Today’s venue brands are shaped by more than logos or architecture. Audiences connect emotionally—through atmosphere, anticipation, hospitality, identity, and the moments surrounding the event. How can venues design for that feeling?

From premium hospitality spaces and naming-rights partnerships to destination campuses and global live experiences, this session explores how leading venues build identity, loyalty, and audience connection beyond the event itself.

Insights from:

• Rachel Fishman, Marketing Director, CFG Bank Arena – evolving arena identity through naming-rights partnerships and premium club branding.

• Georgia Graham, Managing Director, Designwerk – how strategic branding and experience design shape perception and deepen global audience connection.

• Dominic Parker, Consumer Marketing Manager, Liverpool Experience Campus – transforming a collection of venues into a unified entertainment destination.

Together, the panel will explore how venues create stronger audience connection, distinctive identities, and experiences remembered long after the lights go down.

Don’t miss out! Register using the link below.