{"id":1704,"date":"2022-04-20T15:05:28","date_gmt":"2022-04-20T15:05:28","guid":{"rendered":"https:\/\/usheru.com\/?p=1704"},"modified":"2023-04-25T08:23:41","modified_gmt":"2023-04-25T08:23:41","slug":"the-benefits-of-account-based-marketing-abm-in-the-film-industry","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/the-benefits-of-account-based-marketing-abm-in-the-film-industry\/","title":{"rendered":"Los beneficios del Marketing Basado en Cuentas (ABM) en la industria cinematogr\u00e1fica"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ABM comienza cuando enfocas tus esfuerzos de marketing en&nbsp;<strong>creando una base de datos de fans para crear segmentos significativos&nbsp;<\/strong>y luego identificar el&nbsp;<strong>mensajes que se pueden personalizar para ellos&nbsp;<\/strong>en los canales que considera (o ha probado) que tienen mayor impacto en ellos (redes sociales, sitio web, correos electr\u00f3nicos, publicidad, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrece muchos beneficios para los especialistas en marketing de cine ya que&nbsp;<strong>ayuda a los fan\u00e1ticos del cine interesados a interactuar con contenido audiovisual y apoya el descubrimiento de contenido, lo que genera ventas de entradas de cine o tr\u00e1fico a plataformas de streaming donde se exhiben sus pel\u00edculas.<\/strong>&nbsp;Tambi\u00e9n tiende a ser&nbsp;<strong>m\u00e1s rentable y eficiente que las t\u00e9cnicas tradicionales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos de los beneficios de ABM incluyen:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un enfoque personalizado: M\u00c1S DIRIGIDO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de un enfoque gen\u00e9rico para los fan\u00e1ticos del cine, los especialistas en marketing de cine pueden crear mensajes personalizados dirigidos a su propia base de datos de contactos, segmentando y adaptando los activos de la campa\u00f1a seg\u00fan los atributos, gustos, preferencias y necesidades espec\u00edficas de los fan\u00e1ticos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Taquilla de cine y conversiones de streaming: CONSTRUIR-REPETIR-COMPRAR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Identificar bases de aficionados y cuentas objetivo, construir campa\u00f1as personalizadas para ellos y trabajar juntos para alinear y mover cuentas individuales a trav\u00e9s del proceso de cada pel\u00edcula, tanto antes como despu\u00e9s de la conversi\u00f3n. En otras palabras, mover a los aficionados desde el inter\u00e9s hasta la conversi\u00f3n y nutrirlos a lo largo de su viaje de descubrimiento de contenido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reduzca gastos innecesarios: EFICAZ EN CUANTO A COSTOS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan las estad\u00edsticas actuales, el 851 % de los profesionales del marketing que miden el retorno de la inversi\u00f3n (ROI) consideran que el marketing basado en cuentas ofrece un mayor rendimiento que cualquier otro enfoque. \u00bfPor qu\u00e9? Porque el tiempo, el dinero y los recursos se centran exclusivamente en un peque\u00f1o n\u00famero de cuentas que tienen m\u00e1s probabilidades de convertirse en clientes fieles a los que se puede dirigir la publicidad y volver a dirigirla en el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te interesa saber por qu\u00e9&nbsp;<strong>LOS DATOS DE AUDIENCIA DE PRIMERA PARTE SON EL FUTURO DEL MARKETING CINEMATOGR\u00c1FICO&nbsp;<\/strong>o c\u00f3mo&nbsp;<strong>CREA TU PROPIA BASE DE FANS DE CINE&nbsp;<\/strong>, visita algunas ideas&nbsp;<a href=\"https:\/\/usheru.com\/es\/page\/blog\/\">aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>ABM begins when you focus your marketing efforts in&nbsp;building up a database of fans to create meaningful segments&nbsp;and then identify the specific&nbsp;messages that can be personalised for them&nbsp;on the channels [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,35],"tags":[17,18],"class_list":["post-1704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-top-tips","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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