{"id":18445,"date":"2026-01-14T18:53:42","date_gmt":"2026-01-14T18:53:42","guid":{"rendered":"https:\/\/usheru.com\/?p=18445"},"modified":"2026-02-09T16:26:52","modified_gmt":"2026-02-09T16:26:52","slug":"resilient-film-marketing-whats-changing-for-distributors","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2026\/01\/14\/resilient-film-marketing-whats-changing-for-distributors\/","title":{"rendered":"Marketing de Cine Resiliente: Explorando C\u00f3mo los Distribuidores Navegan las Realidades del Marketing Actual"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18445\" class=\"elementor elementor-18445\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa26db e-flex e-con-boxed e-con e-parent\" data-id=\"3fa26db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c042271 elementor-widget elementor-widget-text-editor\" data-id=\"c042271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Resilient Film Marketing es una iniciativa en curso <b>explorando las realidades del marketing de hoy para distribuidores.<\/b><\/h3><p class=\"p1\">En los \u00faltimos meses, usheru ha estado organizando una serie de mesas redondas peque\u00f1as y no oficiales con distribuidores de cine y agentes de ventas de toda Europa, el Reino Unido, Am\u00e9rica Latina, \u00c1frica y Estados Unidos.<\/p><p class=\"p1\">Estas conversaciones se centraron en las realidades del marketing cinematogr\u00e1fico actual: qu\u00e9 se siente m\u00e1s dif\u00edcil, qu\u00e9 ha cambiado desde la pandemia y el auge del streaming, y d\u00f3nde los equipos tienen dificultades para traducir la atenci\u00f3n en asistencia.<\/p><p class=\"p1\"><span class=\"s1\"><b>Marketing de Pel\u00edculas Resilientes (RFM)<\/b><\/span> surgieron de estas discusiones como un espacio para exponer desaf\u00edos comunes, comparar notas entre mercados y comprender qu\u00e9 se est\u00e1 volviendo m\u00e1s dif\u00edcil, qu\u00e9 sigue funcionando y qu\u00e9 est\u00e1 cambiando en el marketing cinematogr\u00e1fico actual.<\/p><p class=\"p1\">El informe de ideas es la primera entrega de este trabajo. Re\u00fane los temas que surgieron m\u00e1s consistentemente como punto de partida para una mayor conversaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e789ca elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0e789ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/2288092.fs1.hubspotusercontent-na1.net\/hubfs\/2288092\/Resilient%2BFilm%2BMarketing%2BWhats%2BChanging%2Bfor%2BDistributors.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Descargar el informe de an\u00e1lisis <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625f033 elementor-widget elementor-widget-spacer\" data-id=\"625f033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0ac08 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f0ac08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfae17 elementor-widget elementor-widget-heading\" data-id=\"9bfae17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Temas que dan forma al marketing cinematogr\u00e1fico hoy en d\u00eda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce5c82 e-con-full e-flex e-con e-child\" data-id=\"7ce5c82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-918d3b6 e-con-full e-flex e-con e-child\" data-id=\"918d3b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec2087 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ec2087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"p1\">A trav\u00e9s de territorios y tama\u00f1os de empresa, cinco temas interconectados surgieron consistentemente en las discusiones con los distribuidores:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db2b226 e-con-full e-flex e-con e-child\" data-id=\"db2b226\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f558fec elementor-widget elementor-widget-image\" data-id=\"f558fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/usheru.com\/wp-content\/uploads\/2026\/01\/RFM-mock-4-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-18449\" alt=\"\" srcset=\"https:\/\/usheru.com\/wp-content\/uploads\/2026\/01\/RFM-mock-4-768x576.png 768w, https:\/\/usheru.com\/wp-content\/uploads\/2026\/01\/RFM-mock-4-300x225.png 300w, https:\/\/usheru.com\/wp-content\/uploads\/2026\/01\/RFM-mock-4-16x12.png 16w, https:\/\/usheru.com\/wp-content\/uploads\/2026\/01\/RFM-mock-4.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716cd0e elementor-widget elementor-widget-text-editor\" data-id=\"716cd0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p class=\"p1\">\u00bfPor qu\u00e9 la conversi\u00f3n se ha convertido en un desaf\u00edo mayor que la concientizaci\u00f3n?