-based marketing strategy (including both paid and organic!) 1. YOUR WEBSITE: TURN VISITORS INTO AUDIENCES [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usheru.com\/es\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/\" \/>\n<meta property=\"og:site_name\" content=\"usheru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usheruhq\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-20T14:18:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.usheru.com\/wp-content\/uploads\/2022\/04\/pexels-mikael-blomkvist-6483615.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"usheru\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:site\" content=\"@usheruhq\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"usheru\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/\"},\"author\":{\"name\":\"usheru\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/person\\\/b413f8620408d006a3c1ed21a21cb9d2\"},\"headline\":\"Practical Tips: Get started with account-based marketing for films\",\"datePublished\":\"2022-04-20T14:18:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/\"},\"wordCount\":423,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.usheru.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/pexels-mikael-blomkvist-6483615.jpeg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/\",\"url\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/\",\"name\":\"Practical Tips: Get started with account-based marketing for films - usheru\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.usheru.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/pexels-mikael-blomkvist-6483615.jpeg\",\"datePublished\":\"2022-04-20T14:18:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#primaryimage\",\"url\":\"https:\\\/\\\/media.usheru.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/pexels-mikael-blomkvist-6483615.jpeg\",\"contentUrl\":\"https:\\\/\\\/media.usheru.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/pexels-mikael-blomkvist-6483615.jpeg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/usheru.com\\\/2022\\\/04\\\/20\\\/practical-tips-get-started-with-account-based-marketing-for-films\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/usheru.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Practical Tips: Get started with account-based marketing for films\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#website\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"name\":\"usheru\",\"description\":\"Consumer-Connected Entertainment Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/usheru.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#organization\",\"name\":\"usheru\",\"url\":\"https:\\\/\\\/usheru.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.usheru.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1\",\"width\":2560,\"height\":2560,\"caption\":\"usheru\"},\"image\":{\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/usheruhq\",\"https:\\\/\\\/x.com\\\/usheruhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/usheru\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/usheru.com\\\/#\\\/schema\\\/person\\\/b413f8620408d006a3c1ed21a21cb9d2\",\"name\":\"usheru\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b66120d36bb4b7df6d95f6daf87e6873fa95844bc4128c72249cb6dc2706b31?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b66120d36bb4b7df6d95f6daf87e6873fa95844bc4128c72249cb6dc2706b31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b66120d36bb4b7df6d95f6daf87e6873fa95844bc4128c72249cb6dc2706b31?s=96&d=mm&r=g\",\"caption\":\"usheru\"},\"url\":\"https:\\\/\\\/usheru.com\\\/es\\\/author\\\/usheru-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Practical Tips: Get started with account-based marketing for films - usheru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/usheru.com\/es\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/","og_locale":"es_ES","og_type":"article","og_title":"Practical Tips: Get started with account-based marketing for films","og_description":"The usheru Marketing team has developed some simple ideas as starting points for your new account-based marketing strategy (including both paid and organic!) 1. YOUR WEBSITE: TURN VISITORS INTO AUDIENCES [&hellip;]","og_url":"https:\/\/usheru.com\/es\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/","og_site_name":"usheru","article_publisher":"https:\/\/www.facebook.com\/usheruhq","article_published_time":"2022-04-20T14:18:36+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/media.usheru.com\/wp-content\/uploads\/2022\/04\/pexels-mikael-blomkvist-6483615.jpeg","type":"image\/jpeg"}],"author":"usheru","twitter_card":"summary_large_image","twitter_creator":"@usheruhq","twitter_site":"@usheruhq","twitter_misc":{"Escrito por":"usheru","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#article","isPartOf":{"@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/"},"author":{"name":"usheru","@id":"https:\/\/usheru.com\/#\/schema\/person\/b413f8620408d006a3c1ed21a21cb9d2"},"headline":"Practical Tips: Get started with account-based marketing for films","datePublished":"2022-04-20T14:18:36+00:00","mainEntityOfPage":{"@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/"},"wordCount":423,"commentCount":0,"publisher":{"@id":"https:\/\/usheru.com\/#organization"},"image":{"@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#primaryimage"},"thumbnailUrl":"https:\/\/media.usheru.com\/wp-content\/uploads\/2022\/04\/pexels-mikael-blomkvist-6483615.jpeg","articleSection":["Uncategorized"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/","url":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/","name":"Practical Tips: Get started with account-based marketing for films - usheru","isPartOf":{"@id":"https:\/\/usheru.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#primaryimage"},"image":{"@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#primaryimage"},"thumbnailUrl":"https:\/\/media.usheru.com\/wp-content\/uploads\/2022\/04\/pexels-mikael-blomkvist-6483615.jpeg","datePublished":"2022-04-20T14:18:36+00:00","breadcrumb":{"@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#primaryimage","url":"https:\/\/media.usheru.com\/wp-content\/uploads\/2022\/04\/pexels-mikael-blomkvist-6483615.jpeg","contentUrl":"https:\/\/media.usheru.com\/wp-content\/uploads\/2022\/04\/pexels-mikael-blomkvist-6483615.jpeg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/usheru.com\/2022\/04\/20\/practical-tips-get-started-with-account-based-marketing-for-films\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/usheru.com\/"},{"@type":"ListItem","position":2,"name":"Practical Tips: Get started with account-based marketing for films"}]},{"@type":"WebSite","@id":"https:\/\/usheru.com\/#website","url":"https:\/\/usheru.com\/","name":"usheru","description":"Marketing del entretenimiento conectado al consumidor","publisher":{"@id":"https:\/\/usheru.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usheru.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/usheru.com\/#organization","name":"usheru","url":"https:\/\/usheru.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.usheru.com\/wp-content\/uploads\/2023\/08\/LOGO-4-3-RGB-scaled.jpg?fit=2560%2C2560&ssl=1","width":2560,"height":2560,"caption":"usheru"},"image":{"@id":"https:\/\/usheru.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/usheruhq","https:\/\/x.com\/usheruhq","https:\/\/www.linkedin.com\/company\/usheru\/"]},{"@type":"Person","@id":"https:\/\/usheru.com\/#\/schema\/person\/b413f8620408d006a3c1ed21a21cb9d2","name":"usheru","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6b66120d36bb4b7df6d95f6daf87e6873fa95844bc4128c72249cb6dc2706b31?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b66120d36bb4b7df6d95f6daf87e6873fa95844bc4128c72249cb6dc2706b31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b66120d36bb4b7df6d95f6daf87e6873fa95844bc4128c72249cb6dc2706b31?s=96&d=mm&r=g","caption":"usheru"},"url":"https:\/\/usheru.com\/es\/author\/usheru-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts\/1653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/comments?post=1653"}],"version-history":[{"count":0,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/posts\/1653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media\/1654"}],"wp:attachment":[{"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/media?parent=1653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/categories?post=1653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usheru.com\/es\/wp-json\/wp\/v2\/tags?post=1653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}