Digital marketing strategies need to be both innovative and efficient in film promotion. One such strategy involves the use of URL masking and custom URLs to have a unique web address for a page within your main website. This technique offers a range of benefits, primarily down to retaining all traffic within your own site.
usheru Select offers a transparent and straightforward pricing model tailored to your market size and the number of film releases per year. Here's a breakdown of how we determine our pricing to best fit your needs.
Using usheru data, we took a snapshot of cinema programming trends across North America, Europe, and the United Kingdom for 2023 and February 2024 to get a glimpse into whether programming patterns are shifting.
The 2024 Cannes Film Festival's Marché du Film, held from 15th to 19th May, was brimming with energy and a focus on innovation. This year's festival was described as the busiest ever with over 15,000 attendees. Team usheru was in the midst, represented by CEO Oliver Fegan, COO Catherine Downes, and CTO Andres Macias Oliete. These are their key takeaways from the event.
Rapid advancements in artificial intelligence (AI) have begun to reshape various industries. The film industry is a prime example. As AI tools become more sophisticated and accessible, filmmakers, studios and national film agencies are evaluating the potential of these technologies to optimise pipelines, generate efficiencies and, ideally, bring about new creative opportunities.
Federico Beltrán Quiroga, usheru’s Sr. Partnerships Manager, Americas, shares his review of CinemaCon 2024.
Understanding your audience and tailoring your approach to their habits and preferences is more crucial than ever, especially for non-blockbuster titles. These strategic steps are essential to ensure your film campaign pierces through the noise and reaches your film’s audience.
A compelling, modern website is paramount in today's fast moving entertainment marketplace. In the digital age, your website is your de facto store front and customer’s first impression, so a fresh contemporary design and outstanding user experience are no longer ‘nice to haves’.
usheru, an established name in bringing audience marketing technology to the film industry since 2015, today announced a major transformation with the launch of its new brand identity. This strategic rebranding represents the company’s evolution and growth, building upon nearly a decade of supporting film industry partners in connecting to their audiences to now offer these solutions and benefits to the wider entertainment space.
Launching a new website can be daunting for busy teams in the film promotion and distribution industries. Even more so when introducing innovative technology like usheru Connect. But the usheru team is here to guide you through and take on the heavy lifting to help make the onboarding journey not only easy, but almost effortless.
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