Success Story
How Splendid Film & Film.UA Achieved a 38% Theatrical Conversion with MovieSite
Overview
Train to Christmas (Ukrainian: Потяг до Різдва), released in December 2025, is a Ukrainian festive comedy following a group of strangers travelling to Western Ukraine on Christmas Eve, who form unexpected bonds along the way.
Working with Film.UA, Splendid Film delivered a campaign that combined strong cultural positioning with a recognisable cast and a clear seasonal release window.
To support the campaign, a dedicated usheru MovieSite page was used to guide audiences from interest to ticket purchase.
Campaign Approach
Cultural Relevance
The film’s positioning centred on rediscovering authentic Christmas traditions, resonating strongly with Ukrainian audiences, particularly those in the diaspora.
Recognisable Cast
Well-known Ukrainian actors played a central role in the campaign, bringing with them an existing connection and trust with audiences.
The Solution
The MovieSite functioned as the central hub for audience action. While marketing activity drove awareness and demand, the site played a key role in helping audiences move from interest to planning their visit.
In particular, it enabled:
- Clear navigation by city, allowing users to quickly find relevant cinemas
- Immediate access to showtimes and ticket links
- A simple, focused journey from discovery to decision
This helped reduce friction at the point where audience intent was highest.
Results
37.8%
of site visitors clicked through to cinema ticketing pages
English 
Spanish