Success Story
How Hunting Matthew Nichols used usheru Select to Power a 900+ Screen Self-Distributed Theatrical Release
Overview
Hunting Matthew Nichols is a micro-budget horror/mockumentary feature directed by Markian Tarasiuk and produced outside the traditional studio system.
Shot in just 12 days on a budget of approximately $275,000, the film went on to achieve a North American theatrical release across more than 900 screens, following an ambitious self-distribution strategy led by the filmmaking team.
Rather than relying on a traditional distributor, the team built a campaign around direct audience activation, organic social engagement, geo-targeted advertising and a low-friction ticketing journey.
To support this, Hunting Matthew Nichols used usheru Select to connect audiences directly from campaign activity to local showtimes and ticket purchase.
The Solution
usheru Select provided the ticketing and showtimes layer that enabled the campaign to convert audience interest into action. While the marketing campaign generated awareness and demand, usheru Select helped ensure audiences could quickly move from discovery to purchase.
In particular, it enabled:
- Geo-located showtimes across a wide theatrical footprint
- A direct path from digital ads to the nearest available cinema
- A simple ticketing journey designed around high-intent traffic
- Support for a small team managing a large-scale theatrical release
- A flexible widget that could handle significant campaign traffic
Campaign Approach
Marketing built from day one
A self-distributed theatrical push
Results
The release opened on more than 900 screens across North America.
Across the campaign, usheru Select handled 1.8 million sessions, helping audiences move from awareness to action at scale by connecting them to local showtimes and ticketing.
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The film ultimately generated more than $720,000 at the domestic box office, following an opening weekend of over $600,000.
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