{"id":1656,"date":"2022-04-20T14:20:11","date_gmt":"2022-04-20T14:20:11","guid":{"rendered":"https:\/\/usheru.com\/?p=1656"},"modified":"2024-04-05T13:52:30","modified_gmt":"2024-04-05T13:52:30","slug":"how-to-track-and-improve-the-impact-of-every-marketing-campaign","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/how-to-track-and-improve-the-impact-of-every-marketing-campaign\/","title":{"rendered":"C\u00f3mo rastrear y mejorar el impacto de cada campa\u00f1a de marketing"},"content":{"rendered":"

<\/a><\/p>\n\n\n\n

Una gu\u00eda r\u00e1pida para configurar etiquetas UTM y por qu\u00e9 te ahorrar\u00e1n dinero<\/p>\n\n\n\n

Es un clich\u00e9, pero como dicen, si no se mide, no se gestiona.<\/p>\n\n\n\n

Para prepararse para el \u00e9xito y saber con precisi\u00f3n c\u00f3mo mejorar su marketing, debe asegurarse de rastrear el impacto de cada campa\u00f1a de marketing de forma individual. Estos pasos clave son cruciales para maximizar su marketing directo al consumidor para pel\u00edculas, cualquiera que sea su estrategia de lanzamiento:<\/p>\n\n\n\n

Asegura llamadas a la acci\u00f3n claras<\/strong><\/p>\n\n\n\n

Hoy en d\u00eda se da por sentado que cada campa\u00f1a de marketing debe tener un objetivo claro. Cada campa\u00f1a debe tener una llamada a la acci\u00f3n (CTA) asociada para que los aficionados sepan de inmediato qu\u00e9 se les pide que hagan.<\/p>\n\n\n\n

Registrarse \u2013 Comprar Entradas \u2013 M\u00e1s Informaci\u00f3n \u2013 Transmitir Ahora<\/p>\n\n\n\n

En el comercio electr\u00f3nico, un buen objetivo y una llamada a la acci\u00f3n bien medidos te dar\u00e1n la mejor oportunidad de una conversi\u00f3n.<\/p>\n\n\n\n

A B C: \u00a1SIEMPRE ESTAR CREANDO UTMS!<\/em><\/h3>\n\n\n\n

La forma m\u00e1s simple y efectiva de medir la tasa de conversi\u00f3n para cualquier campa\u00f1a es usar UTMs; UTM son las siglas de \"Urchin Tracking Module\", pero en t\u00e9rminos sencillos, solo significa agregar algunos par\u00e1metros a tu URL que te permitir\u00e1n medir el \u00e9xito de cada lugar al que enlaces en tu sitio web en l\u00ednea (anuncios, tr\u00e1ileres de YouTube, publicaciones o biograf\u00edas en redes sociales, firmas de correo electr\u00f3nico, etc., etc., etc.). Esto significar\u00e1 que cuando crees una campa\u00f1a de marketing, podr\u00e1s medir su \u00e9xito espec\u00edficamente.<\/p>\n\n\n\n

AS\u00cd ES COMO SE HACE UN UTM:<\/h3>\n\n\n\n

Primero, decide tus UTM:<\/p>\n\n\n\n

utm_source: esto es para saber de d\u00f3nde vino el tr\u00e1fico, por ejemplo, utm_source=Facebook<\/p>\n\n\n\n

utm_medio: esto identifica el tipo de enlace utilizado, como CPC, email, anuncio, historias, evento o publicaci\u00f3n. por ejemplo, utm_medio=post<\/p>\n\n\n\n

utm_Campaign este es el nombre de la promoci\u00f3n o campa\u00f1a espec\u00edfica, por ejemplo, utm_campaign=trailerdrop2.<\/p>\n\n\n\n

