About usheru

usheru is an innovation-driven company in the film, music, sports and entertainment industry, focused on technological solutions for marketing and analytics, and tools to support and enhance direct to consumer relationships for our partners. Through a data-driven approach in conjunction with partnerships, collaborations and integrations with various stakeholders, usheru’s purpose is to create value, drive sales and maximise reach for its partners.
 
usheru works with national film institutions, film studios, distributors, and live entertainment clients such as sport stadiums, arenas and other venues.
 
 

usheru's solutions focus on

Marketing and Analytics

usheru utilizes advanced data analytics tools to empower partners to develop powerful, targeted marketing campaigns to effectively reach their desired audiences.

Direct-to-Consumer Relationships

usheru helps partners establish direct relationships with consumers through innovative solutions for collecting first-party data from enthusiastic fans, allowing for more personalized engagement and better understanding of consumer preferences.

Industry Insights

By engaging with and listening to the needs of partners and peers in the film industry, including national film institutions, movie studios, distributors and producers, plus arenas, stadiums and live entertainment partners, usheru is fine-tuning solutions and tools created specifically for the needs of these industries.

Long-term Strategy

usheru’s ethos is that building long-term marketing strategies will reap the best rewards for partners

Consumer Insights 

Through data analytics, usheru provides valuable insights into consumer behaviour, which helps its partners make informed decisions about marketing strategies, content creation, and distribution.
usheru’s core values are to Be Authentic, Be Brave, Be Creative. These values are what steer the company.

Meet our team

Co-Founders

Oliver Fegan

Oliver Fegan

CEO & Co-Founder

Oliver is usheru’s CEO and Co-Founder.

 

He started his career as a Management Consultant primarily advising FMCG (Fast Moving Consumer Goods) clients on strategy and process improvement projects.

 

His entrepreneurial spirit got the better of him and he founded a No.1 selling F&B app company before usheru.

 

He is passionate about all things food, sports and movies. Rugby is his main sport and Inglorious Bastards his favourite movie.

Catherine Downes

Catherine Downes

COO & Co-Founder

Catherine is usheru’s COO and Co-Founder.

Prior to co-founding usheru, Catherine spent seven years at Google across different product groups. Her roles focused mainly on marketing and sales partnerships. She led the global Google Certified Publishing Partner program which she worked on since inception and grew for two years across Europe, Asia and launched in the US.

 

In a former life, Catherine studied and worked in criminology research. She speaks French, Spanish and Italian, and was formerly a snowboard instructor in Canada and a road racer – all for fun.

 

She loves adventure; travel, food and family life, and loves to walk her dog Chucha as much as possible.

Andres Macias

Andrés Macias

CTO & Co-Founder

Andrés is usheru’s CTO and Co-Founder.

He has always been passionate about film and technology. Watching WarGames film as a little kid possibly helped him in developing both passions. At a young age, he also learnt coding in Basic on his first computer, an Amstrad CPC 464.

He graduated as an MsC Telecommunications Engineer, despite probably spending more time in the film library watching art-house movies than attending the university.

He worked as an IT Manager in a travel tour operator for a few years before he founded his first start-up company in 2010. By then, he had very little idea about sales, marketing, finance or any other business area that had nothing to do with technology, so it was obviously a big failure. However, it gave him the opportunity to meet Oliver during an entrepreneurship programme funded by Enterprise Ireland and very quickly they became friends. In 2014, they teamed up with Catherine and the three of them founded usheru together. The rest is history… or history in the making.

Global Partnerships Team

Agustina Lumi

Business Development Consultant

Film & TV producer with almost two decades of experience in the field. She graduated from Social Communications (UBA – Argentina) and developed her career in the main Argentine production companies & broadcasters. After several years in the industry, she focused her work in audience development, public policies, marketing & global promotion of audiovisual content. She was Head of Exhibition & Media Content Manager for CINE.AR (INCAA’s public TV & VoD) and the associated national cinema network.
    
