{"id":17139,"date":"2025-04-29T15:22:52","date_gmt":"2025-04-29T15:22:52","guid":{"rendered":"https:\/\/usheru.com\/?p=17139"},"modified":"2025-05-05T17:42:36","modified_gmt":"2025-05-05T17:42:36","slug":"how-do-i-retarget-audiences-a-guide-for-live-entertainment-industry","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2025\/04\/29\/how-do-i-retarget-audiences-a-guide-for-live-entertainment-industry\/","title":{"rendered":"\u00bfC\u00f3mo reorientar el p\u00fablico? Gu\u00eda para el sector del espect\u00e1culo en directo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17139\" class=\"elementor elementor-17139\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dec71a4 e-flex e-con-boxed e-con e-parent\" data-id=\"dec71a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85781fa elementor-widget elementor-widget-text-editor\" data-id=\"85781fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el vertiginoso mundo del espect\u00e1culo en directo, es fundamental conectar con el p\u00fablico en el momento adecuado. <a href=\"https:\/\/usheru.com\/es\/2024\/09\/19\/arenas-drive-more-online-ticket-sales\/\" target=\"_blank\" rel=\"noopener\">para impulsar la venta de entradas<\/a> y crear una lealtad de marca duradera. Las campa\u00f1as de reorientaci\u00f3n cambian las reglas del juego para los promotores de eventos, ya que ofrecen una forma eficaz de volver a captar a los asistentes potenciales que han mostrado inter\u00e9s pero a\u00fan no se han comprometido. Al aprovechar esta estrategia de marketing basada en datos, puede analizar las preferencias y comportamientos del p\u00fablico para dise\u00f1ar campa\u00f1as a medida, optimizar el precio de las entradas y perfeccionar las estrategias promocionales.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5133f elementor-widget elementor-widget-text-editor\" data-id=\"ac5133f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta gu\u00eda le guiar\u00e1 a trav\u00e9s de la creaci\u00f3n de campa\u00f1as de retargeting de gran impacto en plataformas como las redes sociales, dise\u00f1adas para mejorar la participaci\u00f3n, amplificar su presencia en l\u00ednea y ayudar a que sus eventos alcancen todo su potencial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b16d617 e-flex e-con-boxed e-con e-parent\" data-id=\"b16d617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b80b0e7 elementor-widget elementor-widget-image\" data-id=\"b80b0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"860\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2025\/04\/pexels-ingo-1755087-1024x860.jpg\" class=\"attachment-large size-large wp-image-17141\" alt=\"\" srcset=\"https:\/\/usheru.com\/wp-content\/uploads\/2025\/04\/pexels-ingo-1755087-1024x860.jpg 1024w, https:\/\/usheru.com\/wp-content\/uploads\/2025\/04\/pexels-ingo-1755087-300x252.jpg 300w, https:\/\/usheru.com\/wp-content\/uploads\/2025\/04\/pexels-ingo-1755087-768x645.jpg 768w, https:\/\/usheru.com\/wp-content\/uploads\/2025\/04\/pexels-ingo-1755087-1536x1290.jpg 1536w, https:\/\/usheru.com\/wp-content\/uploads\/2025\/04\/pexels-ingo-1755087-2048x1719.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4011a5 e-flex e-con-boxed e-con e-parent\" data-id=\"e4011a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da309ba elementor-widget elementor-widget-heading\" data-id=\"da309ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQui\u00e9n es su p\u00fablico?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31037d4 e-flex e-con-boxed e-con e-parent\" data-id=\"31037d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5338281 elementor-widget elementor-widget-text-editor\" data-id=\"5338281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentaci\u00f3n de su p\u00fablico por niveles de compromiso e intenci\u00f3n de compra permite una reorientaci\u00f3n espec\u00edfica. Considere estos grupos de audiencia:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b19186b e-flex e-con-boxed e-con e-parent\" data-id=\"b19186b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e06e6d elementor-widget elementor-widget-text-editor\" data-id=\"8e06e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Personas que visitaron la p\u00e1gina web del evento<\/p><\/li><li><p>Personas que interactuaron con horarios o eligieron un local<\/p><\/li><li><p>Personas que facilitaron su direcci\u00f3n de correo electr\u00f3nico para manifestar su inter\u00e9s en asistir<\/p><\/li><li><p>Personas que hicieron clic en \"Comprar entradas<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d85213 e-flex e-con-boxed e-con e-parent\" data-id=\"8d85213\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e2f62 elementor-widget elementor-widget-text-editor\" data-id=\"c9e2f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 22px;\">Los tres primeros grupos son clave para el retargeting dentro de la misma campa\u00f1a de promoci\u00f3n de eventos, ya que han mostrado inter\u00e9s pero no han completado la compra de entradas. Al ofrecer anuncios personalizados a estas audiencias comprometidas, puede esperar un mejor rendimiento y una mayor rentabilidad de su inversi\u00f3n publicitaria.