{"id":1725,"date":"2022-04-20T16:39:24","date_gmt":"2022-04-20T16:39:24","guid":{"rendered":"https:\/\/usheru.com\/?p=1725"},"modified":"2023-10-05T13:06:29","modified_gmt":"2023-10-05T13:06:29","slug":"account-based-marketing","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2022\/04\/20\/account-based-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Marketing Basado en Cuentas?"},"content":{"rendered":"

El marketing basado en cuentas (ABM) es una estrategia de marketing muy extendida y exitosa que se utiliza com\u00fanmente para enfoques B2B y conversiones de ventas dentro de un mercado determinado. El ABM concentra sus acciones y recursos en un grupo de cuentas objetivo (direcciones de correo electr\u00f3nico) que reciben comunicaciones personalizadas de marca y campa\u00f1as de contenido, dise\u00f1adas para involucrar a cada cuenta, basando el mensaje de marketing en los atributos y necesidades espec\u00edficas de la cuenta.<\/strong><\/p>\n\n\n\n

El marketing basado en cuentas ofrece muchas ventajas sobre otros enfoques de marketing porque:<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Va m\u00e1s all\u00e1 de la generaci\u00f3n de leads, utilizando un una visi\u00f3n m\u00e1s hol\u00edstica de la estrategia de marketing.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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2. Te permite comercializar a cuentas de clientes existentes, fomentando la venta adicional y cruzada, d\u00e1ndote el la clave para obtener el m\u00e1ximo valor de los clientes.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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3. El marketing basado en cuentas es particularmente \u00fatil para convirtiendo clientes potenciales c\u00e1lidos e identificados en una venta.<\/strong><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Account-based marketing (ABM) is a widely spread & successful marketing strategy that is commonly used for B2B approaches and sales conversions within a certain market.<\/p>","protected":false},"author":2,"featured_media":1726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35],"tags":[17,18],"class_list":["post-1725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"\nWhat Is Account-Based Marketing? 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