Currently in Madrid, she works as a Project Manager in the cinema & cultural sector. She also supports distributors, exhibitors and producers in the development of their audience & digital strategies and she works for a variety of international film labs & audiovisual programs. (Tutor at Series LAB at SANFIC Industria in Chile / Curator at WEMW Streamers Inspirational Lab in Italy – both since 2021)

Michael Cullen

Partnerships Manager

Michael Cullen reps usheru out of THE city of trees – Boise, Idaho. He found a passion for live entertainment booking student shows at University of Idaho + providing hospitality for Lionel Hampton Jazz Festival on campus.


From opening restaurants to working with teens at One Stone (student-led nonprofit), he prefers a fast-pace and leans into problem solving. He was hired as Assistant Director of Brand Development + Marketing at ExtraMile Arena, leading community engagement and digital marketing. In 2023, recognized by Boise State president with the President’s Community Service Award for arena’s sustainability-inspired artist gift. He works with the partnerships committee to support the annual Event Venue Marketing Conference.


He is active in local arts community by volunteering with TRICA (Treasure Valley Institute for Children’s Arts), Alexa Rose Foundation (artist grants specific to Ada County + Canyon County). Michael has worked with Treefort Music Fest since 2014, multi-venue festival that covers music, film, food, technology and yoga across 5 days.

Best concert:

Kae Tempest, Treefort Music Fest in Boise, Idaho (2017). Imagine dark clouds approaching the city as Kae Tempest shares their take on spoken word + hip-hop+ electronica. They performed LET THEM EAT CHAOS album start to finish, with an electricity in the air and on-stage. Best storyteller I have ever SEEN.. if you can embrace the biting truths shared. Storm passed through. Made the exchange between performer, crowd more memorable.

Federico

Federico Beltrán Quiroga

Sr. Partnerships Manager, Americas

Federico is usheru’s Sr Partnerships Manager, Americas.

He is based in Colombia. His prior experience includes conceptualization, development and execution of new business ventures in the South American freighting industry.

His current hobbies are hiking, rock climbing and playing tennis. He’s extremely passionate about all motorsports, especially Formula 1.

Marketing & Content

Shauna Farrell

Shauna Farrell

Head of Marketing

Shauna is usheru’s Head of Marketing.

She’s a Marketer, Data Analyst and technology experimenter, driven to support storytelling and storytellers across all screen types. Her mission is to get the word out about usheru’s capabilities – and successes – in improving the success rate of our client’s own marketing strategies.
 
She has worked with usheru since 2019, working closely as Head of Client Success between 2020-2022 with studios and distributors around the world to uncover insights from their digital marketing data, to identify and test solutions that reach more people, and increase ticket sales and streaming purchases — all while spending less advertising money.
 
Previously Shauna spent six years based in Los Angeles working across the film industry in development, production and exhibition, including as Associate Director for Irish Screen America, a non-profit organization promoting and supporting Irish movies and filmmakers across the USA, which holds annual film festivals in New York and Los Angeles.
Alex Stolz

Alex Stolz

Head of Film

Alex is usheru’s Head of Film.

Connecting films with audiences has been at the heart of his career in film which began as a programmer at UK exhibitor Picturehouse followed by senior roles at the UK Film Council and the BFI, the latter as Head of Distribution. His role as Head of Film at usheru continues this trajectory and passion, focusing on innovating the movie marketing process through the use of data analytics.
 
In 2017, Alex founded Future of Film to bridge the gap between new technologies and emerging creative practice. In 2022 this evolved into Future of Film Incubator, an innovative new programme designed to empower creators directly with these tools and processes and bring new screen stories to market.
 
Alex regularly connects with other industry leaders as the host of the Future of Film Podcast and the Movie Marketing and Distribution Podcast.

