{"id":7006,"date":"2023-04-21T13:33:59","date_gmt":"2023-04-21T13:33:59","guid":{"rendered":"https:\/\/usheru.com\/?p=7006"},"modified":"2024-04-05T13:51:03","modified_gmt":"2024-04-05T13:51:03","slug":"movie-showtime-websites-content-discovery-platform","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2023\/04\/21\/movie-showtime-websites-content-discovery-platform\/","title":{"rendered":"Por qu\u00e9 fracasan las webs independientes de cine: Pros y contras de los sitios web de cine"},"content":{"rendered":"
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Cuando se trata de marketing de pel\u00edculas, los sitios web independientes de horarios de pel\u00edculas pueden parecer una soluci\u00f3n hermosa y con marca de pel\u00edcula.<\/span>\u00a0Sin embargo, estos sitios web act\u00faan como una soluci\u00f3n temporal con varias desventajas. Exploremos los pros y los contras de usar un sitio web independiente versus una plataforma de descubrimiento de contenido para ayudarte a tomar una decisi\u00f3n informada.<\/span><\/p>

Pros<\/span>\u00a0de un sitio web independiente de Showtime<\/span><\/h2>
  1. Hermoso sitio web dise\u00f1ado para que coincida con la marca de tu pel\u00edcula, para promocionar tu pel\u00edcula espec\u00edfica a su p\u00fablico objetivo<\/span><\/li>
  2. Horarios de cine automatizados y datos de streaming para tu pel\u00edcula, permitiendo a la audiencia descubrir y comprar entradas, impulsando las ventas o los ingresos por streaming<\/span><\/li>
  3. Cada sitio web puede ser \u00fanico para cada pel\u00edcula e incorporar funciones apropiadas como juegos o aplicaciones relevantes para la audiencia de la pel\u00edcula<\/span><\/li>
  4. R\u00e1pido y f\u00e1cil de lanzar \u2013 adecuado para urgentes o\u00a0campa\u00f1as de marketing puntuales<\/a>.<\/span><\/li><\/ol>

    Desventajas<\/span>\u00a0de un sitio web independiente de Showtime<\/span><\/h2>
    1. Esta es una soluci\u00f3n temporal, un parche, que no apoya una estrategia a largo plazo.<\/span><\/li>
    2. Todos tus esfuerzos para construir posicionamiento y reconocimiento en motores de b\u00fasqueda para este sitio se pierden cuando descartas cada sitio web.\u00a0<\/span><\/li>
    3. Necesitar\u00e1s administrar\/monitorear m\u00faltiples p\u00e1ginas web y pagar todos los dominios por separado.<\/span><\/li>
    4. Te pierdes la oportunidad de dirigir f\u00e1cilmente a las audiencias a m\u00e1s pel\u00edculas de tu cat\u00e1logo que les gustar\u00edan.\u00a0<\/span><\/li><\/ol>

      Por ejemplo, si tienes 10 sitios web con 1 mill\u00f3n de visitantes cada uno, y decides deshacerte de ellos y empezar de cero con un nuevo sitio web, pierdes todo el valor SEO que has acumulado. Sin embargo, si los consolidas en una plataforma de descubrimiento de contenido, tu tr\u00e1fico se disparar\u00e1, aumentando tu tr\u00e1fico org\u00e1nico. Al centralizar, podr\u00edas tener 10 millones de visitantes en un sitio web en lugar de desechar 10 sitios web de un mill\u00f3n de personas cada uno.<\/span><\/p>

      \u00bfC\u00f3mo puede ayudar una plataforma de descubrimiento de contenido?<\/span><\/h2>
      Lo que necesitas es una plataforma \u00fanica que muestre todos tus t\u00edtulos y te permita construir una relaci\u00f3n m\u00e1s profunda con tu audiencia. Los anima a interactuar con tu cat\u00e1logo m\u00e1s amplio (lo que aumenta tus ingresos con mucho menos esfuerzo).<\/span>\u00a0<\/span><\/div>

      Una plataforma de descubrimiento de contenido supera muchas de las desventajas de un sitio web de programa independiente. Adem\u00e1s de construir una relaci\u00f3n m\u00e1s s\u00f3lida con la audiencia, una plataforma de descubrimiento de contenido ofrece a\u00fan m\u00e1s.
      <\/span><\/p>

