{"id":7454,"date":"2023-04-26T14:13:20","date_gmt":"2023-04-26T14:13:20","guid":{"rendered":"https:\/\/usheru.com\/?p=7454"},"modified":"2025-06-03T16:13:23","modified_gmt":"2025-06-03T16:13:23","slug":"live-event-promotion","status":"publish","type":"post","link":"https:\/\/usheru.com\/es\/2023\/04\/26\/live-event-promotion\/","title":{"rendered":"Por qu\u00e9 los datos automatizados son importantes para la promoci\u00f3n de eventos en directo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7454\" class=\"elementor elementor-7454\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7cd37b e-flex e-con-boxed e-con e-parent\" data-id=\"c7cd37b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-370e5eb elementor-widget elementor-widget-text-editor\" data-id=\"370e5eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La promoci\u00f3n de eventos en vivo a menudo implica un trabajo manual que consume mucho tiempo para copiar la informaci\u00f3n del evento del sitio web del vendedor de entradas al suyo.\u00a0<a href=\"https:\/\/usheru.com\/es\/arenas\/\" target=\"_blank\" rel=\"noopener\">Arenas<\/a>, \", Estadios y Recintos nos dijeron en usheru que este era un gran obst\u00e1culo. Despu\u00e9s de todo, quieren liberar su tiempo y centrarse m\u00e1s en sus esfuerzos de marketing.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43d44d7 e-flex e-con-boxed e-con e-parent\" data-id=\"43d44d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce08c66 elementor-widget elementor-widget-image\" data-id=\"ce08c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/04\/14133849\/pexels-sebastian-ervi-1763067_20-1024x684.jpg\" class=\"attachment-large size-large wp-image-10793\" alt=\"live event promotion\" srcset=\"https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/04\/14133849\/pexels-sebastian-ervi-1763067_20-1024x684.jpg 1024w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/04\/14133849\/pexels-sebastian-ervi-1763067_20-300x200.jpg 300w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/04\/14133849\/pexels-sebastian-ervi-1763067_20-768x513.jpg 768w, https:\/\/media.usheru.com\/wp-content\/uploads\/2023\/04\/14133849\/pexels-sebastian-ervi-1763067_20.jpg 1173w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b54359 elementor-widget elementor-widget-text-editor\" data-id=\"6b54359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfCu\u00e1l es la soluci\u00f3n? \u00a1La automatizaci\u00f3n!\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c131874 e-flex e-con-boxed e-con e-parent\" data-id=\"c131874\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6650d4 elementor-widget elementor-widget-text-editor\" data-id=\"b6650d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una soluci\u00f3n ganadora para este problema (\u00a1y para muchos problemas!) es la automatizaci\u00f3n.\u00a0<span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100; text-align: var(--text-align);\">En esta era tecnol\u00f3gica, \u00bfno deber\u00eda ser posible que la informaci\u00f3n de los eventos, incluido el proceso de compra de entradas,\u00a0<\/span><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; text-align: var(--text-align); font-weight: 600;\">autom\u00e1ticamente\u00a0<\/span><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100; text-align: var(--text-align);\">\u00bfllegar al sitio web de tu local? Resulta que,\u00a0<\/span><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; text-align: var(--text-align); font-weight: 600;\">es\u00a0<\/span><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100; text-align: var(--text-align);\">\u00a1posible!\u00a0<\/span><\/p><p><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100; text-align: var(--text-align);\">Por esa raz\u00f3n, Usheru se ha conectado directamente a\u00a0<\/span><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; text-align: var(--text-align); font-weight: 600;\">Ticketmaster<\/span><span style=\"font-family: 'Trade Gothic', sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 100; text-align: var(--text-align);\">\u00a0a trav\u00e9s de su API. Permite a nuestros socios de arena mostrar autom\u00e1ticamente informaci\u00f3n de horarios y dirigir a los visitantes web a comprar su gama de ofertas de entradas.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a17d48 e-flex e-con-boxed e-con e-parent\" data-id=\"3a17d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7134b10 elementor-widget elementor-widget-text-editor\" data-id=\"7134b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Listados Autom\u00e1ticos de Eventos y Entradas en tu Sitio<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172f351 elementor-widget elementor-widget-text-editor\" data-id=\"172f351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un\u00a0<a href=\"https:\/\/www.ibm.com\/topics\/api\" target=\"_blank\" rel=\"noopener\">API<\/a> Una Interfaz de Programaci\u00f3n de Aplicaciones (API) es un conjunto de herramientas y protocolos que permite que diferentes sistemas se comuniquen e intercambien datos entre s\u00ed.