Development Team

Ivan Alvarez

Ivan Alvarez

IT Team Lead

Ivan is usheru’s IT Team Lead. He’s a Software Engineer with more than twenty years of experience managing and developing technological projects from different industries, working in multidisciplinary and multinational teams.
 
Having extensive knowledge in Web Development and Distributed Services, he says that he loves “learning and embracing new technologies.” He is versatile, communicative and organized, always trying to make a better world.
Pati Matsushita

Pati Matsushita

Creative Director

Pati is usheru’s Creative Director. She’s from Brazil and is passionate about creating user-centric solutions through visual design.
 
She works closely with clients, operations and the technical team leading the design projects from concept to delivery.
 
She also loves crafts, illustrations and it’s always looking for a new creative hobby.

Miguel

Frontend Engineer

Miguel is a seasoned Frontend Engineer with over a decade of experience in web development, specializing in building high-performance, scalable applications and optimizing developer workflows.

With a strong passion for improving developer experience and productivity, Miguel thrives on crafting innovative solutions, unifying design systems, and enhancing application performance.

 

Throughout their career, Miguel has worked on a diverse range of projects, from maintaining high-demand e-gambling platforms to architecting enterprise-grade frontend applications.

When not coding, Miguel enjoys exploring new ideas in tech, attending industry events, or experimenting with culinary adventures in the kitchen

Alex Barbeito

Alex Barbeito

Web Developer

Alex is usheru’s Web Developer from Spain. He started studying IT but after his first contact with web development he began his formation in this other branch.

He decided to do a year-long intership in Ireland, after which he continued working remotely from Spain.
 
He specializes in Javascript/Typescript and  Angular framework. His specialty is frontend but has some backend knowledge.

He says he likes to “check the news with this language, new frameworks and utils.”
Sergei

Sergei Sinenkov

Software developer

Sergei is usheru’s Software Developer. He has been working in this field for fifteen years, in different areas of programming, mostly with backend and databases.

He holds a baccalaureate of the Mathematical – Mechanic facility in the State University of Nizhny Novgorod (Russia), and a Master’s Degree in World Economy and Finance from the University of Barcelona (Spain).

Abi Ramírez

Abi Ramírez

WordPress Developer

Abi is usheru’s WordPress Developer. She’s currently living in Spain where she’s been working as a web developer for the last 10 years, but her love for computers started back when she was a kid.

She says about her childhood: “I would spend hours creating “websites” with lots of pink and glitter effects. I don’t use glitter on my websites anymore, but my love for Javascript and CSS remains.”
 
Abinaya Konda

Abinaya Konda

QA Engineer

Abinaya’s goal as QA Engineer is to ensure the delivery of high-quality software products that meet customer expectations. 

She has a five-year long experience in various domains like insurance, speech recognition, reliability engineering and film streaming. These have helped her develop a strong understanding of the software development life cycle and agile methodologies.

In her role as a QA engineer, Abinaya approaches each project with a sense of curiosity, constantly exploring and uncovering hidden aspects of the software to ensure comprehensive testing. 

She’s based in London and loves the remote working environment there. The flexibility provided by the team has helped her maintain a good work-life balance. During her free time, she loves drawing and painting.

Deepanshu Narwat

Deepanshu Narwat

Infrastructure Manager

Deepanshu is usheru’s Infrastructure Manager. He’s  “excited about learning a lot from this new opportunity.” Deep has a Masters in Machine Learning and is driven to implement AI based solutions that add more value.

His goals within the organization are to take usheru to new heights, develop a robust infrastructure and implement meaningful solutions to IT problems.

He has a long list of hobbies, some of which are cooking, reading, hiking, camping, cycling…

Jovan J.

Technical Project Lead

Jovan is usheru’s Technical Project Lead. An architect of high-performing teams and cutting-edge products, he’s built a track record of success over fifteen years, leading projects that delivered 90% ROI for tech startups, built award-winning media platforms, and empowered teams to achieve the impossible.

