1. Standalone websites are death traps! When launching a film, creating a one-page website for just the purpose of one film is a waste of time, money and data. If…
The COVID-19 pandemic has forced industries to either adapt or die and has highlighted that innovation in the film industry is long overdue. We contend that adopting a hybrid model for…
ABM begins when you focus your marketing efforts in building up a database of fans to create meaningful segments and then identify the specific messages that can be personalised for them on the channels…
The entertainment landscape has changed more drastically over the past year than it has in the past decade... So what can you do to secure a highly engaged film fan…
Not getting the traffic you were expecting? Struggling to convert website traffic to sales? Building and maintaining a movie website is a long-term game, but there are things you can…
How to build direct relationships with fans to create new efficient marketing channels and save money
Complementing individual releases with a long term audience development strategy is a significant but important transition for distributors and film promotion bodies. The usheru solution is designed for this transition powering individual…
Solving discoverability and accessibility are priorities for national film bodies in the post-Covid entertainment landscape but so is harnessing data to demonstrate their impact. So much has changed in the…
ABM strategies offer many benefits for film marketers as it helps targeted film fans engage with audiovisual content and supports content discovery, leading to cinema ticket sales or traffic to…
The dust has officially settled since returning back to Kansas City from CinemaCon Although last year's show was put on hold, it was great to be back this year -…
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