\u00a0<\/p><p>\u00a0<\/p><p>A trav\u00e9s de la integraci\u00f3n de Usheru con la API de Ticketmaster, los datos de los eventos se cargan autom\u00e1ticamente en los sitios web de los socios, extray\u00e9ndose directamente de Ticketmaster. Esto puede ahorrar tiempo y recursos, permitiendo a los equipos de marketing centrarse en tareas m\u00e1s importantes. Adem\u00e1s, trabajar con una integraci\u00f3n como esta es crucial, en particular, para arenas, estadios y recintos por varias razones.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550a015 elementor-widget elementor-widget-heading\" data-id=\"550a015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas de los procesos automatizados para tu recinto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1148227 elementor-widget elementor-widget-text-editor\" data-id=\"1148227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ahorro de tiempo y recursos:<\/strong><\/p><p>La automatizaci\u00f3n agiliza tareas y procesos. Es importante para arenas, estadios y recintos, ya que a menudo tienen que gestionar un gran volumen de eventos e informaci\u00f3n relacionada. Al automatizar tareas, pueden ahorrar tiempo y recursos y centrarse en otros aspectos importantes de la gesti\u00f3n de eventos.\u00a0<\/p><p><strong>2. Precisi\u00f3n y consistencia:<\/strong><\/p><p>La informaci\u00f3n inexacta o inconsistente del evento puede generar confusi\u00f3n entre los asistentes y afectar negativamente la experiencia general. El uso de la automatizaci\u00f3n aqu\u00ed garantizar\u00e1 que la informaci\u00f3n del evento sea coherente en todos los canales. Esto incluye el sitio web del propio lugar y las plataformas de venta de entradas de terceros.\u00a0<\/p><p><strong>3. Mejora de la experiencia del cliente:<\/strong><\/p><p>Las tareas automatizadas y la informaci\u00f3n precisa de los eventos ayudan a las arenas, estadios y recintos a brindar una mejor experiencia al cliente para los asistentes. Esto puede conducir a una mayor satisfacci\u00f3n y lealtad del cliente, as\u00ed como a un marketing positivo de boca en boca.\u00a0<\/p><p><strong>4. Integraci\u00f3n con otros sistemas:<\/strong> Por \u00faltimo, los recintos de eventos suelen utilizar una variedad de sistemas y herramientas diferentes para la gesti\u00f3n de eventos. Estas pueden ser plataformas de venta de entradas o herramientas de automatizaci\u00f3n de marketing. usher.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afd5bcc e-flex e-con-boxed e-con e-parent\" data-id=\"afd5bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cd3f5 elementor-widget elementor-widget-heading\" data-id=\"21cd3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEs Usheru Connect para ti?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0d3eb elementor-widget elementor-widget-text-editor\" data-id=\"6a0d3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En general, Usheru Connect para arenas y recintos de eventos en vivo puede respaldar el marketing en l\u00ednea. Funciona a trav\u00e9s de sus integraciones con socios y herramientas clave como Ticketmaster.<\/p><p>Este proceso:<\/p><ul><li>ahorra tiempo y recursos,\u00a0<\/li><li>asegura informaci\u00f3n precisa y consistente sobre eventos,\u00a0<\/li><li>mejora la experiencia del cliente, y\u00a0<\/li><li>mejora la eficiencia y la productividad.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4726f7 e-flex e-con-boxed e-con e-parent\" data-id=\"c4726f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3741ec1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3741ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/michael3914\/arenas-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">OBT\u00c9N UNA DEMO GRATIS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Automated Event &#038; Ticket Listings: Set up events in Ticketmaster and automatically pull all info including  Onsale Times to your website<\/p>","protected":false},"author":6,"featured_media":10764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[35,38],"tags":[37],"class_list":["post-7454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-tips","category-who-we-are","tag-venues","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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