{"id":1676,"date":"2022-04-20T14:44:45","date_gmt":"2022-04-20T14:44:45","guid":{"rendered":"https:\/\/usheru.com\/?p=1676"},"modified":"2023-10-20T08:36:26","modified_gmt":"2023-10-20T08:36:26","slug":"why-do-we-need-to-think-direct-to-consumer","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/why-do-we-need-to-think-direct-to-consumer\/","title":{"rendered":"\u00bfPor qu\u00e9 necesitamos pensar en directo al consumidor?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Resolver la descubribilidad y la accesibilidad son prioridades para los organismos cinematogr\u00e1ficos nacionales en el panorama del entretenimiento post-Covid, pero tambi\u00e9n lo es aprovechar los datos para demostrar su impacto.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto ha cambiado en el panorama del cine y el entretenimiento. Transformado por lo digital y acelerado por la Covid, el streaming significa que las audiencias ahora tienen una abrumadora abundancia de opciones. En el Reino Unido, Amazon Prime y Netflix tienen actualmente m\u00e1s de 70.000 horas de contenido. Unido a esta elecci\u00f3n sin precedentes hay una competencia sin precedentes por nuestra atenci\u00f3n: todos estamos ahora sujetos a miles de mensajes publicitarios al d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dadas estas transformaciones s\u00edsmicas, es sensato considerar que el papel del National Film Body (NFB) necesita evolucionar tambi\u00e9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El papel de un NFB tradicionalmente ha sido triple:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Rendici\u00f3n de cuentas ante el Gobierno<\/li><li>Liderazgo en la industria<\/li><li>Beneficio P\u00fablico<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los grupos de lobby de la industria vocal y los ministros con las finanzas significan que los dos primeros a menudo se priorizan sobre el tercero. El clich\u00e9 es que una NFB hace pel\u00edculas oscuras que nadie ve. Esto puede ser injusto, pero en la abundancia de opciones de hoy en d\u00eda, la probabilidad de que la mayor\u00eda de las audiencias no pueda encontrar o no est\u00e9 al tanto del trabajo de la NFB es muy real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez es m\u00e1s urgente que las bibliotecas sin fines de lucro (NFB) aborden ahora la cuesti\u00f3n del valor p\u00fablico, en particular la resoluci\u00f3n de los problemas de descubrimiento y acceso. Esto no es solo una obligaci\u00f3n moral, es una estrategia s\u00f3lida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El panorama cinematogr\u00e1fico y del entretenimiento ha cambiado nuevamente despu\u00e9s de la pandemia, acelerando el poder de las plataformas de streaming y amenazando a los cines. \u00bfC\u00f3mo pueden las audiencias descubrir la rica veta de trabajo que se produce en su pa\u00eds en esta \u2018econom\u00eda de la atenci\u00f3n\u2019 altamente competitiva? \u00bfC\u00f3mo pueden acceder a estas pel\u00edculas si no est\u00e1n en su plataforma de streaming habitual?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnstatic.usheru.com\/img\/channels\/usheru\/homeforfilm\/homeforfilmtagline2.jpg\" alt=\"National Film Bodies\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abordar la descubribilidad y el acceso es, sin duda, mucho m\u00e1s importante para el futuro del cine que inyectar m\u00e1s dinero en nuevas producciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La otra cara de la moneda es que, como agencias cinematogr\u00e1ficas nacionales, tambi\u00e9n necesitamos comprender mejor a nuestras audiencias; d\u00f3nde se encuentran, qu\u00e9 buscan. Del mismo modo, \u00bfqu\u00e9 ha sucedido con sus proyectos que hemos apoyado, a d\u00f3nde viajaron, c\u00f3mo funcionaron? \u00bfC\u00f3mo pueden mejorar su trabajo bas\u00e1ndose en estas tendencias?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas dos oportunidades \u2014generar un mayor beneficio p\u00fablico y acceder a mejores datos\u2014 se apoyan mutuamente. Proporcionar un beneficio directo a las audiencias genera datos, y estos datos pueden usarse para beneficiar a la industria y demostrar valor a las partes interesadas. \u00bfCu\u00e1ntas pel\u00edculas no obtienen distribuci\u00f3n en todos los territorios a pesar de que existe una demanda latente para ellas? Tener una relaci\u00f3n directa con las audiencias puede ayudar a desbloquear tales oportunidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La actividad dirigida al consumidor y los datos resultantes tambi\u00e9n pueden demostrar valor al gobierno y a las partes interesadas. Como industria, todav\u00eda nos estamos adaptando a un mundo donde la taquilla ya no es el indicador confiable que sol\u00eda ser. Con las ventanas colapsadas y las.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si estas m\u00e9tricas se pueden aumentar con datos de audiencia, una FBN puede ser m\u00e1s relevante, m\u00e1s din\u00e1mica y eficaz para apoyar a una industria en r\u00e1pido cambio. Tambi\u00e9n puede garantizar que las FBN puedan argumentar mejor su valor a largo plazo en entornos econ\u00f3micos y pol\u00edticos inciertos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>En usheru trabajamos con agencias cinematogr\u00e1ficas nacionales l\u00edderes para ayudar a facilitar el acceso a su producci\u00f3n y proporcionarles informaci\u00f3n esencial sobre el rendimiento de estas pel\u00edculas. \u00a1P\u00f3ngase en contacto con un experto de la industria hoy mismo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Solving discoverability and accessibility are priorities for national film bodies in the post-Covid entertainment landscape but so is harnessing data to demonstrate their impact. So much has changed in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[17],"class_list":["post-1676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-distributors","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Do We Need to Think Direct to Consumer? - usheru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usheru.com\/es\/2022\/04\/20\/why-do-we-need-to-think-direct-to-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Do We Need to Think Direct to Consumer?\" \/>\n<meta property=\"og:description\" content=\"Solving discoverability and accessibility are priorities for national film bodies in the post-Covid entertainment landscape but so is harnessing data to demonstrate their impact. 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