 

But Jovan’s passion goes beyond project timelines and ROI. He’s deeply invested in usheru’s mission to connect entertainment companies and their fans in meaningful ways. 

 

So, whether you’re a music mogul seeking deeper fan engagement or a tech innovator chasing the next big thing, Jovan is your partner in building something extraordinary. He’s not just a project leader – he’s a catalyst for success, ready to turn your vision into reality.

Khushbu Bhati

Developer - eCommerce Solutions & Integrations

Khushbu is a very experienced eCommerce Developer who joined usheru in 2023.

Vishal Yadav

Front End Developer

Vishal has extensive experience developing web applications. Comprehensive knowledge of Angular, NodeJs, Java Spring, Spring Boot, Microservices, JPA, Hibernate, and working knowledge of Angular and integrating with REST API using Spring Boot. He has hands-on experience with TDD for code quality, having worked with Sonar Qube. Additionally Vishal is familiar with Agile Methodology and can work as a Scrum Master.


Based in Pune, Maharashtra, India

Client & Onboarding Team

Toni Purvis

Toni Purvis

Client Success and Operations Manager

Toni is usheru’s Client Success and Operations Manager. She has worked in the cinema and film industry for 17 years now. She started as a projectionist in exhibition and worked her way through to international distribution.

About her favourite live event: “Seeing Orbital at The Piece Hall last summer was fantastic, but watching the LA Chargers over in Los Angeles for a true stadium experience is also a hot contender.”

Toni is an avid cyclist and runner. She’s currently training for an ultramarathon and won’t stop talking about it. When she’s not on the trails, you can find her in a coffee shop or a brewery with a history book, nursing her aches and pains.

Jose

José Sánchez

WordPress Technical Support

José is usheru’s WordPress Technical Support. He’s a Telecommunications Engineer  with emphasis on the management of information and communication technologies, with experience in network administration, security systems, IT support, equipment virtualization.

 

He has skills and knowledge in web developing through WordPress.

Rebecca English

Rebecca English

Client Success Associate

Rebecca is usheru’s Client Success Associate, which means that she’s the main point of contact for our clients and work to oversee our various projects and manage day to day operations.

She is currently living in Belfast and has a keen interest in art, creative writing and film which she pursues in her spare time.

Finance Team

Brahman Narendran

Brahman Narendran

Chief Financial Officer

Brahman is usheru’s Chief Financial Officer. With a knack for numbers and a flair for business, he has a proven track record of driving financial strategy and performance optimisation. His analytical prowess and leadership skills drive usheru’s financial health.

His superpower? Analyzing like a pro and leading with finesse, all while keeping the financial engine running smoothly. Innovation? Check. Data-driven decisions? Double check. With Brahman in our Finance team, success is not just a goal, it’s a guarantee!

Jenna Blurton

Jenna Martin

Finance Manager

Jenna is usheru’s Finance Manager based in the East Midlands in the United Kingdom. She has worked in finance for the past 20 years. 

A mum of 2, her 11 year old daughter plays football for Derby County FC so that doesn’t leave her much time spare for hobbies, however anytime spare goes to watching films and TV series on the sofa!

But she says “When I do get the chance I love a good festival!”

Join Our Team

Welcome to the usheru Careers page! We look forward to meeting creative thinkers and technologists who have an understanding of web technologies, software development best practices, strong personal initiative and who, above all, are passionate about film and cinema. Working at usheru, you will be at the centre of building a new and innovative technology in the film industry which connects movie marketing to intelligent analytics and first party data tools. We are creating a direct-to-consumer-future for film distributors and we want great team players to be part of this journey with our team.

We are always expanding our team, so send your CV to jobs@usheru.com if you think your skills and passion can help us achieve our mission. You can also see our Jobs below

Our Branding

Our logo represents who we are and what we do. It is our most important visual asset and should be used rominently and consistently to help build familiarity with our brand. Check out our branding page to download files and more information.