{"id":1680,"date":"2022-04-20T14:48:30","date_gmt":"2022-04-20T14:48:30","guid":{"rendered":"https:\/\/usheru.com\/?p=1680"},"modified":"2023-10-20T08:39:35","modified_gmt":"2023-10-20T08:39:35","slug":"audience-development-strategy","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/audience-development-strategy\/","title":{"rendered":"Financiamiento de la Innovaci\u00f3n: C\u00f3mo financiar una estrategia de desarrollo de audiencia a largo plazo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Complementar los lanzamientos individuales con una estrategia de desarrollo de audiencia a largo plazo es una transici\u00f3n significativa pero importante para distribuidores y organismos de promoci\u00f3n cinematogr\u00e1fica.<strong>\u00a0En <a href=\"https:\/\/usheru.com\/es\/\">usheru<\/a> La soluci\u00f3n est\u00e1 dise\u00f1ada para esta transici\u00f3n<\/strong>\u00a0potenciando p\u00e1ginas de pel\u00edculas individuales dentro de un marco m\u00e1s amplio que acumula datos de la audiencia en cada lanzamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, reconocemos que esta innovaci\u00f3n y la inversi\u00f3n requerida no siempre es f\u00e1cil. Como en todos los negocios, el flujo de caja es fundamental, particularmente en un ciclo de negocios tradicional que todav\u00eda est\u00e1 estructurado en torno a los costos de lanzamiento individuales y los presupuestos de P&amp;A.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-power-a-longer-term-investment-within-the-current-parameters-of-the-distribution-business-model\">C\u00f3mo potenciar una inversi\u00f3n a m\u00e1s largo plazo dentro de los par\u00e1metros actuales del modelo de negocio de distribuci\u00f3n.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed hay algunas sugerencias de nuestro equipo que ha estado lidiando con estos desaf\u00edos que enfrentan nuestros socios.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Varios socios preguntaron si el costo de la plataforma Usheru se puede distribuir en varios meses o incluso atribuir a presupuestos de lanzamientos particulares. Esto es realmente un intercambio sencillo: en lugar de construir un nuevo sitio para cada lanzamiento, el costo de la plataforma se divide en varios lanzamientos nuevos.<\/li>\n\n\n\n<li>Tambi\u00e9n hemos descubierto que algunos socios han optado por integrar usheru en solicitudes de financiaci\u00f3n. Estas var\u00edan de un pa\u00eds a otro, pero han incluido fondos de distribuci\u00f3n, fondos de ayuda posterior al COVID y aquellos m\u00e1s orientados a la innovaci\u00f3n. Habiendo obtenido con \u00e9xito financiaci\u00f3n p\u00fablica en diferentes ocasiones (por ejemplo, Creative Europe), reconocemos el papel importante que estos pueden desempe\u00f1ar para ayudar a la empresa a dar saltos que de otra manera ser\u00edan m\u00e1s dif\u00edciles de dar. Debido a esto,&nbsp;<strong>estamos abiertos a trabajar con empresas que est\u00e9n considerando presentar una solicitud de financiaci\u00f3n, para brindarles asesoramiento o orientaci\u00f3n sobre c\u00f3mo incluir usheru dentro de esa corriente de financiaci\u00f3n en particular.<\/strong><\/li>\n\n\n\n<li>Como empresa especializada en innovaci\u00f3n, estamos abiertos a nuevas sugerencias de nuestros socios sobre c\u00f3mo estructurar la inversi\u00f3n durante un per\u00edodo m\u00e1s largo.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-audience-development-for-innovation\">Desarrollo de Audiencias para la Innovaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3n, usheru se compromete a innovar el modelo de marketing cinematogr\u00e1fico, pero reconocemos que debemos ser flexibles y receptivos a las necesidades actuales de cada actor. Esperamos que este art\u00edculo le haya proporcionado ideas e inspiraci\u00f3n sobre c\u00f3mo puede realizar una inversi\u00f3n a largo plazo eficaz en su negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estamos m\u00e1s que contentos de explorar dichos modelos y consideramos que ser flexibles y de mente abierta al respecto es una parte importante de nuestra relaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Complementing individual releases with a long term audience development strategy is a significant but important transition for distributors and film promotion bodies.\u00a0The usheru solution is designed for this transition\u00a0powering individual [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[17,18],"class_list":["post-1680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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