      Ventajas de las plataformas de descubrimiento de contenido<\/span><\/h2><\/div>
      1. Con\u00e9ctate a Asset Locker para que la prensa\/el cine puedan acceder directamente a los metadatos de las pel\u00edculas, as\u00ed como a las p\u00e1ginas B2B para que los agentes de ventas de pel\u00edculas puedan usarlas cuando sea necesario.<\/span><\/li>
      2. Con una CDP, tendr\u00e1s acceso a\u00a0<\/span>An\u00e1lisis de Usher<\/a>\u00a0para rastrear y mejorar el rendimiento de tus campa\u00f1as de marketing, obt\u00e9n informaci\u00f3n detallada sobre la demograf\u00eda de tu audiencia y mide su intenci\u00f3n en varios canales y fuentes.<\/span><\/li>
      3. Obt\u00e9n todos los beneficios de los sitios web independientes sin ninguno de los inconvenientes: Aloja m\u00faltiples p\u00e1ginas con marca de pel\u00edcula con toda la funcionalidad, caracter\u00edsticas y entrega r\u00e1pida de sitios web espec\u00edficos de pel\u00edculas, pero sin la p\u00e9rdida de SEO y la audiencia perdida cada vez.<\/span><\/li>
      4. Incorpora herramientas para cultivar tu comunidad, como concursos, cuestionarios y gamificaci\u00f3n, o incluso\u00a0<\/span>tu propio reproductor de streaming<\/a>.\u00a0<\/span><\/li>
      5. Alojamiento seguro, completamente gestionado por usheru, para garantizar que su plataforma y contenido est\u00e9n a salvo de amenazas cibern\u00e9ticas y filtraciones de datos.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Plataforma de descubrimiento de contenido<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Lo m\u00e1s importante es que una plataforma de descubrimiento de contenido pone a la audiencia en el centro de la experiencia. Te permite convertirte en un curador de contenido incre\u00edble para tu mercado local. Al ofrecer una \u00fanica plataforma donde las audiencias pueden descubrir tu otro contenido relevante\/interesante y todo tu cat\u00e1logo, puedes engancharlos con tus elecciones cinematogr\u00e1ficas y convertirte no solo en un distribuidor de pel\u00edculas, sino en una fuente confiable de gran contenido.\u00a0<\/span><\/p>

        Adem\u00e1s una plataforma de descubrimiento de contenido te permite construir tu audiencia y aumentar tu tr\u00e1fico org\u00e1nico. Es la mejor opci\u00f3n para cineastas y distribuidores que desean llegar a m\u00e1s espectadores y generar m\u00e1s ingresos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        \u00bfCu\u00e1l es la soluci\u00f3n correcta?<\/h2>\n

        En conclusi\u00f3n, si bien los sitios web independientes de Showtime pueden tener algunas ventajas, palidecen en comparaci\u00f3n con los muchos beneficios que ofrecen las plataformas de descubrimiento de contenido. Una plataforma de descubrimiento de contenido es una soluci\u00f3n a largo plazo. Te permite poner a la audiencia en el centro de la experiencia. <\/span><\/p>


        Adem\u00e1s, con \u00e9l, puedes convertirte en un curador de contenido de confianza.
        Por \u00faltimo, te ayuda a crear tu audiencia y aumentar tu tr\u00e1fico org\u00e1nico. Es, por lo tanto, la mejor opci\u00f3n para cineastas y distribuidores que desean llegar a m\u00e1s espectadores y generar m\u00e1s ingresos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Pon al p\u00fablico en el centro de la experiencia: por qu\u00e9 las plataformas de descubrimiento de contenido para cine, televisi\u00f3n y entretenimiento en pantalla son la soluci\u00f3n definitiva a largo plazo para los distribuidores de pel\u00edculas.<\/p>","protected":false},"author":6,"featured_media":11003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[34,35],"tags":[17,18],"class_list":["post-7006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-top-tips","tag-distributors","tag-national-film-bodies","entry","has-media"],"acf":[],"yoast_head":"\nWhy Standalone Movie Showtime Websites Fail: Pros and Cons of Film Websites - usheru<\/title>\n<meta name=\"description\" content=\"Standalone movie showtime websites may seem like a beautiful and film-branded solution. 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