A continuaci\u00f3n,<\/p>\n\n\n\n

    \n
  1. Comienza con la URL de destino: por ejemplo, tuwebsite.com\/minuevanombredelpel\u00edcula<\/li>\n\n\n\n
  2. \u00bftuweb.com\/peliculaminueva?<\/li>\n\n\n\n
  3. A\u00f1ade tu primer utm: p. ej. tuweb.com\/minuevanombredepelicula?utm_source=Facebook<\/li>\n\n\n\n
  4. Agrega un & y tu pr\u00f3ximo utm, ej.: tuwebsite.com\/minuevanombrepel\u00edcula?utm_source=Facebook&utm_medium=post<\/li>\n\n\n\n
  5. Agrega tantos utms como quieras, con un \u2018&\u2019 entre cada uno<\/li>\n<\/ol>\n\n\n\n

    Aqu\u00ed est\u00e1 el enlace para usar en esa campa\u00f1a de Facebook: yourwebsite.com\/mynewmoviename?utm_source=facebook&utm_medium=post&utm_campaign=trailerdrop2<\/p>\n\n\n\n

    Otros par\u00e1metros UTM<\/strong><\/p>\n\n\n\n

    utm_Content: esto se usa generalmente para identificar d\u00f3nde se hizo clic en el enlace, por ejemplo, utm_content=enlacelog<\/p>\n\n\n\n

    utm_term: este identifica un t\u00e9rmino de b\u00fasqueda espec\u00edfico asociado, por ejemplo utm_term=horarios+Avengers+berl\u00edn<\/p>\n\n\n\n

    Si est\u00e1s publicando la misma creativa en una publicaci\u00f3n social de Facebook y como anuncio digital, simplemente cambia el medio o si la usas en Instagram, cambia la fuente.<\/p>\n\n\n\n

    Si quieres probar diferentes CTAs, introd\u00facelos en el nombre o contenido de la campa\u00f1a, por ejemplo. Ahora, si pruebas diferentes mensajes con diferentes audiencias en diferentes plataformas, puedes medir el impacto inmediatamente hasta el nivel de la campa\u00f1a de marketing individual.<\/p>\n\n\n\n

    Queda extremadamente claro qu\u00e9 anuncios generan el mayor valor y \u00e9xito para ti seg\u00fan tus objetivos. Esto te permite dedicar tu tiempo, energ\u00eda y\/o gasto digital a los mensajes m\u00e1s exitosos, y puede servir como aprendizaje para ahorrar dinero en futuras campa\u00f1as.<\/p>\n\n\n\n

    usheru tiene un generador de URL incorporado para ayudar con la creaci\u00f3n y el seguimiento de la campa\u00f1a dentro de nuestra plataforma de an\u00e1lisis.<\/p>\n\n\n\n

    LISTA DE COMPROBACI\u00d3N DE MARKETING DE CAMPA\u00d1A:<\/h3>\n\n\n\n

    \u00bfMuestran claramente tus creatividades (p\u00f3steres\/tr\u00e1ileres, etc.) el dominio de tu sitio web?<\/p>\n\n\n\n

    \u00bfTienes algunos perfiles de marketing\/audiencia?<\/p>\n\n\n\n

    \u00bfTus materiales de marketing tienen llamadas a la acci\u00f3n claras?<\/p>\n\n\n\n

    \u00bfHas definido tus objetivos de marketing?<\/p>\n\n\n\n

    \u00bfCada campa\u00f1a tiene un objetivo de marketing claramente identificado?<\/p>\n\n\n\n

    \u00bfEst\u00e1 cada campa\u00f1a configurada para seguimiento individual?<\/p>\n\n\n\n

    \u00bfHas configurado pruebas de campa\u00f1as de marketing para evaluar la adecuaci\u00f3n del producto de la pel\u00edcula al mercado?<\/p>","protected":false},"excerpt":{"rendered":"

    A quick guide to setting up UTM tags & why they will save you money It’s a real cliche but as they say, if it’s not measured, it’s not managed. 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