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd6c8c3 e-flex e-con-boxed e-con e-parent\" data-id=\"dd6c8c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-653e6cb elementor-widget elementor-widget-text-editor\" data-id=\"653e6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los compradores del cuarto grupo son un p\u00fablico ideal para el retargeting, no s\u00f3lo para la promoci\u00f3n de este evento, sino tambi\u00e9n para futuras campa\u00f1as. Adem\u00e1s, se les puede volver a captar cuando el contenido del evento est\u00e9 disponible para su retransmisi\u00f3n en l\u00ednea u otras plataformas digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a1105 e-flex e-con-boxed e-con e-parent\" data-id=\"74a1105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75b0db1 elementor-widget elementor-widget-heading\" data-id=\"75b0db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DESGLOSE POR SERVICIO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c31e4d8 e-flex e-con-boxed e-con e-parent\" data-id=\"c31e4d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86c274 elementor-widget elementor-widget-text-editor\" data-id=\"a86c274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As\u00ed que ya conoce los grupos de audiencia y quiere empezar a captar estos comportamientos en su sitio web. A continuaci\u00f3n, desglosaremos los pasos b\u00e1sicos para algunas de las principales plataformas de publicidad digital. (Para m\u00e1s detalles t\u00e9cnicos sobre la implementaci\u00f3n de p\u00edxeles y c\u00f3digos de seguimiento, consulte <a href=\"https:\/\/usheru.com\/es\/2023\/09\/12\/implement-pixels-set-up-event-tracking\/\">este art\u00edculo<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dbeb2 e-flex e-con-boxed e-con e-parent\" data-id=\"63dbeb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2354f93 elementor-widget elementor-widget-heading\" data-id=\"2354f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Anuncios de Google (para la B\u00fasqueda de Google y la Red de Display)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6ed6a3 e-flex e-con-boxed e-con e-parent\" data-id=\"b6ed6a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b313c6 e-con-full e-flex e-con e-child\" data-id=\"8b313c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7882a elementor-widget elementor-widget-heading\" data-id=\"ce7882a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c83aaa e-con-full e-flex e-con e-child\" data-id=\"1c83aaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3ca4b elementor-widget elementor-widget-text-editor\" data-id=\"3e3ca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u00a0Crear listas de audiencia: En Google Ads, ve a \"P\u00fablicos\" y luego a \"Gestor de p\u00fablicos\" para crear tus diferentes listas de p\u00fablicos en funci\u00f3n de las categor\u00edas anteriores.\u00a0<\/li><li>Implementar p\u00edxel: Coloque el p\u00edxel de Google Ads en su sitio web para realizar un seguimiento de estas acciones espec\u00edficas.<\/li><li>Crear campa\u00f1a: Crea una nueva campa\u00f1a de retargeting y asigna tus listas de audiencia a la campa\u00f1a.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a775525 e-flex e-con-boxed e-con e-parent\" data-id=\"a775525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f4f0c elementor-widget elementor-widget-heading\" data-id=\"49f4f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Facebook e Instagram (integrado a trav\u00e9s de Facebook Ads Manager)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baa6c17 e-flex e-con-boxed e-con e-parent\" data-id=\"baa6c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1edf686 e-con-full e-flex e-con e-child\" data-id=\"1edf686\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d21af0 elementor-widget elementor-widget-heading\" data-id=\"4d21af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d3e66 e-con-full e-flex e-con e-child\" data-id=\"34d3e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cad2b elementor-widget elementor-widget-text-editor\" data-id=\"46cad2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u00a0Crear p\u00fablicos personalizados: En Facebook Ads Manager, crea p\u00fablicos personalizados para cada categor\u00eda.\u00a0<\/li><li>Instala el p\u00edxel: Aseg\u00farate de haber instalado el p\u00edxel de Facebook en tu sitio web.\u00a0<\/li><li>Configuraci\u00f3n de la campa\u00f1a: Crea una campa\u00f1a de retargeting en Facebook Ads Manager e incluye tanto Facebook como Instagram como plataformas para mostrar tus anuncios.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52b3e09 e-flex e-con-boxed e-con e-parent\" data-id=\"52b3e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9f2e8 elementor-widget elementor-widget-heading\" data-id=\"bb9f2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Anuncios en Twitter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da2761b e-flex e-con-boxed e-con e-parent\" data-id=\"da2761b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c07870e e-con-full e-flex e-con e-child\" data-id=\"c07870e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035263b elementor-widget elementor-widget-heading\" data-id=\"035263b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8298bd e-con-full e-flex e-con e-child\" data-id=\"e8298bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87951f6 elementor-widget elementor-widget-text-editor\" data-id=\"87951f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u00a0Gestor de Audiencias: Crea audiencias personalizadas en el Gestor de Audiencias de Twitter Ads.