<\/p><\/li><li><p class=\"p1\">C\u00f3mo la congesti\u00f3n del calendario y el acceso a las pantallas se sienten m\u00e1s agudos que nunca<\/p><\/li><li><p class=\"p1\">La creciente brecha entre el descubrimiento global y la distribuci\u00f3n local<\/p><\/li><li><p class=\"p1\">Problemas continuos en torno a la visibilidad de los datos, la atribuci\u00f3n y el retorno de la inversi\u00f3n<\/p><\/li><li><p class=\"p1\">Por qu\u00e9 las campa\u00f1as h\u00edbridas, dirigidas por humanos, siguen abri\u00e9ndose paso<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8bd7de elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a8bd7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/2288092.fs1.hubspotusercontent-na1.net\/hubfs\/2288092\/Resilient%2BFilm%2BMarketing%2BWhats%2BChanging%2Bfor%2BDistributors.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Descargar el informe de an\u00e1lisis <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24bf1d7 elementor-widget elementor-widget-spacer\" data-id=\"24bf1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abf2c7 elementor-widget elementor-widget-text-editor\" data-id=\"0abf2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>\u00bfQu\u00e9 pasa despu\u00e9s?<\/b><\/h3><p class=\"p1\">Bas\u00e1ndose en estas ideas, Usheru est\u00e1 convocando <span class=\"s1\"><b>primera sesi\u00f3n de trabajo en vivo<\/b><\/span> como parte de RFM. Esta sesi\u00f3n reunir\u00e1 a distribuidores para explorar c\u00f3mo los cambios actuales en la comercializaci\u00f3n de pel\u00edculas se manifiestan en la pr\u00e1ctica, y d\u00f3nde est\u00e1n surgiendo tensiones reales en las campa\u00f1as, calendarios y conversiones.<\/p><p class=\"p1\">Esto es <span class=\"s1\"><b>no es un panel ni una presentaci\u00f3n<\/b><\/span>, sino una conversaci\u00f3n de trabajo facilitada centrada en el aprendizaje compartido, la experiencia vivida y la interpretaci\u00f3n de los hechos, en lugar de soluciones terminadas.<\/p><p class=\"p1\">La pr\u00f3xima reuni\u00f3n del grupo de trabajo RFM tendr\u00e1 lugar el jueves 5 de marzo de 13:00 a 14:00 GMT.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbc59c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ddbc59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us06web.zoom.us\/meeting\/register\/by6ZDu9KSUafw4YVuNGayw\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Reg\u00edstrese para asistir a la sesi\u00f3n de trabajo el 5 de marzo de 13:00 a 14:00<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f24c6f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f24c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-431e793 e-flex e-con-boxed e-con e-parent\" data-id=\"431e793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73010ac elementor-widget elementor-widget-text-editor\" data-id=\"73010ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Sobre el informe<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formato: PDF<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Longitud: 4 p\u00e1ginas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basado en mesas redondas cualitativas y una breve encuesta<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los colaboradores abarcan m\u00faltiples territorios y contextos de mercado<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">El informe est\u00e1 dise\u00f1ado para leerse r\u00e1pidamente y usarse como punto de referencia para la discusi\u00f3n, en lugar de ser un denso trabajo de investigaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00a355c e-flex e-con-boxed e-con e-parent\" data-id=\"00a355c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fde1229 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fde1229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ece5ec e-flex e-con-boxed e-con e-parent\" data-id=\"2ece5ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Over the past few months, usheru has convened small, off\u2011the\u2011record roundtables with film distributors and sales agents across Europe, the UK, Latin America, Africa, and the United States. These conversations explored today\u2019s film marketing realities: what feels harder, what has shifted since the pandemic and streaming, and where teams struggle to turn attention into admissions.<\/p>\n<p>This report brings together the most consistent themes \u2014 not as definitive analysis or prescriptions, but as a shared reflection on current experiences and a starting point for further dialogue.<\/p>","protected":false},"author":21,"featured_media":18453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,35],"tags":[17],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-top-tips","tag-distributors","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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