{"id":1716,"date":"2022-04-20T16:00:51","date_gmt":"2022-04-20T16:00:51","guid":{"rendered":"https:\/\/usheru.com\/?p=1716"},"modified":"2023-04-25T08:23:11","modified_gmt":"2023-04-25T08:23:11","slug":"what-makes-usheru-different","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/what-makes-usheru-different\/","title":{"rendered":"\u00bfCu\u00e1ndo es un buen momento para iniciar una estrategia de marketing a largo plazo para mi empresa de distribuci\u00f3n de pel\u00edculas? (Pista... \u00a1Ahora!)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1716\" class=\"elementor elementor-1716\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8dbfa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8dbfa5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56abd11e\" data-id=\"56abd11e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458111f3 elementor-widget elementor-widget-text-editor\" data-id=\"458111f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\">A la hora de crear una plataforma en l\u00ednea para promocionar sus pr\u00f3ximos estrenos cinematogr\u00e1ficos y mejorar la visibilidad de su cat\u00e1logo de cine y televisi\u00f3n, es importante tener en cuenta sus objetivos y la estrategia global de marketing y promoci\u00f3n. usheru ofrece una visi\u00f3n hol\u00edstica de la estrategia de marketing para distribuidores y estudios cinematogr\u00e1ficos.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong><em>\u00bfCu\u00e1les son sus objetivos para la plataforma?\u00a0<\/em><\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">1. \u00bfEs suficiente con \"marcar una casilla\" para una campa\u00f1a de cine o le interesan el crecimiento de la audiencia y los datos a largo plazo?\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\">2. \u00bfVe la plataforma como una forma de ahorrar tiempo? Con, por ejemplo, informaci\u00f3n automatizada sobre los horarios de las salas de cine y datos sobre la disponibilidad de VOD -\u00a0<\/p>\n<p><span style=\"font-size: 18px;\">3. \u00bfConsidera que un sitio web puede optimizar su gasto con mejores perspectivas de marketing y tr\u00e1fico entrante?\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-caps: normal;\">Si busca una soluci\u00f3n a m\u00e1s largo plazo, tenemos una gama de herramientas para sus necesidades.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px;\">La plataforma de descubrimiento de contenidos usheru ha sido dise\u00f1ada desde cero para aportar beneficios inmediatos y a largo plazo a la estrategia de distribuci\u00f3n y marketing.\u00a0<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><strong>Plataforma de descubrimiento de contenidos vs. Sitios de pel\u00edculas individuales vs. Otras opciones<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<figure>\n<table>\n<tbody>\n<tr>\n<td>Caracter\u00edstica<\/td>\n<td data-align=\"center\"><strong>Plataforma de descubrimiento de contenidos usheru\u00a0<\/strong><\/td>\n<td data-align=\"center\"><strong>P\u00e1gina independiente de horarios<\/strong><\/td>\n<td data-align=\"center\"><strong>De serie o a medida<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>P\u00e1ginas de pel\u00edculas con su marca (dise\u00f1o exclusivo)<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"89\" height=\"89\" \/><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<\/tr>\n<tr>\n<td><strong>Datos automatizados sobre horarios<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"91\" height=\"91\" \/><\/td>\n<td data-align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"101\" height=\"101\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Flujo automatizado de datos<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Edici\u00f3n teatral integrada<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"91\" height=\"91\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Incluye Cat\u00e1logo \/ Pizarra\u00a0<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"91\" height=\"91\" \/><\/td>\n<\/tr>\n<tr>\n<td><strong>Enfoque a largo plazo del marketing y el crecimiento de la audiencia<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<\/tr>\n<tr>\n<td><strong>SEO Friendly - se beneficia del tr\u00e1fico org\u00e1nico y de las b\u00fasquedas<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<\/tr>\n<tr>\n<td><strong>Cuadro de mandos personalizado: Datos y an\u00e1lisis para todas las versiones\u00a0<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Traducciones y activos internacionales disponibles<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Reproductor TVOD integrado\u00a0<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Dise\u00f1ado para crear una base de fans directa<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>Gestor dedicado al \u00e9xito de los clientes<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td><strong>CMS: Opci\u00f3n de realizar cambios en el sitio usted mismo<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"89\" height=\"89\" \/><\/td>\n<\/tr>\n<tr>\n<td><strong>Concursos y pruebas<\/strong><\/td>\n<td data-align=\"center\"><img decoding=\"async\" class=\"\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2714.svg\" alt=\"\u2714\" width=\"90\" height=\"90\" \/><\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<td data-align=\"center\">\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><strong>*disponible en determinados territorios\u00a0<\/strong><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>What makes usheru&#8217;s Content Discovery Platform different?<\/p>\n<p>When it comes to creating an online platform to promote your next movie releases and improve discoverability of your film and television catalogue, it&#8217;s important to consider your objectives and the overall marketing &#038; promotion strategy.<\/p>","protected":false},"author":2,"featured_media":1717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,35],"tags":[17,18],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-top-tips","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"<!-- 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