<\/li><li>Seguimiento de conversiones: Coloca el p\u00edxel de seguimiento de conversiones de Twitter en tu sitio web.\u00a0<\/li><li>Nueva campa\u00f1a: Crea una nueva campa\u00f1a de retargeting y elige tus audiencias personalizadas.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acd57f3 e-flex e-con-boxed e-con e-parent\" data-id=\"acd57f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c6edb elementor-widget elementor-widget-heading\" data-id=\"35c6edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Anuncios TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dff6fb e-flex e-con-boxed e-con e-parent\" data-id=\"4dff6fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2625062 e-con-full e-flex e-con e-child\" data-id=\"2625062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e50ee7a elementor-widget elementor-widget-heading\" data-id=\"e50ee7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pasos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8253259 e-con-full e-flex e-con e-child\" data-id=\"8253259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec5e80 elementor-widget elementor-widget-text-editor\" data-id=\"3ec5e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Configuraci\u00f3n de eventos: Instala el p\u00edxel TikTok y configura los eventos correspondientes a tus acciones objetivo (p\u00e1gina web visitada, clic en Comprar ahora, etc.).\u00a0<\/li><li>Gesti\u00f3n de Audiencias: Crea audiencias personalizadas en TikTok Ads Manager en funci\u00f3n de los eventos que configures.\u00a0<\/li><li>Creaci\u00f3n de campa\u00f1as: Crea una nueva campa\u00f1a publicitaria y asigna tus p\u00fablicos personalizados.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6e900f e-flex e-con-boxed e-con e-parent\" data-id=\"a6e900f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487a9cc elementor-widget elementor-widget-text-editor\" data-id=\"487a9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por \u00faltimo, he aqu\u00ed una forma sencilla de reunir todo esto y potenciar sus campa\u00f1as de retargeting de audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c472e2 elementor-widget elementor-widget-heading\" data-id=\"5c472e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flujo de trabajo b\u00e1sico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2677d08 e-flex e-con-boxed e-con e-parent\" data-id=\"2677d08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-099503c elementor-widget elementor-widget-text-editor\" data-id=\"099503c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Identificaci\u00f3n de la audiencia: Determine los comportamientos a los que desea dirigirse (visitas a p\u00e1ginas web, selecci\u00f3n de cines, etc.).\u00a0<\/li><li>Instalaci\u00f3n del p\u00edxel: Coloca el p\u00edxel de seguimiento de cada plataforma en las p\u00e1ginas relevantes de tu sitio web.\u00a0<\/li><li>Creaci\u00f3n de listas de audiencias: Utiliza el Ads Manager de cada plataforma para crear audiencias personalizadas basadas en los comportamientos rastreados.\u00a0<\/li><li>Creaci\u00f3n de campa\u00f1as: En el Administrador de anuncios de cada plataforma, crea una nueva campa\u00f1a de retargeting dirigida a los p\u00fablicos personalizados que hayas creado.\u00a0<\/li><li>Contenido de los anuncios: Prepare contenidos publicitarios creativos y convincentes adaptados a cada tipo de p\u00fablico.<\/li><li>Supervise y optimice: Realice un seguimiento del rendimiento de sus campa\u00f1as de retargeting y realice los ajustes necesarios.<\/li><li>An\u00e1lisis de datos: Revise peri\u00f3dicamente los an\u00e1lisis para ver qu\u00e9 funciona y qu\u00e9 necesita mejorar.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0b0f06 e-flex e-con-boxed e-con e-parent\" data-id=\"b0b0f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6148039 elementor-widget elementor-widget-heading\" data-id=\"6148039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfVuelve a segmentar su audiencia?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-409a838 e-flex e-con-boxed e-con e-parent\" data-id=\"409a838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-929ead3 elementor-widget elementor-widget-text-editor\" data-id=\"929ead3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta es una gu\u00eda r\u00e1pida y sencilla para configurar campa\u00f1as de retargeting para eventos en directo. Aunque los pasos espec\u00edficos pueden variar en funci\u00f3n de las actualizaciones de la plataforma, estas estrategias b\u00e1sicas son esenciales para una implementaci\u00f3n exitosa. Garantice siempre el cumplimiento de las leyes y normativas de privacidad, como GDPR en Europa y CCPA en Estados Unidos, al gestionar los datos de audiencia para mantener la confianza y la transparencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Consulte nuestra gu\u00eda paso a paso para configurar campa\u00f1as en diferentes plataformas para reorientar categor\u00edas de audiencia.<\/p>","protected":false},"author":21,"featured_media":17140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[37],"class_list":["post-17139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-venues","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Do I Retarget Audiences? 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